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UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549

SCHEDULE 14A

PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE


SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant ☒   Filed by a Party other than the Registrant  

Check the appropriate box:

 ☐
Preliminary Proxy Statement
Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
Definitive Proxy Statement
Definitive Additional Materials
Soliciting Material Pursuant to§240.14a-11(c) §240.14a-11(c) or§240.14a-2 §240.14a-2

TWITTER, INC.


(Name of Registrant as Specified In Its Charter)

Payment of Filing Fee (Check the appropriate box):

No fee required.
Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)

Title of each class of securities to which transaction applies:

(2)

(2)
Aggregate number of securities to which transaction applies:

(3)

(3)
Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

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Fee paid previously with preliminary materials.
Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.
(1)

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Proxy Statement Notice of 2017 Annual Meeting of Stockholders May 22, 2017 ◾ SAN FRANCISCO

LOGO


TWITTER, INC.


1355 MARKET STREET, SUITE 900


SAN FRANCISCO, CALIFORNIA 94103

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

To Be Held at 10:00 a.m. Pacific Time on Monday,Wednesday, May 22, 2017

27, 2020

Dear Stockholders of Twitter, Inc.:

The 20172020 annual meeting of stockholders (the “Annual Meeting”) of Twitter, Inc., a Delaware corporation (“Twitter”), will be held onMonday,Wednesday, May 22, 2017 27, 2020 at 10:00 a.m. Pacific Time,. The Annual Meeting will be a virtual meeting of stockholders, which will be conducted via live audio webcast. We believe that a virtual meeting provides expanded access, improved communication and cost savings for our stockholders and Twitter. Stockholders will be able to attend and listen to the Annual Meeting live, submit questions and vote their shares electronically at Twitter’s San Francisco offices locatedthe Annual Meeting from virtually any location around the world. In order to attend and vote at 1355 Market Street, San Francisco, California 94103,the Annual Meeting, please follow the instructions in the section titled “Questions and Answers About the Proxy Materials and Our Annual Meeting—What do I need to do to attend the Annual Meeting virtually?” on page 5.
We are holding the Annual Meeting for the following purposes, as more fully described in the accompanying proxy statement:

1.
To elect three Class I directors to serve until our 20202023 annual meeting of stockholders and until their successors are duly elected and qualified;

2.
To approve, on an advisory basis, the compensation of our named executive officers(“Say-on-Pay”);

3.
To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2017;2020;

4.
To consider and vote upon a stockholder proposal regarding aan EEO policy risk report, on users owning the Twitter platform, if properly presented at the Annual Meeting; and

5.
To transact such other business as may properly come before the Annual Meeting or any adjournments or postponements thereof.

Our board of directors has fixed the close of business on March 30, 2017April 3, 2020 as the record date (the “Record Date”) for the Annual Meeting. Stockholders of record as of the Record Date are entitled to notice of and to vote at the Annual Meeting. Further information regarding voting rights and the matters to be voted upon is presented in the accompanying proxy statement.

This proxy statement and our annual report can be accessed directly at the following Internet address:

http://www.viewproxy.com/Twitter/2017.www.proxyvote.com. You will be asked to enter the 16-digit control number located on your proxy card.

YOUR VOTE IS IMPORTANT. Whether or not you plan to attend the Annual Meeting, we urge you to submit your vote via the Internet, telephone or mail.

We appreciate your continued support of Twitter and look forward to either greeting you in person at the Annual Meeting or receiving your proxy.

Twitter.

By order of the Board of Directors,

LOGO


Jack Dorsey


Chief Executive Officer and Director


San Francisco, California


April 7, 2017

15, 2020


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PROXY STATEMENT


FOR 20172020 ANNUAL MEETING OF STOCKHOLDERS

TWITTER, INC.

PROXY STATEMENT


FOR 20172020 ANNUAL MEETING OF STOCKHOLDERS


To Be Held at 10:00 a.m. Pacific Time on Monday,Wednesday, May 22, 2017

27, 2020

This proxy statement and the enclosed form of proxy are furnished in connection with the solicitation of proxies by our board of directors for use at the 20172020 annual meeting of stockholders of Twitter, Inc., a Delaware corporation (“Twitter”), and any postponements, adjournments or continuations thereof (the “Annual Meeting”). The Annual Meeting will be held on Monday,Wednesday, May 22, 201727, 2020 at 10:00 a.m. Pacific Time,Time.
The Annual Meeting will be a virtual meeting of stockholders, which will be conducted via live audio webcast. You will be able to attend and listen to the Annual Meeting live, submit questions and vote your shares electronically at Twitter’s San Francisco offices locatedthe Annual Meeting. In order to attend and vote at 1355 Market Street, San Francisco, California 94103. the Annual Meeting, please follow the instructions in the section titled “Questions and Answers About the Proxy Materials and Our Annual Meeting—What do I need to do to attend the Annual Meeting virtually?” on page 5 .
The Notice of Internet Availability of Proxy Materials (the “Notice”) containing instructions on how to access this proxy statement and our annual report is first being mailed on or about April 7, 201715, 2020 to all stockholders entitled to vote at the Annual Meeting.


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QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETINGTABLE OF CONTENTS

QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETING


The information provided in the “question and answer” format below is for your convenience only and is merely a summary of the information contained in this proxy statement. You should read this entire proxy statement carefully. Information contained on, or that can be accessed through, our website is not intended to be incorporated by reference into this proxy statement and references to our website address in this proxy statement are inactive textual references only.

Why are you holding a virtual Annual Meeting?
Our Annual Meeting will be conducted via live audio webcast and online stockholder tools. We have implemented the virtual format in order to facilitate stockholder attendance and participation by enabling stockholders to participate fully, and equally, from any location around the world, at no cost. However, you will bear any costs associated with your Internet access, such as usage charges from Internet access providers and telephone companies. We believe this is the right choice for a company with a global footprint. A virtual Annual Meeting makes it possible for more stockholders (regardless of size, resources or physical location) to have direct access to information more quickly, while saving the company and our stockholders time and money, especially as physical attendance at meetings has dwindled. We also believe that the online tools we have selected will increase stockholder communication. Our virtual meeting this year also protects the safety of everyone in light of the COVID-19 outbreak, and takes into account recent federal, state and local guidance that has been issued. We remain very sensitive to concerns that virtual meetings may diminish stockholder voice or reduce accountability. Accordingly, we have designed our virtual format to enhance, rather than constrain, stockholder access, participation and communication. For example, the virtual format allows stockholders to communicate with us in advance of, and during, the Annual Meeting so they can ask questions of our board of directors or management. We do not place restrictions on the type or form of questions that may be asked; however, we reserve the right to edit profanity or other inappropriate language for publication. Just like we did when we held in-person meetings, during the live Q&A session of the Annual Meeting, we answer questions as they come in and address those asked in advance, as time permits. A replay and a written transcript of the meeting will be made publicly available on our investor relations site.
What matters am I voting on and how does the board of directors recommend that I vote?

PROPOSAL
PROPOSAL

TWITTER BOARD


OF DIRECTORS
VOTING
RECOMMENDATION

PAGE


REFERENCE
(FOR MORE
DETAIL)

(Proposal No. 1) The election of three Class I directors to serve until our 20202023 annual
meeting of stockholders and until their successors are duly elected and qualified.

FOR each nominee

25

(Proposal No. 2) The approval, on an advisory basis, of the compensation of our
named executive officers(“Say-on-Pay”).

FOR

FOR

27

(Proposal No. 3) Ratification of the appointment of PricewaterhouseCoopers LLP as
our independent registered public accounting firm for our fiscal year ending December 31, 2017.

2020.

FOR

FOR

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(Proposal No. 4) A stockholder proposal regarding aan EEO policy risk report, on users owningif properly presented at the
Twitter platform.

Annual Meeting.

AGAINST

AGAINST

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Other than the four items of business described in this proxy statement, we are not aware of any other business to be acted upon at the Annual Meeting. You may be asked to consider any other business that properly comes before the Annual Meeting.

Who is entitled to vote?

Holders of our common stock as of the close of business on March 30, 2017,April 3, 2020, the date our board of directors has set as the record date (the “Record Date”), may vote at the Annual Meeting. As of the Record Date, there were 729,753,976784,629,121 shares of our common stock outstanding. In deciding all matters at the
Annual Meeting, each stockholder will be entitled to one vote for each share of our common stock held by them on the Record Date. We do not have cumulative voting rights for the election of directors.

Stockholders of Record

If shares of our common stock are registered directly in your name with our transfer agent, you are considered the stockholder of record with respect to those shares, and the Notice was provided to you directly by us. As the stockholder of record, you have the right to grant your voting proxy and indicate your voting choices directly to the individuals listed on
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the proxy card or to vote

in person virtually at the Annual Meeting. Throughout this proxy statement, we refer to these registered stockholders as “stockholders of record.”

Street Name Stockholders

If shares of our common stock are held on your behalf in a brokerage account or by a bank or other nominee, you are considered to be the beneficial owner of shares that are held in “street name,” and the Notice was forwarded to you by your broker, bank or other nominee, who is considered the stockholder of record with respect to those shares.nominee. As the beneficial owner, you have the right to direct your broker, bank or other nominee as to how to vote your shares. Beneficial owners are also invited to attendshares in the Annual Meeting. However, since a beneficial owner is notmanner provided in the stockholder of record,voting instructions you may not vote your shares of our common stock in person at the Annual Meeting unless you followreceive from your broker, bank or other nominee’s procedures for obtaining a legal proxy.nominee. If you request a printed copy of our proxy materials by mail, your broker, bank or other nominee will provide a voting instruction form for you to use. Street name stockholders are
also invited to attend the Annual Meeting. However, because a street name stockholder is not the stockholder of record, you may not vote your shares of our common stock virtually at the Annual Meeting unless you follow your broker, bank or other nominee’s procedures for obtaining a legal proxy. Throughout this proxy statement, we refer to stockholders who hold their shares through a broker, bank or other nominee as “street name stockholders.”

Both stockholders of record and street name stockholders will be able to attend the Annual Meeting via live audio webcast, submit their questions during the meeting and vote their shares electronically at the Annual Meeting. For more information on how to attend the Annual Meeting, please see the section titled “Questions and Answers About the Proxy Materials and Our Annual Meeting—What do I need to do to attend the Annual Meeting virtually?” on page 5.

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QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETING

How many votes are needed for approval of each proposal?

PROPOSAL
PROPOSAL

VOTE NEEDED FOR APPROVAL AND EFFECT OF

ABSTENTIONS AND BROKERNON-VOTES

(Proposal No. 1) The election of three Class I directors to serve until our 20202023 annual meeting of stockholders and until their successors are duly elected and qualified.

Our amended and restated bylaws (the “Bylaws”) provide for majority voting and our Corporate Governance Guidelines set forth the related director resignation policy for our director nominees. Our Bylaws state that to be elected in an uncontested election, a nominee must receive a majority of the votes cast with respect to such nominee (e.g.(i.e., the number of shares voted “For” a nominee must exceed the number of shares voted “Against” for that nominee).

Abstentions will have no effect on the outcome of this proposal. Broker non-votes will have no effect on the outcome of this proposal.

Under our Corporate Governance Guidelines, each nominee submits, in advance of their nomination, an irrevocable resignation that will become effective if (i) the nominee fails to receive the required vote at the Annual Meeting and (ii) the board of directors accepts the resignation. The nominating and corporate governance committee promptly considers whether to accept the resignation of any nominee who fails to receive the required number of votes for election and submits such recommendation for consideration by the board of directors. In deciding whether to accept or reject the resignation, the nominating and corporate governance committee and the board of directors will consider any factors they deem relevant. Any nominee who tenders his or her resignation pursuant to our Corporate Governance Guidelines may not participate in the nominating and corporate governance committee recommendation or board of directors action regarding whether to accept the resignation offer.

Abstentions will have no effect on the outcome of this proposal. Brokernon-votes will have no effect on the outcome of this proposal.


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PROPOSAL
VOTE NEEDED FOR APPROVAL AND EFFECT OF ABSTENTIONS AND BROKER NON-VOTES

(Proposal No. 2) The approval, on an advisory basis, of theSay-on-Pay.

The affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon.

thereon

Abstentions are considered votes present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against” the proposal. Brokernon-votes will have no effect on the outcome of this proposal.



Because this proposal is an advisory vote, the result will not be binding on our board of directors or our company. Our board of directors and our compensation committee will consider the outcome of the vote when determining compensation decisions for our named executive officers.

(Proposal No. 3) Ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2017.

2020.

The affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon.



Abstentions are considered votes present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against” the proposal. Brokernon-votes will have no effect on the outcome of this proposal.

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PROPOSAL

VOTE NEEDED FOR APPROVAL AND EFFECT OF

ABSTENTIONS AND BROKERNON-VOTES

(Proposal No. 4) A stockholder proposal regarding aan EEO policy risk report, on users owning the Twitter platform, if properly presented at the Annual Meeting.

The affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon.



Abstentions are considered votes present and entitled to vote on this proposal, and thus, will have the same effect as a vote “Against” the proposal. Brokernon-votes will have no effect on the outcome of this proposal.

What is a quorum?

A quorum is the minimum number of shares required to be present at the Annual Meeting to properly hold an annual meeting and conduct business under our Bylaws and Delaware law. The presence, in personvirtually or by proxy, of a majority of all issued and outstanding shares of our common stock entitled to vote at the Annual Meeting will constitute a quorum at the Annual Meeting. Abstentions, against votes and brokernon-votes are counted as shares present and entitled to vote for purposes of determining a quorum.

How do I vote?

If you are a stockholder of record, there are four ways to vote:


By Internet at www.proxyvote.com, 24 hours a day, seven days a week, until 11:59 p.m. Eastern Time on May 26, 2020 (have your Notice or proxy card in hand when you visit the website);

By toll-free telephone at 1-800-690-6903 (have your Notice or proxy card in hand when you call);
by Internet at http:// www.AALvote.com/TWTR, 24 hours a day, seven days a week, until 11:59 p.m. on May 21, 2017 (have your Notice or proxy card in hand when you visit the website);


By completing and mailing your proxy card (if you received printed proxy materials) to be received prior to the Annual Meeting; or

By attending the virtual meeting by visiting www.virtualshareholdermeeting.com/TWTR2020, where you may vote and submit questions during the Annual Meeting. Please have your Notice or proxy card in hand when you visit the website. For more information on how to attend and vote at the Annual Meeting, please see the section titled “Questions and Answers About the Proxy Materials and Our Annual Meeting—What do I need to do to attend the Annual Meeting virtually?” on page 5.
by toll-free telephone at (866)804-9616 (have your Notice or proxy card in hand when you call);

by completing and mailing your proxy card (if you received printed proxy materials); or

by written ballot at the Annual Meeting.

If you are a street name stockholder, you will receive voting instructions from your broker, bank or other nominee. You must follow the voting instructions provided by your broker, bank or other nominee in order to direct your broker, bank or other nominee on how to vote your shares. Street name stockholders should generally be able to vote by returning a voting instruction form, or by telephone or on the Internet.

However, the availability of telephone and Internet voting will depend on the voting process of your broker, bank or other nominee. As discussed above, if you are a street name stockholder, you may not vote your shares in personlive at the virtual Annual Meeting unless you obtain a legal proxy from your broker, bank or other nominee.

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What do I need to do to attend the Annual Meeting virtually?
Both stockholders of record and street name stockholders will be able to attend the Annual Meeting via live audio webcast, submit their questions during the meeting and vote their shares electronically at the Annual Meeting by visiting www.virtualshareholdermeeting.com/TWTR2020. To participate in the Annual Meeting, you will need the control number included on your Notice or proxy card.
The Annual Meeting live audio webcast will begin promptly at 10:00 a.m. Pacific Time on Wednesday, May 27, 2020. We encourage you to access the meeting prior to the start time. Online check-in will begin at 9:45 a.m. Pacific Time, and you should allow ample time for the check-in procedures.
What if I have technical difficulties during the check-in time or during the Annual Meeting?
If you encounter any difficulties accessing the virtual meeting during the check-in or meeting time, please call the technical support number that will be posted on the login page at www.virtualshareholdermeeting.com/TWTR2020. Please be sure to check in by 9:45 a.m. Pacific Time on May 27, 2020, the day of the Annual Meeting, so we may address any technical difficulties before the Annual Meeting live audio webcast begins.
Can I change my vote?

Yes. If you are a stockholder of record, you can change your vote or revoke your proxy any time before the Annual Meeting by:


entering a new vote by Internet or by telephone;

completing and returning a later-dated proxy card;

notifying the Secretary of Twitter, Inc., in writing, at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, California 94103; or

attending and voting at the Annual Meeting (although attendance at the Annual Meeting will not, by itself, revoke a proxy).
entering a new vote by Internet or by telephone;

completing and returning a later-dated proxy card;

notifying the Secretary of Twitter, Inc., in writing, at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, California 94103; or

completing a written ballot at the Annual Meeting.

If you are a street name stockholder, your broker, bank or other nominee can provide you with instructions on how to change your vote.

What do I need to do to attend the Annual Meeting in person?

You are invited to attend the Annual Meeting if you are a stockholder of record or a street name stockholder as of the Record Date. In order to enter the Annual Meeting, you must present a form of photo identification acceptable to us, such as a valid driver’s license or passport, as well as proof of share ownership. Please note that since a street name stockholder is not the stockholder of record, you may not vote your shares in person at the Annual Meeting unless you follow your broker, bank or other nominee’s procedures for obtaining a legal proxy.

Please note that seating is limited and we ask that you please allow ample time forcheck-in. Seating will begin at 9:00 a.m. and the Annual Meeting will begin at 10:00 a.m. Parking in the area is limited. Please consider using public transportation.

For security reasons, stockholders should be prepared to pass through metal detectors prior to entering the Annual Meeting. Please note that large bags and packages will not be allowed at the Annual Meeting. Persons will be subject to search.

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QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETING

What is the effect of giving a proxy?

Proxies are solicited by and on behalf of our board of directors. Jack Dorsey (our Chief Executive Officer), Anthony NotoNed Segal (our Chief Financial Officer and Chief Operating Officer) and Vijaya GaddeSean Edgett (our General Counsel and Secretary)Counsel) have been designated as proxy holders by our board of directors. When proxies are properly dated, executed and returned, the shares represented by such proxies will be voted at the Annual
Meeting in accordance with the instructions of the stockholder. If no specific instructions are given, however, the shares will be voted in accordance with the recommendations of our board of directors as described above. If any matters not described in this proxy statement are properly presented at the Annual Meeting, the proxy holders will use their own judgment to determine how to vote the shares. If the Annual Meeting is adjourned, the proxy holders can vote the shares on the new Annual Meeting date as well, unless you have properly revoked your proxy instructions, as described above.

Why did I receive a Notice of Internet Availability of Proxy Materials instead of a full set of proxy materials?

In accordance with the rules of the Securities and Exchange Commission (“SEC”), we have elected to furnish our proxy materials, including this proxy statement and our annual report, primarily via the Internet. The Notice containing instructions on how to access our proxy materials is first being mailed on or about April 7, 201715, 2020 to all stockholders entitled to vote at the Annual Meeting.

Stockholders may request to receive all future proxy materials in printed form by mail or electronically bye-mail email by following the instructions contained in the Notice. We encourage stockholders to take advantage of the availability of our proxy materials on the Internet to help reduce the environmental impact and the costs of our annual meetings of stockholders.

How are proxies solicited for the Annual Meeting?

Our board of directors is soliciting proxies for use at the Annual Meeting. All expenses associated with this solicitation will be borne by us. We will reimburse brokers, banks and other nominees for reasonable expenses that they incur in sending our proxy materials to you if a broker, bank or other nominee holds shares of our common stock on your behalf. In

addition, our directors and employees may also solicit proxies in person, by telephone, or by other means of communication. Our directors and employees will not be paid any additional compensation for soliciting proxies.

How may my brokerage firm or other intermediary vote my shares if I fail to provide timely directions?

Brokerage firms and other intermediaries holding shares of our common stock in street name for their customers are generally required to vote such shares in the manner directed by their customers. In the absence of timely directions, your broker, bank or other nominee will have discretion to vote your shares on our sole “routine” matter: the proposal to ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm. Your broker,

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bank or other nominee will not have discretion to vote on the election of directors, the advisory vote onSay-on-Pay or the stockholder proposal, which are“non-routine” “non-routine” matters, absent direction from you.

Where can I find the voting results of the Annual Meeting?

We will announce preliminary voting results at the Annual Meeting. We will also disclose voting results on a Current Report on Form8-K that we will file with the SEC within four business days after the Annual Meeting. If final voting results are not available to us in time to file a Current Report on Form8-K within four business days after the Annual Meeting, we will file a Current Report on Form8-K to publish preliminary results and will provide the final results in an amendment to the Current Report on Form8-K as soon as they become available.

I share an address with another stockholder, and we received only one paper copy of the proxy materials. How may I obtain an additional copy of the proxy materials?

We have adopted an SEC approved procedure called “householding.” Under this procedure, we deliver a single copy of the Notice and, if applicable, our proxy materials to multiple stockholders who share the same address unless we have received contrary instructions from one or more of such stockholders. This procedure reduces our printing costs, mailing costs, and fees. Stockholders who participate in householding will continue to be able to access and receive

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separate proxy cards. Upon written or oral request, we will deliver promptly a separate copy of the Notice and, if applicable, our proxy materials to any stockholder at a shared address to which we delivered a single copy of any of these materials. To receive a separate copy, or, if a stockholder is receiving multiple copies, to request that we only send a single copy of the Notice and, if applicable, our proxy materials, such stockholder may contact us as follows:

Twitter, Inc.


Attention: Investor Relations


1355 Market Street, Suite 900


San Francisco, California 94103


Tel: (415)222-9670

Street name stockholders may contact their broker, bank or other nominee to request information about householding.

What is the deadline to propose actions for consideration at next year’s annual meeting of stockholders or to nominate individuals to serve as directors?

Stockholder Proposals

Stockholders may present proper proposals for inclusion in our proxy statement and for consideration at next year’s annual meeting of stockholders by submitting their proposals in writing to our Secretary in a timely manner. For a stockholder proposal to be considered for inclusion in our proxy statement for our 20182021 annual meeting of stockholders, our Secretary must receive the written proposal at our principal executive offices not later than December 8, 2017.16, 2020. In addition, stockholder proposals must comply with the requirements of Rule14a-8 regarding the inclusion of stockholder proposals in company-sponsored proxy materials. Stockholder proposals should be addressed to:

Twitter, Inc.


Attention: Secretary
1355

Market Street, Suite 900


San Francisco, California 94103

Our Bylaws also establish an advance notice procedure for stockholders who wish to present a proposal before an annual meeting of stockholders but do not intend for the proposal to be included in our proxy statement. Our Bylaws provide that the only business that may be conducted at an annual meeting of stockholders is business that is (i) specified in our proxy materials with respect to such meeting, (ii) otherwise

properly brought before such meeting by or at the direction of our board of directors, or (iii) properly brought before such meeting by a stockholder of record entitled to vote at the annual meeting who has delivered timely written notice to our Secretary, which notice must contain the information specified in our Bylaws. To be timely for our 20182021 annual meeting of stockholders, our Secretary must receive the written notice at our principal executive offices:


not earlier than January 30, 2021; and

not later than March 1, 2021.
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not earlier than January 22, 2018; and
QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETING

not later than February 21, 2018.

In the event that we hold our 20182021 annual meeting of stockholders more than 30 days before or more than 60 days after theone-year anniversary of the Annual Meeting, notice of a stockholder proposal that is not intended to be included in our proxy statement must be received no earlier than the close of business on the 120th day before our 20182021 annual meeting of stockholders and no later than the close of business on the later of the following two dates:


the 90th day prior to our 2021 annual meeting of stockholders; or

the 10th day following the day on which public announcement of the date of 2021 annual meeting of stockholders is first made.
the 90th day prior to our 2018 annual meeting of stockholders; or

the 10th day following the day on which public announcement of the date of 2018 annual meeting of stockholders is first made.

If a stockholder who has notified us of his, her or its intention to present a proposal at an annual meeting does not appear to present his, her or its proposal at such annual meeting, we are not required to present the proposal for a vote at such annual meeting.

Recommendation or Nomination of Director Candidates

You may recommend director candidates for consideration by our nominating and corporate governance committee if you have held one percent (1%) of the fully diluted capitalization of the company for at least twelve (12) months prior to the date of the submission of the recommendation. Any such recommendations must comply with our amended and
restated certificate of incorporation, Bylaws and applicable laws, rules and regulations, should include the nominee’s name and qualifications for membership on our board of directors, and should be directed to our Secretary at the address set forth above. For additional information regarding stockholder recommendations for director candidates, see the section titled “Board of Directors and Corporate Governance—Stockholder Recommendations and Nominations to the Board of Directors.”

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QUESTIONS AND ANSWERS ABOUT THE PROXY MATERIALS AND OUR ANNUAL MEETING

In addition, our Bylaws permit stockholders to nominate directors for election at an annual meeting of stockholders. To nominate a director, the stockholder must provide the information required by our Bylaws. In addition, the stockholder must give timely notice to our Secretary in accordance with our Bylaws, which, in general, require that the notice be received by our Secretary within the time periods described above under “Stockholder Proposals” for stockholder proposals that are not intended to be included in a proxy statement.

Availability of Bylaws

A copy of our Bylaws which were approved by our board of directors and stockholders in October 2013 and as most recently amended and approved by our board of directors in March 2017, is available on our website at http:https://investor.twitterinc.com. You may also contact our Secretary at the address set forth above for a copy of the relevant Bylaw provisions regarding the requirements for making stockholder proposals and nominating director candidates.


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BOARD OF DIRECTORS

AND CORPORATE GOVERNANCE

Board of Directors and Corporate Governance


Our business affairs are managed under the direction of our board of directors, which is currently composed of ten members. All of our directors, other than Mr. Dorsey, our Chief Executive Officer, and Mr. Kordestani, our Executive Chairman, are independent within the meaning of the listing standards of the New York Stock Exchange (the “NYSE”). Our board of directors is divided into three classes of directors, each serving a staggered three-year term. At each annual meeting of stockholders, a class of directors is elected for a three-year term to succeed the class whose term is then expiring.

The following table sets forth the names, ages as of March 31, 2017,2020, and certain other information for each of the members of our board of directors with terms expiring at the Annual Meeting (who are also nominees for election as a director at the Annual Meeting) and for each of the continuing members of our board of directors. Peter Fenton,Evan Williams stepped down as a current member of our board of directors will not be standing forre-election at the Annual Meeting.effective February 28, 2019, and Debra Lee stepped down as a member of our board of directors effective August 31, 2019. Full biographical information is below.

   

CLASS

 

 

AGE

 

 

POSITION

 

 

DIRECTOR
SINCE

 

 

CURRENT
TERM
EXPIRES

 

 

EXPIRATION
OF TERM
FOR WHICH
NOMINATED

 

 

INDEPENDENT

 

 

AUDIT
COMMITTEE

 

 

COMP.

COMMITTEE

 

 

 

NOMINATING

AND
CORPORATE
GOVERNANCE
COMMITTEE

 

 

  Directors with Terms expiring at the Annual Meeting/Nominees(1)

 

    

 

  Omid R. Kordestani

 

 

 

I

 

 

 

53

 

 

 

Executive
Chairman

 

  

 

 

 

 

 

2015

 

 

 

 

 

  

 

 

 

 

2017

 

 

 

  

 

 

 

 

2020

 

 

 

      

 

  Marjorie Scardino(2)(L)

 

 

 

I

 

 

 

70

 

 

 

Director

 

  

 

 

 

 

2013

 

 

 

  

 

 

 

 

2017

 

 

 

  

 

 

 

 

2020

 

 

 

 

 

X

 

 

 

LOGO

 

  

 

 

 

 

LOGO

 

 

 

  

 

  Bret Taylor(3)

 

 

 

I

 

 

 

36

 

 

 

Director

 

  

 

 

 

 

2016

 

 

 

  

 

 

 

 

2017

 

 

 

  

 

 

 

 

2020

 

 

 

 

 

X

 

   

 

 

 

LOGO

 

  

 

  Continuing Directors

 

            

 

  Martha Lane Fox(4)

 

 

 

II

 

 

 

43

 

 

 

Director

 

  

 

 

 

 

2016

 

 

 

  

 

 

 

 

2018

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

X

 

 

 

LOGO

    

 

 

 

LOGO

 

 

  David Rosenblatt(5)

 

 

 

II

 

 

 

49

 

 

 

Director

 

  

 

 

 

 

2010

 

 

 

  

 

 

 

 

2018

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

X

 

   

 

 

 

 

LOGO

 

 

 

  

 

 

 

 

LOGO

 

 

 

 

  Evan Williams

 

 

 

II

 

 

 

45

 

 

 

Director

 

  

 

 

 

 

2007

 

 

 

  

 

 

 

 

2018

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

X

 

     

 

  Debra Lee(6)

 

 

 

II

 

 

 

62

 

 

 

Director

 

  

 

 

 

 

2016

 

 

 

  

 

 

 

 

2018

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

X

 

     

 

 

 

 

LOGO

 

 

 

 

  Jack Dorsey

 

 

 

III

 

 

 

40

 

 

 

Chief Executive
Officer and Director

 

  

 

 

 

2007

 

  

 

 

 

2019

 

  

 

 

 

—  

 

      

 

  Hugh Johnston(7)

 

 

 

III

 

 

 

55

 

 

 

Director

 

  

 

 

 

 

2016

 

 

 

  

 

 

 

 

2019

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

X

 

 

 

LOGO  LOGO

    

CLASS
AGE
POSITION
DIRECTOR
SINCE
CURRENT
TERM
EXPIRES
EXPIRATION
OF TERM
FOR WHICH
NOMINATED
INDEPENDENT
AUDIT
COMMITTEE
COMP.
COMMITTEE
NOMINATING
AND
CORPORATE
GOVERNANCE
COMMITTEE
Directors with Terms expiring at the Annual Meeting/Nominees
Omid R. Kordestani
I
56
Executive Chairman
2015
2020
2023
Ngozi Okonjo-Iweala
I
65
Director
2018
2020
2023
X

 
 
Bret Taylor
I
39
Director
2016
2020
2023
X

Continuing Directors
Jesse Cohn(1)
II
39
Director
2020
2021
X
Jack Dorsey
III
43
Chief Executive Officer and Director
2007
2022
 
 
 
 
Egon Durban(2)
III
46
Director
2020
2022
X
Martha Lane Fox
II
46
Director
2016
2021
X

 

Patrick Pichette
III
57
Lead Independent Director
2017
2022
X


David Rosenblatt
II
52
Director
2010
2021
X
 


Robert Zoellick(3)
III
66
Director
2018
2022
X


(1)
Peter Chernin and Peter Currie, former members of our board of directors during our fiscal year ended December 31, 2016 did not stand forre-election at the 2016 annual meeting of stockholders held on May 25, 2016. Peter Fenton, a current member of our board of directors, will not be standing forre-election at the Annual Meeting at his request.
(2)Ms. Scardino was appointed as lead independent director, effective following the 2016 annual meeting of stockholders, on May 15, 2016.
(3)
Mr. Taylor joined the board of directors on July 1, 2016 and the compensation committee on February 23, 2017.
(4)Ms. Lane FoxCohn joined the board of directors on April 6, 2016 and each of the audit committee and nominating and corporate governance committee on February 23, 2017.7, 2020.
(5)
(2)
Mr. Rosenblatt will become Chairperson of the compensation committee effective immediately following the Annual Meeting replacing Mr. Fenton.
(6)Ms. Lee joined the board of directors and the nominating and corporate governance committee on May 15, 2016, and, effective following the 2016 annual meeting of stockholders, served as Chairperson of such committee.
(7)Mr. JohnstonDurban joined the board of directors on April 6, 2016 andMarch 12, 2020.
(3)
Mr. Zoellick joined the audit committee on April 6, 2016, and, effective following the 2016 annual meeting of stockholders, served as Chairperson of such committee.January 1, 2020.

Legend: (L) Lead independent director |LOGO  Chair |LOGO   Member |LOGO   Audit committee financial expert

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TABLE OF CONTENTS

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Considerations in Evaluating Director Nominees

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Board of Directors Experience

Finance and Accounting

Technology Industry

Digital and Social Media

Operation of Global Organizations

Mergers and Acquisitions

Risk Management

Computer Science

Cybersecurity / Cyber Risk
Regulatory
Data Privacy
Information Quality
Machine Learning
Strategic Transformation

International Tax

Intellectual Property

Executive Leadership and Talent Development

Customer Perspective

Company Senior Leadership

Public Company Board Membership

Public Policy

Brand Marketing

Considerations in Evaluating Director Nominees

Our board of directors follow an annual director nomination process that promotes thoughtful and in-depth review of our board and committee composition as well as each individual director throughout the year. Each year, at the beginning of the process, the nominating and corporate governance committee uses a varietyreviews current board and committee composition in context with the company’s strategy to confirm that the traits, attributes and qualifications are aligned with our long-term strategy and continue to promote effective board and committee performance. The outcome of methods for identifying and evaluatingthe annual evaluations is used to inform director nominees. In its evaluation of director candidates, oursearch priorities as applicable. Each year, the nominating and corporate governance committee will considerreviews incumbent director nominees, evaluates any changes in circumstances that may impact their candidacy, and considers information from the current size and composition of our board of directors and the needs of our board of directors and the respective committees of our board of directors. Additional qualifications that ourevaluation process. The nominating and corporate governance committee considers include,also identifies potential new director nominees, from time to time using a search firm that is paid a fee for its services, together with referrals and suggestions from board members and stockholders. The nominating and corporate governance committee interviews potential director nominees to explore their qualifications, as applicable (including, without limitation, issues of character, ethics, integrity, judgment, diversity ofprofessional experience, independence, area of expertise, strategic vision, length of service, potential conflicts of interest, management, accounting and finance expertise, cybersecurity / cyber risk expertise, machine learning, risk management, talent development and other commitments.commitments), interest and availability for board service. Our board believes that our board of directors should be a diverse body. Our Corporate Governance Guidelines require our nominating and corporate governance committee to consider a broad range of backgrounds, experiences and diversity (in all aspects of that word). Our annual director nomination process is illustrated below.

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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Nominees must also have the ability to offer advice and guidance to our management based on past experience in positions with a high degree of responsibility and be leaders in the companies or institutions with which they are affiliated. Director candidatesNominees must understand the fiduciary

responsibilities that are required of directors and have sufficient time available in the judgment of our nominating and corporate governance committee to perform all board of director and applicable committee responsibilities. Members of our board of directors are expected to prepare for, attend, and participate in all board of director and applicable committee meetings.

Other than the foregoing, there are no stated minimum criteria for director nominees, although our nominating and corporate governance committee may also consider such other factors as it may deem, from time to time, are in our and our stockholders’ best interests.

Our board of directors believes that our board of directors should be Upon a diverse body. Our Corporate Governance Guidelines require ourrecommendation from the nominating and corporate governance committee, to consider a broad range of backgrounds, experiences and diversity (in all aspects of that word). After completing its review and evaluation of director candidates, our nominating and corporate governance committee recommends to our fullthe board of directors approves the nomination of director

nominees for selection.

election at the annual meeting of stockholders. As previously disclosed, our board of directors is engaged in a process of identifying a new independent director, focusing on candidates who reflect the diversity of the Twitter service, who also possess deep technology and AI expertise.

The experiences, qualifications and skills of each of the members of our board of directors with terms expiring at the Annual Meeting (who are also nominees for election as a director at the Annual Meeting) and for each of the continuing members of our board of directors that the board of directors considered in the nomination of such director are included below the directors’ individual biographies on the following pages. The board of directors concluded that each nominee should serve as a director based on the specific experience and attributes listed below and the direct personal knowledge of each nominee’s previous service on the board of directors, including the insight each nominee brings to the board of directors’ functions and deliberations.

In 2016, our nominating

Director Orientation and corporate governance committee retained the services of an executive search firm to assist it in identifying potential new candidates toEducation
All directors who join our board are required to participate in a “bootcamp” event following their appointment, typically before their first board of directors.

directors meeting, which is a robust program designed to provide directors with access to a variety of information and resources on key issues affecting our business. Newly appointed directors meet with members of senior management and select members of the board of directors in order to understand the business and operations of
the company, and are given an overview of, among other things, our key priorities and strategies, products, teams, financials, and key corporate governance and legal matters. Our bootcamp event is designed to bring our newly appointed directors up to speed quickly on important developments and issues in the context of our business and help them “hit the ground running” with their board of director and committee duties and responsibilities.

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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Nominees for Director


Nominees for Director

OMID R. KORDESTANI


Executive Chairman of Twitter, Inc.


Director since 2015


Age 53

56

Committees:None

Omid R. Kordestanihas served as the Executive Chairman of our board of directors since October 2015. From August 2014 to August 2015, Mr. Kordestani served as Senior Vice President and Chief Business Officer at Google Inc., an internet search company (“Google”). From May 1999 to April 2009, Mr. Kordestani served as Senior Vice President of Global Sales and Business Development at Google Inc.Google. From 1995 to 1999, Mr. Kordestani served as Vice President of Business Development at Netscape Communications Corporation. Prior to joining Netscape Communications Corporation, Mr. Kordestani held positions in business development, product management and marketing at The 3DO Company, Go Corporation and Hewlett-Packard Company. Mr. Kordestani holds a B.S. in Electrical Engineering from San Jose State University and an M.B.A. from Stanford University.

Skills and Expertise:


Global business leadership, operational and organizational experience, corporate strategy experience and management experience as former Senior Vice President and Chief Business Officer of Google Inc.Google.

First-hand experience in successfully leading and managing large, complex global sales, support and service organizations in the technology industry.

Other Public Company Board Service: Vodafone Group PLC, a multinational telecommunications company (March 2013 – October 2014)

None

MARJORIE SCARDINO

Former Chief Executive Officer of Pearson PLC

NGOZI OKONJO-IWEALA
Senior Advisor to Lazard, Ltd.
Director since 2013

2018
Age 70

65

Committees:Audit Committee and Compensation Committee

Marjorie Scardino

Ngozi Okonjo-Iweala has served as a member of our board of directors since December 2013. From January 1997 to December 2012, Ms. ScardinoJuly 2018. Since September 2015, Dr. Okonjo-Iweala has served as Chief Executive Officera Senior Advisor to Lazard, Ltd., a global financial advisory and asset management firm. Prior to joining Lazard, Dr. Okonjo-Iweala served as the Minister of Finance of Nigeria from July 2003 until June 2006 and as a memberthe Minister of Finance and Coordinating Minister for the boardEconomy of directors of Pearson PLC, a publishingNigeria from August 2011 until May 2015. From 1982 until 2003 and education company. From 1985 to 1997, Ms. Scardino served inthen from December 2007 until August 2011, she held several rolespositions at The Economist Group, a media company, includingthe World Bank, most recently as Chief Executive Officer.

Ms. Scardino served on the board of directors of Nokia Corporation, a telecommunications company,Managing Director from 2001 to April 2013. Ms. ScardinoDecember 2007 until August 2011. Dr. Okonjo-Iweala holds a B.A. in Psychologyan A.B. from BaylorHarvard University and a J.D.Ph.D. from the UniversityMassachusetts Institute of San Francisco School of Law.

Technology.

Skills and Expertise:


Over 30 years of experience in international finance and development.

Finance and accounting experience as a Senior Advisor to Lazard Ltd.

Government experience as the former Minister of Finance of Nigeria.

Global business leadership operational experience, and management experience as former Chief Executive Officer of Pearson PLC and The Economist Group.
Over 25 years of leadership experience running some of the world’s preeminent multinational publishing and media companies.
Outside boardoperational experience as a director of several large, complex global public companies.former Managing Director at the World Bank.

Other Public Company Board Service:International Airlines Group, an airline group (December 2013Service: Standard Chartered plc, a multinational banking and financial services company (November 2017 – Present), PureTech Health PLC, a biotech company (June 2015 – Present), Nokia Corporation, a communications and information technology company (2001 – April 2013) and Pearson PLC, a publishing and educational company (1997 – December 2012)


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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Nominees for Director


BRET TAYLOR


Co-FounderPresident and Chief ExecutiveOperating Officer of Quip, Inc.


salesforce.com, inc.
Director since 2016


Age 36

39

Committees:Compensation Committee

Bret Taylor has served as a member of our board of directors since July 2016. Since September 2012,December 2019, Mr. Taylor has served as the President and Chief Operating Officer of salesforce.com, inc., a customer relationship management company (“Salesforce”). Prior to assuming this role, Mr. Taylor was President and Chief Product Officer since November 2017. From September 2012 to November 2017, Mr. Taylor served as the Chief Executive Officer andco-founder of Quip, Inc., a productivity software company.company (acquired by Salesforce). From August 2009 to July 2012, Mr. Taylor served as Chief Technology Officer of Facebook, Inc. From October 2007 to August 2009, Mr. Taylor served as the Chief Executive Officer of FriendFeed, Inc., a social network. From June 2007 to September 2007, Mr. Taylor served as anentrepreneur-in-residence at Benchmark, a venture capital firm, where heco-founded Friendfeed, FriendFeed, Inc. Prior to June 2007, Mr. Taylor served as Group Product Manager at Google, Inc., where heco-created Google Maps and the Google Maps API.

Mr. Taylor holds a B.S. and a Master’s Degree in Computer Science from Stanford University.

Skills and Expertise:


Global business leadership, operational experience, and experience developing technology as President and Chief ExecutiveOperating Officer, and former Chief Product Officer, of Quip, Inc.Salesforce.

In-depth knowledge of the technology sector.

Extensive knowledge of our technologies and product offerings.

Offers us a unique perspective with respect to building and managing a global brand in rapidly-changing industries.

Outside board experience as a director of a large, complex global public company.

Other Public Company Board Service:Service: Axon Enterprise, Inc. (f/k/a TASER International, Inc.), a protection technologies company (June 2014 – Present)

June 2019)
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TWITTER, INC. / 2020 Proxy Statement


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Continuing Directors
JESSE COHN
Equity Partner, Senior Portfolio Manager,
Head of U.S. Equity Activism and member
of Management Committee at Elliott
Management Corporation
Director since 2020
Age 39
Committees: None
Jesse Cohn has served as a member of our board of directors since April 2020. Mr. Cohn currently serves as an Equity Partner, Senior Portfolio Manager, the Head of U.S. Equity Activism and a member of the Management Committee at Elliott Management Corporation, an investment firm, which he joined in 2004. Previously Mr. Cohn was an Analyst in the mergers and acquisitions group at Morgan Stanley, a multinational investment bank and financial services company. Mr. Cohn has served as a director of several public companies, as described below, and several private companies, including, among others, Athenahealth, Inc., a leading provider of cloud-based software and services for healthcare providers (since February 2019), Gigamon Inc., a provider of network visibility and analytics (since December 2017), and Quest Software Inc., a software company (since October 2016). Mr. Cohn holds B.S. in Economics from the University of Pennsylvania’s Wharton School of Business, from which he graduated summa cum laude.
Skills and Expertise:

In-depth knowledge of the technology sector.

Finance and corporate governance expertise.

Outside board experience as a director of several large, complex global public companies, as well as several private companies.
Other Public Company Board Service: eBay Inc., a global e-commerce company (March 2019 – Present); Citrix Systems, Inc., an enterprise software company (July 2015 – Present); and LogMeIn, Inc., a provider of software as a service and cloud-based remote connectivity services for collaboration, IT management and customer engagement (January 2017 – May 2018)
JACK DORSEY
Co-Founder and Chief Executive Officer of
Twitter, Inc. and Square, Inc.
Director since 2007
Age 43
Committees: None
Jack Dorsey is one of our founders and has served as our Chief Executive Officer since September 2015 and as a member of our board of directors since May 2007. Mr. Dorsey served as our interim Chief Executive Officer from July 2015 to September 2015 and as our President and Chief Executive Officer from May 2007 to October 2008. Mr. Dorsey served as the Chairperson of our board of directors from October 2008 to September 2015. Since February 2009, Mr. Dorsey has served as Co-Founder and Chief Executive Officer of Square, Inc., a provider of payment processing services (“Square”).
Skills and Expertise:

Global business leadership, operational experience, and experience developing technology as co-founder and Chief Executive Officer of Twitter and Square.

In-depth knowledge of the technology sector and experience in developing transformative business models.

Unmatched familiarity with and knowledge of our technologies and product offerings.

Offers us a unique perspective with respect to building and managing a global brand in rapidly-changing industries.

Outside board experience as a director of large, complex global public companies.
Other Public Company Board Service: The Walt Disney Company, a multinational media and entertainment company (December 2013 – March 2018) and Square (February 2009 – Present)

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EGON DURBAN
Co-CEO of Silver Lake
Director since 2020
Age 46
Committees: None
Egon Durban has served as a member of our board of directors since March 2020. Mr. Durban is Co-CEO of Silver Lake, a global private investment firm. Mr. Durban joined Silver Lake in 1999 as a founding principal. He is also Chairman of the Board of Endeavor and serves on the boards of directors of City Football Group, Learfield IMG College, UFC, Unity Technologies, Verily Life Sciences LLC, Waymo LLC and several public companies, as described below. Previously, Mr. Durban served on the board of directors and was the Chairman of the operating committee of Skype, served on the supervisory board and operating committee of NXP, and served on the board of directors of MultiPlan. Mr. Durban currently serves on the Business Council and Business Roundtable. Prior to Silver Lake, Mr. Durban worked in Morgan Stanley’s investment banking division. Mr. Durban holds a B.S.B.A. in Finance from Georgetown University.
Skills and Expertise:

In-depth knowledge of the technology sector.

Finance and accounting expertise.

Outside board experience as a director of several large, complex global public companies, as well as several private companies.
Other Public Company Board Service: VMware, Inc., a software company (September 2016 – Present); SecureWorks Corp., a provider of information security solutions (December 2015 – Present); Motorola Solutions, Inc., a telecommunications company (August 2015 – Present); Dell Technologies, Inc., a provider of information technology products and services (October 2013 − Present), Pivotal Software, Inc., a software company (September 2016 − December 2019), Intelsat S.A., a telecommunications company (December 2011 – December 2016); and Intelsat Investments S.A., a telecommunications company (December 2009 – December 2016)
MARTHA LANE FOX


Founder and Chairperson of
Lucky Voice Group Ltd.

Chairperson of MakieWorld Ltd.


Former Co-Founder and
Co-Founder and Managing Director of lastminute.com


Crossbench Peer in House of Lords


Director since 2016


Age 43

46

Committees:Audit Committee and Nominating and Corporate Governance Committee

Martha Lane Foxhas served as a member of our board of directors since April 2016. Since August 2005, Ms. Lane Fox has served as the founderFounder and chairpersonChairperson of Lucky Voice Group Ltd., a private karaoke company, and sincecompany. From September 2012 to December 2016, Ms. Lane Fox served as the chairpersonChairperson of MakieWorld Ltd., a 3D printing and game company. From 1998 to 2003, Ms. Lane Fox was theco-founder Co-Founder and managing directorManaging Director of lastminute.com, a travel and leisure website, and remained on the board of directors until 2005. Since December 2017, Ms. Lane Fox has served as a member of the Joint Committee for National Security Strategy. Since May 2018, Ms. Lane Fox has served as a director of Chanel S.A. Since March 2013, Ms. Lane Fox has served as a crossbench peer in the United Kingdom House of Lords.

Since September 2015, Ms. Lane Fox has served as the founder and chair of doteveryone.org.uk, an organization advancing the understanding and use of Internet enabled technologies, and in September 2014 was appointed Chancellor of Open University. From July 2007 to April 2015, Ms. Lane Fox served on the board of directors of Marks and Spencer PLC, a retail company, and has also served on various private company boards. Ms. Lane Fox holds a B.A. in Ancient History and Modern History from University of Oxford.

Skills and Expertise:


Global business leadership, operational experience, and management experience as formerco-founder Co-Founder and managing directorManaging Director of lastminute.com.

Outside board experience as a director of severala large, complex global public companies,company, as well as several private companies.

Valuable experience in technology and consumer industries.

Government insights as crossbench peer in the United Kingdom House of Lords.

Other Public Company Board Service: Marks and Spencer PLC,plc, a multinational retailer (July 2007 – April 2015)

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Continuing Directors


PATRICK PICHETTE
General Partner at Inovia Capital
Former Senior Vice President and
Chief Financial Officer of Google
Director since 2017
Age 57
Committees: Audit Committee (Chair) and Compensation Committee
Patrick Pichette has served as a member of our board of directors since December 2017. Since April 2018, Mr. Pichette has served as a general partner at Inovia Capital, a Canadian venture capital firm. From August 2008 until May 2015, Mr. Pichette served as Senior Vice President and Chief Financial Officer of Google. From January 2001 until July 2008, Mr. Pichette served as an executive officer of Bell Canada Enterprises Inc., a telecommunications company, including, in his last position, as President, Operations for Bell Canada, and previously as Executive Vice President, Chief Financial Officer, and Executive Vice President of Planning and Performance Management. From 1996 to 2000, Mr. Pichette was a principal at McKinsey & Company, a management consulting firm. From 1994 to 1996, he served as Vice President and Chief Financial Officer of Call-Net Enterprises Inc., a Canadian telecommunications company. Mr. Pichette holds a M.A. in Philosophy, Politics, and Economics from Oxford University and a B.A. in Business Administration from Université du Québec à Montréal.
Skills and Expertise:

Global business leadership and extensive financial and management expertise as former Senior Vice President and Chief Financial Officer of Google.

Financial expertise and significant audit and financial reporting knowledge.

Outside board experience as a director of a large, complex global public company.
Other Public Company Board Service: Lightspeed POS Inc., a provider of e-commerce and point of sale solutions (September 2018 – Present); Bombardier Inc., a manufacturer of airplanes and trains (October 2013 – November 2017)
DAVID ROSENBLATT


Chief Executive Officer of 1stdibs.com, Inc.


Director since 2010


Age 49

52

Committees:Compensation Committee (Chair) and Nominating and Corporate Governance Committee (Chair)

David Rosenblatthas served as a member of our board of directors since December 2010. Since November 2011, Mr. Rosenblatt has served as Chief Executive Officer of 1stdibs.com, Inc., an online luxury marketplace. From October 2008 to May 2009, Mr. Rosenblatt served as President of Global Display Advertising at Google Inc.Google. Mr. Rosenblatt joined Google in March 2008 in connection with Google’s acquisition of DoubleClick, Inc., a provider of digital marketing technology and services. Mr. Rosenblatt joined DoubleClick in 1997 as part of its initial management team and served in several executive positions during his tenure, including as Chief Executive Officer from July 2005 to March 2008 and President from 2000 to July 2005. Mr. Rosenblatt holds a B.A. in East Asian Studies from Yale University and an M.B.A. from Stanford University.

Skills and Expertise:


Global business leadership and extensive financial and management expertise as Chief Executive Officer of 1stdibs.com, Inc.

Offers us a unique perspective with respect to building and managing a global brand in rapidly-changing industries.

Outside board experience as a director of a large, complex global public company, as well as several private companies, which provides us with important perspectives in an evaluation of our practices and processes.

Other Public Company Board Service:IAC/ InterActiveCorp, a media and internet company (December 2008 – Present)


TWITTER, INC. / 2020 Proxy Statement
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EVAN WILLIAMSTABLE OF CONTENTS

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
ROBERT ZOELLICK
Co-Founder and Chief Executive OfficerFormer President of Medium and Chief Executive Officer of The Obvious Corporation

the World Bank Group
Director since 2007

2018
Age 45

66

Committees:None

Evan Williamsis one of our founders Audit Committee and Nominating and Corporate Governance Committee

Robert Zoellick has served as a member of our board of directors since July 2018. From May 2007. From October 20082017 to October 2010,April 2019, Mr. WilliamsZoellick served as our President and Chief Executive Officer, from July 2009 to March 2010, as our Chief Financial Officer and from February 2008 to October 2008, as our Chief Product Officer.the Chairman of the Board of Directors of AllianceBernstein Holding L.P., a global investment management firm (“AllianceBernstein”). Since April 2011,August 2013, Mr. Williams has served asCo-Founder and Chief Executive Officer of Medium, an online publishing platform, and since October 2006, as Chief Executive Officer of The Obvious Corporation, a technology systems innovator.

Skills and Expertise:

Global business leadership, operational experience, and experience developing technology asCo-Founder and Chief Executive Officer of Medium and Chief Executive Officer of The Obvious Corporation.
In-depth knowledge of the technology sector.
Extensive knowledge of our technologies and product offerings.
Mr. Williams is one of our largest stockholders, owning approximately 5.98% of the outstanding shares of our common stock, directly aligning his interests with those of all of our stockholders.

Other Public Company Board Service:None

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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Continuing Directors

DEBRA LEE

Chairperson and Chief Executive Officer of BET Networks

Director since 2016

Age 62

Committees:Nominating and Corporate Governance Committee (Chair)

Ms. LeeZoellick has served as a board member of our boardTemasek Holdings (Private) Ltd., a Singaporean corporation principally engaged in the business of directors sinceinvestment holding. Since May 2016. Since January 2006, Ms. Lee2017, he has served as Chairpersona Senior Counselor to the Brunswick Group, a global public affairs and Chief Executive Officercommunications firm. Since July 2012, he has also been a Senior Fellow at the Belfer Center for Science and International Affairs at Harvard University’s Kennedy School of BET Networks, a media and entertainment subsidiary of Viacom, Inc. that owns and operates BET Networks and several other ventures. Ms. Lee has held a number of executive positions with BET Networks since she joined in 1986 before becoming Chairperson and Chief Executive Officer in January 2006, including President and Chief Executive Officer from June 2005 to January 2006, President and Chief Operating Officer from 1995 to 2005 and alsoGovernment.

From October 2013 until September 2016, Mr. Zoellick served as ExecutiveChairman of the Board of International Advisors at the Goldman Sachs Group. From July 2007 until June 2012, he served as President of the World Bank Group. From 2006 to 2007, he served as Vice PresidentChairman, International and General Counsel,a managing director of Goldman Sachs. Mr. Zoellick served as the Deputy Secretary for the U.S. Department of State from 2005 until 2006 and Vice Presidentas the U.S. Trade Representative from 2001 to 2005. From 1985 to 1993, Mr. Zoellick held various posts in the U.S. government, including Counselor to the U.S. Secretary of the Treasury, Under Secretary of State, and General Counsel.

Ms. LeeDeputy Chief of Staff at the White House. Mr. Zoellick holds a B.A. from Brown University,Swarthmore College, a J.D. from the Harvard Law School and an M.P.P. from Harvard University’s Kennedy School of Government at Harvard University.

Government.

Skills and Expertise:


Finance and accounting experience as Chairman of the Board of Directors of AllianceBernstein, various positions at Goldman Sachs, and as President of the World Bank Group.

Government and public policy experience from several positions in the U.S. Government, as a Senior Fellow at Harvard University’s Kennedy School of Government, and as a Senior Counselor to the Brunswick Group.

Global business leadership and operational experience and experience developing technology as Chairperson and Chief Executive OfficerPresident of BET Networks.the World Bank Group.
Over 25 years of leadership experience running one of the world’s top media companies.
Offers us a unique perspective with respect to building and managing a global brand in rapidly-changing industries.

Outside board experience as a director of several large, complex global public companies, which provides us with important perspectives in an evaluation of our practices and processes.companies.

Other Public Company Board Service: Marriott International,AllianceBernstein (May 2017 – April 2019) and Laureate Education, Inc., a worldwide operator, franchisor, and licensornetwork of hotels and timeshare properties under numerous brand names (2004 – Present), WGL Holdings, Inc., an energy company (November 2000 – Present) and Revlon, Inc., a cosmetics, skin care, fragrance, and personal care company (January 2006 – June 2015)

JACK DORSEY

Co-Founder and Chief Executive Officer of Twitter, Inc. and Square, Inc.

Director since 2007

Age 40

Committees:None

Jack Dorseyis one of our founders and has served as our Chief Executive Officer since September 2015 and as a member of our board of directors since May 2007. Mr. Dorsey served as our interim Chief Executive Officer from July 2015 to September 2015 and as our President and Chief Executive Officer from May 2007 to October 2008. Mr. Dorsey served as the Chairperson of our board of directors from October 2008 to September 2015. Since February 2009, Mr. Dorsey has served asCo-Founder and Chief Executive Officer of Square, Inc., a provider of payment processing services.

Skills and Expertise:

Global business leadership, operational experience, and experience developing technology asco-founder and Chief Executive Officer of Twitter and Square, Inc.
In-depth knowledge of the technology sector and experience in developing transformative business models.
Unmatched familiarity with and knowledge of our technologies and product offerings.
Offers us a unique perspective with respect to building and managing a global brand in rapidly-changing industries.
Outside board experience as a director of a large, complex global public company.

Other Public Company Board Service: The Walt Disney Company, a multinational media and entertainment companyfor-profit higher institutions (December 2013 – Present) and Square, Inc., a payments processing services company (February 2009 – Present)

December 2017)

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Continuing Directors


HUGH JOHNSTON

Vice Chairman and Chief Financial Officer of PepsiCo, Inc.

Director since 2016

Age 55

Committees:Audit Committee (Chair)

Hugh Johnstonhas served as a member of our board of directors since April 2016. Mr. Johnston has been Vice Chairman and Chief Financial Officer of PepsiCo, Inc., a global food and beverage company, since July 2015 and March 2010, respectively. Mr. Johnston served as Executive Vice President at PepsiCo from March 2010 to July 2015. He joined PepsiCo in 1987 and has held a number of increasing leadership roles, including Executive Vice President, Global Operations from 2009 to 2010 and President, Pepsi-Cola North America Beverages from 2007 to 2009. Mr. Johnston left PepsiCo, Inc. from August 1999 through March 2002 to pursue a general management role as Vice President, Retail at Merck Medco, leading the company’s retail pharmacy card business. Mr. Johnston served on the board of directors of AOL Inc., a global media technology company, from September 2012 to June 2015. Mr. Johnston holds a B.S. from Syracuse University and an M.B.A. from the University of Chicago.

Skills and Expertise:

Global business leadership and extensive financial and management expertise as Vice Chairman and Chief Financial Officer of PepsiCo, Inc.
Financial expertise and significant audit and financial reporting knowledge.
Outside board experience as a director of AOL Inc.

Other Public Company Board Service: AOL, Inc., a multinational mass media company (September 2012 – June 2015)

Director Independence

Our common stock is listed on the NYSE. Under the listing standards of the NYSE, independent directors must comprise a majority of a listed company’s board of directors. In addition, the listing standards of the NYSE require that, subject to specified exceptions, each member of a listed company’s audit, compensation, and nominating and corporate governance committees be independent. Under the listing standards of the NYSE, a director will only qualify as an “independent director” if, in the opinion of that listed company’s board of directors, that director has no material relationship with the listed company (either directly or as a partner, stockholder or officer of an organization that has a relationship with the company) and such director does not have specified relationships with the company.

In addition, audit committee members must satisfy the additional independence criteria set forth in Rule10A-3 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and the listing standards of the NYSE. Compensation committee members must also satisfy the additional independence criteria set forth in Rule10C-1 under the Exchange Act and the listing standards of the NYSE.

Our board of directors has undertaken a review of the independence of our directors. Based on information provided by each director concerning his or her background, employment and affiliations, our board of directors has determined that Mses.Ms. Lane Fox Lee and Scardino,Dr. Okonjo-Iweala, and Messrs. Fenton, Johnston,Cohn, Durban, Pichette, Rosenblatt, Taylor and Williams, do not have a material relationship with the company (either directly or as a partner, stockholder or officer of an organization that has a relationship with the company) and that each of these directors isZoellick are “independent” as that term is defined under the listing standards of the NYSE. As discussed below, all members of our audit and compensation committees also satisfy the heightened independence standards applicable to those committees. In the case of Messrs. CherninMr. Williams and Currie,Ms. Lee, former members of our board of directors who served as directors in 2016, such former directors2019, Mr. Williams, one of our co-founders, had no material relationship with the companybeen independent since 2015, and wereMs. Lee was independent during the time theyshe served on our board of directors. In making these determinations, our board of directors considered the current and prior relationships that eachnon-employee director has with our company and all other facts and circumstances our board of directors deemed relevant in determining their independence, including in assessing the materiality of a director’s relationship with the company, considering the issue from the standpoint of the organizations with which the director has an affiliation, and the transactions involving them described in the section titled “Related Person Transactions.”

Agreements with Silver Lake and Elliott Management

On March 9, 2020, we entered into separate agreements (collectively, the “Agreements”) with funds affiliated with Silver Lake (collectively, “Silver Lake”) and Elliott Management Corporation (collectively, “Elliott”). The Agreements include provisions regarding various matters agreed amongst the parties thereto including, but not limited to, the appointment of directors, procedures for determining replacements for the newly appointed directors, voting commitments, “standstills” restricting certain conduct and activities during the periods specified in each Agreement, non-disparagement, restrictions on comments or influence regarding any Twitter policies or rules, or policy or rule enforcement decisions, and other items that are addressed separately in each Agreement. A description of the Agreements and copies thereof are included in a Form 8-K filed with the SEC on March 9, 2020.
Pursuant to the Agreements, Egon Durban was appointed to our board of directors on March 12, 2020 and Jesse Cohn was appointed to our board of directors on April 7, 2020. As previously disclosed, our board of directors is also engaged in a process of identifying a new independent director, focusing on candidates who reflect the diversity of the Twitter service, who also possess deep technology and AI expertise.
Management Structure Committee
In March 2020, in connection with the Agreements, our board of directors formed an independent, five-person committee, the management structure committee, that will build on the board of directors’ regular evaluation of our leadership structure. Messrs. Cohn, Durban, and Pichette serve as the members of the management structure committee, with Mr. Pichette serving as Chairperson. Pursuant to the Agreements, two additional independent directors will be added to the management structure committee. The management structure committee will also, among other things, evaluate the Chief Executive Officer succession plan with our Chief Executive Officer and make recommendations with respect to the Company’s staggered board. The management structure committee is expected to report on its evaluation to the full board of directors any considerations or recommended changes and will conclude its work and share the results publicly before the end of the year.

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Board Leadership Structure and Role of Our Lead Independent Director


Board Leadership Structure and Role of Our Lead Independent Director

We believe that the structure of our board of directors and its committees provides strong overall management of our company.

Separate Executive Chairman and Chief Executive Officer Roles. We have maintained separate Executive Chairman of the board of directors and Chief Executive Officer roles since October 2015, and we2015. We treat thosethese positions as separate, and distinct, with the distinct responsibilities asof each role detailed in the examples below.

RESPONSIBILITIES OF EXECUTIVE CHAIRMAN

RESPONSIBILITIES OF


CHIEF EXECUTIVE OFFICER

 Provide guidance, advice and mentorship to the Chief
Executive Officer and other executive officers.


 Involvement in key corporate matters, such as recruiting, major transactions, and broader business, customer and
government relationships.


 Monitor the content, quality and timeliness of information
sent to our board of directors.


 Preside over, set agenda for and chair board meetings.


 Coordinate with chairs of board of directors committees.


 Assist the nominating and corporate governance committee with (i) the board of director’s annual evaluation and self-assessment and (ii) board of directors composition and evolution planning, including review of committee memberships.

 Develop, set and drive the strategic direction, imperatives
and priorities of our company.


 Oversee the general management and operation of our
company.


 Oversee the attainment of our strategic, operational and
financial goals and strategic and operational planning.


 Responsible for the guidance, development and oversight
of senior management.


 Chief spokesperson to our employees, users,people on Twitter, partners and stockholders.

Lead Independent Director. Each of the directors, other than Messrs. Dorsey and Kordestani, are independent. The board of directors believes that the independent directors provide effective oversight of management. In addition, our independent directors have appointed Ms. ScardinoMr. Pichette as our Lead Independent Director, a position shehe has held since May 2016 (replacing Mr. Currie,December 31, 2018. The responsibilities of our former Lead Independent Director). As Lead Independent Director Ms. Scardino’s responsibilities include:are detailed below.

RESPONSIBILITIES OF LEAD INDEPENDENT DIRECTOR

 Preside over meetings of our independent directors.


 Approve information to be sent to our board of directors if requested to do so by our board of directors.


 Advise the Executive Chairman as to the quality, quantity, and timeliness of the flow of information from management that is
necessary for the independent directors to perform their duties effectively and responsibly.


 Approve proposed meeting agendas and schedules.


 Call meetings of our board of directors or independent directors.


 Act as the principal liaison between the independent directors and the Executive Chairman on sensitive issues.


 Additional duties as our board of directors may otherwise determine and delegate to assist the board of directors in the fulfillment of its responsibilities.

We believe this structure of a separate Executive Chairman of our board of directors and Chief Executive Officer, combined with a Lead Independent Director, enables each person to focus on different aspects of company leadership and reinforces the independence of our board of directors as a whole andwhole. We believe this structure also results in an effective balancing of responsibilities, experience and independent perspective that meets the current business strategy and corporate governance needs and oversight responsibilities of our board of directors.

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Board Meetings and Committees

Board Meetings and Committees

We have an active and engaged board of directors that is committed to fulfilling its fiduciary duty to act in good faith in the best interests of our company and all of our stockholders. During our fiscal year ended December 31, 2016,2019, our board of directors held 13five meetings (including regularly scheduled and special meetings) and acted by written/electronic consent 7six times, and each director attended at least 75% of the aggregate of (i) the total number of meetings of our board of directors
held during the period for which he or she has been a director and (ii) the total number of meetings held by all committees of our board of directors on which he or she served during the periods that he or she served.

Although we do not have a formal policy regarding attendance by members of our board of directors at annual meetings of stockholders, we encourage, but do not require, our directors to attend. SixFour directors attended our 20162019 annual meeting of stockholders.
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Our board of directors has established an audit committee, a compensation committee and a nominating and corporate governance committee. The composition and responsibilities of each of the committees of our board of directors is described below. Members will serve on these committees until their resignation or until as otherwise determined by our board of directors.

AUDIT COMMITTEE

Our audit committee consists of Messrs. FentonPichette and Johnston and Mses.Zoellick, Ms. Lane Fox and Scardino,Dr. Okonjo-Iweala, with Mr. JohnstonPichette serving as Chairperson. Mr. Currie, the former Chairperson of our audit committee did not stand for re-election at the 2016 annual meeting of stockholders andZoellick was replaced by Mr. Johnston as the Chairperson ofappointed to the audit committee on such date.effective January 1, 2020. Each of our audit committee members meets the requirements for independence for audit committee members under the listing standards of the NYSE and SEC rules and regulations, and the financial literacy requirements of the listing standards of the NYSE. In addition, our board of directors has determined that Mr. JohnstonPichette is and Mr. Currie was, an audit committee financial expert within the meaning of Item 407(d) of RegulationS-K under the Securities Act of 1933, as amended.amended (“Securities Act”). Among other responsibilities, our audit committee:


selects a qualified firm to serve as the independent registered public accounting firm to audit our financial statements;

helps to ensure the independence and performance of the independent registered public accounting firm;

discusses the scope and results of the audit with the independent registered public accounting firm, and reviews, with management and the independent registered public accounting firm, our interim and year-end operating results;

establishes and oversees procedures for employees to submit concerns anonymously about questionable accounting or audit matters;

reviews our policies on risk assessment and risk management;

reviews related person transactions; and

approves or, as required, pre-approves, all audit and all permissible non-audit services, other than de minimis non-audit services, to be performed by the independent registered public accounting firm.
selects a qualified firm to serve as the independent registered public accounting firm to audit our financial statements;
helps to ensure the independence and performance of the independent registered public accounting firm;

discusses the scope and results of the audit with the independent registered public accounting firm, and reviews, with management and the independent registered public accounting firm, our interim and year- end operating results;

develops procedures for employees to submit concerns anonymously about questionable accounting or audit matters;

reviews our policies on risk assessment and risk management;

reviews related person transactions; and

approves or, as required,pre-approves, all audit and all permissiblenon-audit services, other than de minimisnon- audit services, to be performed by the independent registered public accounting firm.

Our audit committee operates under a written charter that satisfies the applicable rules and regulations of the SEC and the listing standards of the NYSE. A copy of the charter of our audit committee is available on our website at http:https://investor.twitterinc.com. During fiscal 2016,2019, our audit committee held 7 meetings.

five meetings and acted by written/electronic consent three times.

COMPENSATION COMMITTEE

Our compensation committee consists of Messrs. Fenton, Rosenblatt, Pichette and Taylor, and Ms. Scardino, with Mr. FentonRosenblatt serving as Chairperson. Mr. Rosenblatt will become Chairperson immediately following the Annual Meeting, replacing Mr. Fenton. Each of our compensation committee members meets the requirements for independence for compensation committee members under the listing standards of the NYSE and SEC rules and regulations. Each member of our compensation committee is also anon-employee director under Rule16b-3 promulgated under the Exchange Act, and an outside director under Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”). Act.
Among other responsibilities, our compensation committee:

reviews, approves and determines, or makes recommendations to our board of directors regarding, the compensation of our executive officers;

administers our equity compensation plans;

reviews and approves and makes recommendations to our board of directors regarding incentive compensation and equity compensation plans; and

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Board Meetings and Committees

establishes and reviews general policies relating to compensation and benefits of our employees.

Our compensation committee operates under a written charter that satisfies the applicable rules and regulations of the SEC and the listing standards of the NYSE. A copy of the charter of our compensation committee is available on our website at http:https://investor.twitterinc.com. During fiscal 2016,2019, our compensation committee held 8five meetings and acted by written/electronic consent 11six times.

NOMINATING AND CORPORATE GOVERNANCE COMMITTEE

Our nominating and corporate governance committee consists of Mses.Messrs. Rosenblatt and Zoellick and Ms. Lane Fox, and Lee andwith Mr. Rosenblatt with Ms. Lee serving as Chairperson. Mr. Chernin,Zoellick was appointed to the former Chairperson of our nominating and corporate governance committee did not stand forre-election at the 2016 annual meeting of stockholders and was replaced byeffective September 12, 2019 replacing Ms. Lee as the Chairperson of the nominating and corporate governance on such date.who resigned therefrom effective August 31, 2019. Each of our nominating and corporate governance committee members meets the requirements for independence under the listing standards of the NYSE and SEC rules and regulations.

rules.

Among other responsibilities, our nominating and corporate governance committee:

identifies, evaluates and selects, or makes recommendations to our board of directors regarding, nominees for election to our board of directors and its committees;

conducts periodic reviews of the company’s succession planning process for the company’s executive management team, reporting its findings and recommendations to the board of directors, and assists the board of directors in evaluating potential successors to the company’s executive management team;

evaluates the performance of our board of directors and of individual directors;

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considers and makes recommendations to our board of directors regarding the composition of our board of directors and its committees;

reviews developments in corporate governance practices;

evaluates our initiatives in sustainability, corporate responsibility and charitable contributions;
evaluates the adequacy of our corporate governance practices and reporting; and

develops and makes recommendations to our board of directors regarding corporate governance guidelines and matters.

Our nominating and corporate governance committee operates under a written charter that satisfies the applicable listing standards of the NYSE. A copy of the charter of our nominating and corporate governance committee is available on our website at http:https://investor.twitterinc.com. During fiscal 2016,2019, our nominating and corporate governance committee held 1 meeting and acted by written/electronic consent 3 times.

three meetings.

MAJORITY VOTING WITH DIRECTOR RESIGNATION POLICY

Our Bylaws provide for majority voting and our Corporate Governance Guidelines set forth the related director resignation policy for our director nominees. Our Bylaws state that to be elected in an uncontested election, a nominee must receive a majority of the votes cast with respect to such nominee (e.g.(i.e., the number of shares voted “For” a nominee must exceed the number of shares voted “Against” for that nominee). Under our Corporate Governance Guidelines, each nominee submits, in advance of their nomination, an irrevocable resignation that will become effective if (i) the nominee fails to receive the required vote at the Annual Meeting and (ii) the board of directors accepts the resignation. The nominating and corporate governance committee promptly considers whether to accept the resignation of any nominee who fails to receive the required number of votes for election and submits such recommendation for consideration by the board of directors. In deciding whether to accept or reject the resignation, the nominating and corporate governance committee and the board of directors will consider any factors they deem relevant. Any nominee who tenders his or her resignation pursuant to our Corporate Governance Guidelines may not participate in the nominating and corporate governance committee recommendation or board of directors action regarding whether to accept the resignation offer.

Through this policy, the board of directors seeks to be accountable to all stockholders and respects the rights of stockholders to express their views through their votes for nominees. However, the board of directors also deems it important to preserve sufficient flexibility to make sound evaluations based on the relevant circumstances in the event a nominee fails to receive a majority of the votes cast with respect to such nominee. For example, the board of directors may wish to assess whether the sudden resignation of one or more directors would materially impair the effective
functioning of the board of directors. The board of directors’ policy is intended to allow the board of directors to react to situations that could arise if the resignation of multiple

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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Board Meetings and Committees

directors would prevent a key committee from achieving a quorum or if a resignation would otherwise impair the functioning of the committee. The policy also would allow the board of directors to assess whether a director was targeted for reasons unrelated to his or her performance as a director at the company. The policy requires that our nominating and corporate governance committee and our board of directors act promptly to consider a director nominee’s resignation.

Full details of our majority voting with director resignation policy for nominees are set forth in our Bylaws and our Corporate Governance Guidelines, available at http:https://investor.twitterinc.com.

Notwithstanding the foregoing, if the number of nominees exceeds the number of directors to be elected at the end of the applicable notice period set forth in Section 2.4 of Article II of our Bylaws (e.g., a contested election) the majority voting with director resignation policy shall not apply and instead nominees shall be elected by a plurality vote of the shares of our common stock present in personvirtually or by proxy at an annual meeting and entitled to vote thereon. A plurality vote means that the nominees who receive the highest number of votes cast “For” are elected as directors. In such an election you may vote “For” or “Withhold” on each of the nominees for election as a director. Abstentions would have no effect on the outcome of this type of election. Brokernon-votes would have no effect on the outcome of this type of election.

BOARD AND COMMITTEE PERFORMANCE EVALUATIONS

Our board of directors and each of its committees conduct annual self-evaluations to determine whether they are functioning effectively and whether any changes are necessary to improve their performance. The nominating and corporate governance committee is responsible for establishing the evaluation criteria and implementing the process for the evaluation. Every year with the assistance of our outside counsel, we conduct interviews of each director to obtain his or her assessment of the effectiveness of the board of directors and the committees, individual director performance and board of directorsdirectors’ dynamics. The Executive Chairman and our General CounselChief Legal Officer then report the results of these interviews at meetings of the nominating and corporate governance committee and our board of directors, where the results are discussed. In addition, the chair of each committee guides an annual committee self-evaluation discussion among the committee members. The results of the committee self-evaluations are also reported to our board of directors for review and discussion.

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Compensation Committee Interlocks and Insider Participation

None of the members of our compensation committee during the last fiscal year is or has been an officer or employee of our company.company or had any relationship requiring disclosure under Item 404 of Regulation S-K, under the Securities Act. None of our executive officers currently serves, or in the past fiscal year has served, as a member of the board of directors or compensation committee (or other board committee performing equivalent functions) of any entity that has one or more of its executive officers serving on our compensation committee. None of our executive officers currently serves, or in the past fiscal year has served, as a member of the compensation committee (or other board committee performing equivalent functions) of any entity that has one or more of its executive officers serving on our board of directors or compensation committee.

directors.

Stockholder Recommendations and Nominations to the Board of Directors

Our nominating and corporate governance committee will consider candidates for director recommended by stockholders holding at least one percent (1%) of the fully diluted capitalization of the company continuously for at least twelve (12) months prior to the date of the submission of the recommendation, so long as such recommendations comply with our amended and restated certificate of incorporation, Bylaws and applicable laws, rules and regulations, including those promulgated by the SEC. Our nominating and corporate governance committee will evaluate such recommendations in accordance with its charter, our Bylaws, our policies and procedures for director candidates,nominees, as well as the regular director nominee criteria described above. This process is designed to ensure that our board of directors includes members with diverse backgrounds, skills and experience, including appropriate financial and other expertise relevant to our business.
Eligible stockholders wishing to recommend a candidate for nomination should contact our General Counsel or our Legal Department in writing at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, California 94103. Such recommendations must include information about the candidate, a statement of support by the recommending stockholder, evidence of the recommending stockholder’s ownership of our common stock and a signed letter from the candidate confirming willingness to serve on our board of directors. Our nominating and corporate governance committee has discretion to decide which individuals to recommend for nomination as directors.

Under our Bylaws, stockholders may also nominate persons for our board of directors. Any nomination must comply with the requirements set forth in our Bylaws and should be sent in writing to our General Counsel or our Legal DepartmentSecretary at Twitter, Inc., 1355 Market Street,
Suite 900, San Francisco,

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Stockholder Recommendations and Nominations to the Board of Directors

California 94103. To be timely for our 20182021 annual meeting of stockholders, our General Counsel or Legal DepartmentSecretary must receive the nomination no earlier than January 22, 201830, 2021 and no later than February 21, 2018.

March 1, 2021.

Communications with the Board of Directors

Interested parties wishing to communicate with our board of directors or with an individual member or members of our board of directors may do so by writing to our board of directors or to the particular member or members of our board of directors, as applicable, and mailing the correspondence to our General Counsel at Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, California 94103.

Each communication should set forth (i) the name and address of the stockholder, as it appears in our records, and if the shares of our common stock are held by a nominee, the name and address of the beneficial owner of such shares, and (ii) the number of shares of our common stock that are owned of record by the record holder and beneficially by the beneficial owner.

Our General Counsel, in consultation with appropriate members of our board of directors as necessary, will review all incoming communications and, if appropriate, such communications will be forwarded to the appropriate member or members of our board of directors, or if none is specified, to the Executive Chairman of our board of directors.


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Corporate Governance Overview

We are committed to good corporate governance, which promotes the long-term interests of our stockholders and strengthens our board of directors and management accountability and helps build public trust in Twitter.
We provide a Governance Resources page on our Investor Relations website (available at: https://investor.twitterinc.com /corporate-governance/governance-resources), which includes information regarding our commitment to corporate responsibility and sustainability. We also publish our Twitter Transparency Report on a biannual basis (available at: https://transparency.twitter.com), which includes detailed information and highlights trends regarding topics including Twitter Rules enforcement, platform manipulation, and legal requests. In 2019, we also launched our Twitter Privacy Center (available at: https://privacy.twitter.com) to provide more clarity around what we are doing to protect the information people share with us.
We regularly monitor developments in the area of corporate governance and review our processes and procedures in light of such developments. As part of those efforts, we review federal laws affecting corporate governance, as well as rules adopted by the SEC and the NYSE.NYSE and we consider industry best practices for corporate governance. We believe that we have in place corporate governance procedures and practices that are designed to enhance our stockholders’ interests.

Corporate Governance Strengths

We are committed to good corporate governance, which promotes the long-term interests of our stockholders and strengthens our board of directors and management accountability and helps build public trust in Twitter. Highlights of our corporate governance practices include the following:

Corporate Governance Strengths
Over 75%
Highlights of our corporate governance practices include the following:
80% of directors are independent
Separate CEO and Executive Chairman
Lead independent directorIndependent Director
Enacted our majority
Majority voting with director resignation policy for election of directors as
Compensation recovery (clawback) policy for cash-based incentive or performance-based equity compensation in the event of a result of our stockholder outreach requestsfinancial restatement
Commitment to
Thoughtful board of directors refreshment process
100% independent committee members
Succession planning process
Strict anti-hedging, anti-short sale and anti-pledging policies
Robust Code of Business Conduct and Ethics and Corporate Governance Guidelines
Director participation in orientation and continuing education
Annual board of director and committee self-evaluations
Robust
Expansive stockholder outreach program
Periodic reviews of committee charters, Code of Business Conduct and Ethics and Corporate Governance Guidelines
Robust director nominee selection process
Risk oversight by full board and committees
Annual Say-on-Pay vote
Performance-based equity incentives

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Roll-out of performance-based equity incentives


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TWITTER, INC. / 2017 Proxy Statement    19


BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Corporate Governance Overview


STOCKHOLDER OUTREACH


We believe that effective corporate governance should include regular, constructive conversations with our stockholders. During the past fiscal year, certainCertain members of our board and members of our executive team have continued to engageengaged with stockholders directly.directly throughout the year. Our board has also directed our management team to seek and encourage feedback from stockholders about our corporate governance practices by conducting additional stockholder outreach and engagement throughout the year. As a result,During the past fiscal year, our management team reached out to our top institutional investors collectively holding approximately 23%42% of our shares outstanding and met with institutional investors holding approximately 18%28% of our shares outstanding to discuss our corporate governance and executive compensation programs and to answer questions and elicit feedback. These engagement efforts with our stockholders allowed us to better understand our stockholders’ priorities and perspectives, and provided us with useful input concerning our compensation and corporate governance practices. This effort generated important feedback for our compensation committeepractices, including health and the board of directors,safety, risk management and was taken into account when making decisions regarding compensation changes for our Named Executive Officers’ compensation. It also influenced actions by our board of directors on other corporate governance matters. A summary of the feedback received and the actions taken is set forth below:

WHAT WE HEARD

WHAT WE DID

   Increase portion of performance-based compensation

We continued to phase in PRSUs for our executive team, including certain of our Named Executive Officers, as more fully described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Executive Summary—Our Investor Outreach Program and Resulting Compensation Changes”

   Board refreshment and diversity

Appointed four new highly qualified directors to the board of directors during 2016

Doubled the number of diverse directors from 2 in 2015 to 4 in 2016 after these appointments

   Implement majority voting requirement

Amended our Bylaws and Corporate Governance Guidelines to implement majority voting with a director resignation policy for the Annual Meeting

   Improve disclosures within the proxy

Provided additional clarity and transparency within the proxy on compensation matters and our corporate governance practices, including:

  Thephase in of PRSUs;

  Theseparate roles of our Executive Chairman, Chief Executive Officer and Lead Independent Director;

  Managementsuccession planning;

  Theexperience of our directors and our corporate strengths and policies; and

  Ourstockholder engagement process.

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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Corporate Governance Overview

human capital management.

While we do not expect that we will always be able to address all of our stockholders’ feedback, we seek to optimize our corporate governance by continually refining our relevant policies, procedures and practices to align the needs of the company with evolving regulations and best practices, issues raised by our stockholders, and otherwise as circumstances warrant. We believe that our actions advanced our compensation practices and governance in a manner responsive to the input we received from our stockholders and in a manner appropriate for our company. We will continue to review our compensation and governance practices and engage in significant dialogue with our stockholders going forward.

TWITTER, INC. / 2020 Proxy Statement
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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
Corporate Governance Guidelines and Code of Business Conduct and Ethics

Our board of directors has adopted our Corporate Governance Guidelines in October 2013 (as most recently amendedthat address items such as:
director qualifications;
director independence;
director responsibilities;
executive sessions and approved by our leadership roles;
conflicts of interest;
board of directors in March 2017) that addresses items such as:

  director qualifications;

  director independence;

  director responsibilities;

  executive sessions and leadership roles;

  conflicts of interest;

  board of directors committees;

  director access to management and advisors;

  director compensation;

  director orientation and continuing education;

  leadership development and succession planning;

  CEO evaluation;

  stockholder communications with the board of directors; and

  performance evaluation of the board of directors and its committees.

committees;

director access to management and advisors;
director compensation;
director orientation training and continuing education;
leadership development and succession planning;
CEO evaluation;
stockholder communications with the board of directors; and
performance evaluation of the board of directors and its committees.
In addition, our board of directors has adopted our Code of Business Conduct and Ethics in October 2013 (as most recently amended and approved by our board of directors in October 2016) which applies to all of our employees, officers and directors, including our Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, and other executive and senior financial officers, that addresses items such as:

  our core values;

  corporate opportunities;

  fair dealing;

  compliance with laws and policies;

  protection and use of assets and intellectual property;

  public communications and financial reporting;

  confidentiality;

  financial integrity and responsibility;

  reporting violations of law and policies;

  accountability; and

  no retaliation.

our core values;

corporate opportunities;
fair dealing;
compliance with laws and policies;
confidentiality;
financial integrity and responsibility;
protection and use of assets and intellectual property;
public communications and financial reporting;
reporting violations of law and policies;
accountability; and
no retaliation.
The full text of our Corporate Governance Guidelines and our Code of Business Conduct and Ethics is posted on the Corporate Governance portion of our website at http:https://investor.twitterinc.com/.investor.twitterinc.com. We will post any amendments to our Corporate Governance Guidelines, Code of Business Conduct and Ethics and any waivers of our Code of Business Conduct and Ethics for directors and executive officers on the same website.

Risk Management

Risk is inherent with every business, and we face a number of risks, including strategic, financial, business and operational, legal and compliance, and reputational. We have designed and implemented processes to manage such risks. Management is responsible for theday-to-day management of risks the company faces, while our board of directors, as a whole and assisted by its committees, has responsibility for the oversight of risk management. In its risk oversight role, our board of directors has the responsibility to satisfy itself that the risk management processes designed and implemented by management are appropriate and functioning as designed.

Our board of directors believes that open communication between management and our board of directors is essential for effective risk management and oversight. Our board of directors meets with our Chief Executive Officer and other members of the senior management team at quarterly meetings of our board of directors, where, among other topics, they discuss strategy and risks facing the company, as well at such other times as they deemed appropriate.

Oversight of human capital management is an important role of our board of directors. Management updates our board of directors at least annually on our human capital management initiatives and progress. We publish a quarterly Inclusion and Diversity Report (available at: https://blog.twitter.com/en_us/topics/company/2020/Inclusion
-and-Diversity-Report-March-2020.html) through which we communicate how we foster important conversations on our service, create programs that build a culture of inclusion, and partner with organizations that are focused on building more diverse workplaces across the broader tech industry. In addition, cybersecurity is a critical part of risk management at Twitter. Management regularly engages with our full board of directors and our audit committee on Twitter’s information security program and its related priorities and controls.

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TABLE OF CONTENTS

BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Risk Management


While our board of directors is ultimately responsible for risk oversight, our board committees assist our board of directors in fulfilling its oversight responsibilities in certain areas of risk, as summarized below. In addition, our full board of directors reviews strategic and operational risk in the context of reports from the management team, receives reports on all significant committee activities at each regular meeting, and evaluates the risks inherent in significant transactions.

BOARD/COMMITTEE

BOARD/COMMITTEE

PRIMARY AREAS OF RISK OVERSIGHT

Full Board of Directors

Strategic, financial, business and operational, legal and compliance, and reputational risks and exposures associated with our business strategy, cyber security,cybersecurity, privacy, safety of people on Twitter, product innovation and product road map, policy matters, significant litigation and regulatory exposures, significant transactions and other current matters that may present material risk to our financial performance, operations, infrastructure, plans, prospects or reputation, acquisitions and divestitures.

Audit Committee

Risks and exposures associated with financial matters, particularly financial reporting, disclosure controls and procedures, legal and regulatory compliance, financial risk exposures, cybersecurity, cyber risk, liquidity risk, tax, accounting, disclosure, internal control over financial reporting, investment guidelines and credit matters, our programs and policies relating to legal compliance and strategy, and our operational infrastructure, particularly reliability, business continuity and capacity.



Discussions with management and the independent auditor, guidelines and policies with respect to risk assessment and risk management.



Receives regular reports from management on key cybersecurity, cyber risks and related issues, including secure processing, storage, and transmission of personal and confidential information, such as the personally identifiable information of people on Twitter.

Compensation Committee

Risks and exposures associated with leadership assessment, executive compensation programs and arrangements, including overall incentive and equity plans.

Nominating and Corporate Governance Committee

Risks and exposures associated with board organization, membership and structure, succession planning, corporate governance and overall board effectiveness.

Management Succession Planning

Our board of directors believes that the directors and the Chief Executive Officer should collaborate on succession planning and that the entire board should be involved in the critical aspects of the succession planning process, including establishing selection criteria that reflect our business strategies, identifying and evaluating potential internal candidates, reviewing the company’s leadership pipeline and talent strategies, and making management succession decisions. Management succession is discussed by the directorsat least annually in board of directors meetings and in executive sessions of the board of directors.

The nominating and corporate governance committee has the primary responsibility to develop succession plans for the company’s management team, which it then presents and makes

recommendations on to the full board of directors. Our board of directors’ and our nominating and corporate governance committee’s involvement in our annual succession planning process is outlined in our Corporate Governance Guidelines and the charter of our nominating and corporate governance committee available at http:https://investor.twitterinc.com.

Directors become familiar with potential successors for management positions through various means, including the comprehensive annual talent review further described below, board dinners, and presentations and informal meetings.


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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Management Succession Planning


KEY OFFICER SUCCESSION PLANNING

In light of the critical importance of executive leadership to our success, we have a succession planning process. This process is focused on key leaders, including our Chief Executive Officer. Periodically, the full board of directors reviews these succession plans and any findings and recommendations as to succession in the event of each key officer’s termination of employment for any reason (including death or disability).

CEO SUCCESSION PLANNING

Our Chief Executive Officer provides an annual review to the board of directors assessing our key officers and their potential.officers. This review includes a discussion about development plans for the company’s key officers to help prepare them for future succession, contingency plans and our Chief Executive Officer’s recommendation as to his successor.

In 2020, our management structure committee will also evaluate the Chief Executive Officer succession plan with our Chief Executive Officer as part of the committee’s duties.

Director Compensation

In December 2013, our board of directors, upon the recommendation of our compensation committee, adopted our Outside Director Compensation Policy for the compensation of ournon-employee directors.
The Outside Director Compensation Policy was developed in consultation with Compensia, Inc., an independent compensation consulting firm (“Compensia”). Compensia provided recommendations and competitive non-employee director compensation data and analyses. Our compensation committee considered and discussed these recommendations and data, and considered the specific duties and committee responsibilities of particular directors. Ournon- employee compensation committee recommended and our board of directors adopted Compensia’s recommendations when it approved our non-employee director compensation program, which we believe provides our non-employee directors with reasonable and appropriate compensation that is commensurate with the services they provide and competitive with compensation paid by our peers to their non-employee directors.
The compensation committee periodically reviews the type and form of compensation paid to our non-employee directors, which includes a market assessment and analysis by Compensia. As part of this analysis, Compensia reviews non-employee director compensation trends and data from companies comprising the same executive compensation peer group used by the compensation committee in connection with its review of executive compensation.
Our non-employee directors receive compensation in the form of equity grantedcompensation under the terms of our 2013 Equity Incentive Plan (the “2013 Plan”) and cash, as described below.

The 2013 Plan contains maximum limits on the size of the equity awards that can be granted to each of our non-employee directors in any fiscal year, but those maximum limits do not reflect the intended size

of any potential grants or a commitment to make any equity award grants to our non-employee directors in the future. These maximum limits under our 2013 Plan provide that no non-employee director may be granted, in any fiscal year, (i) cash-settled awards having a grant date fair value greater than $4,000,000, but that in the fiscal year that a non-employee director first joins our board of directors, he or she may be granted a cash-settled award with a grant date fair value of up to $8,000,000; and (ii) stock-settled awards having a grant date fair value greater than $4,000,000, but that in the fiscal year that an outside director first joins our board of directors, he or she may be granted stock-settled awards having a grant date fair value of up to $8,000,000. The grant date fair values are determined according to generally accepted accounting principles.
Directors may be reimbursed for their reasonable expenses for attending board and committee meetings. Directors who are also our employees receive no compensation for their service as directors.

During 2016,2019, only Mr. Dorsey and Mr. Kordestani were employees.employees and, accordingly, did not receive compensation under the Outside Director Compensation Policy. See the section titled “Executive Compensation” for additional information about theirMr. Dorsey’s compensation.

Mr. Kordestani was not a named executive officer in 2019.

EQUITY COMPENSATION

On the date of each annual meeting of stockholders, each of ournon-employee directors is granted restricted stock units (“RSUs”) having a grant date fair value approximately equal to $225,000, computed in accordance with Financial Accounting

Standards Board (“FASB”), Accounting Standards Codification (“ASC”), Topic 718. The shares of our common stock underlying the RSUs vest in quarterly installments beginning on the first quarter following the date of grant (on the same day of the month as the date of grant) but will vest in full on the date of the next annual meeting of stockholders if not fully vested on such date, subject to continued service through each vesting date.

To Directors who are appointed mid-year receive a pro-rated RSU grant based on the number of months between their appointment date and the date of our next annual meeting of stockholders.

As of the date of this proxy statement, allnon-employee directors who heldhold unvested equity awards would have beenbe subject to accelerated vesting if their services had beenwere to be terminated in connection with a change of control.
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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE
CASH COMPENSATION

Each of ournon-employee directors receives a quarterly cash fee of $12,500 in cash for serving on our board of directors. In addition, members of the three standing committees of our board of directors are entitled to the following quarterly cash fees:

BOARD COMMITTEE

 

   

 

CHAIRPERSON

FEE

 

   

 

MEMBER

FEE

 

 

   Audit Committee

 

   

 

$7,500

 

   

 

$2,500

 

 

   Compensation Committee

 

   

 

$5,000

 

   

 

$2,500

 

 

   Nominating and Corporate

   Governance Committee

 

   $3,750

 

   $2,500

 

BOARD COMMITTEE
CHAIRPERSON
FEE
MEMBER
FEE
Audit Committee
$7,500
$2,500
Compensation Committee
$5,000
$2,500
Nominating and Corporate Governance Committee
$3,750
$2,500
Ournon-employee directors may elect to receive any cash fees that they would otherwise be entitled to receive under our Outside Director Compensation Policy in the form of additional RSUs. Such election must be made no later than two weeks prior to the date of the annual meeting of stockholders on which the annual grant of RSUs described above will be made and the value of the RSUs granted at such annual meeting of stockholders will be increased by the amount of fees that would have otherwise been paid in cash.

Our 2013 Plan contains maximum limits on the size of the equity awards that can be granted In 2019, Mr. Taylor elected to each of ournon- employee directors in any fiscal year, but those maximum limits do not reflect the intended size of any potential grants or a commitment to make any equity award grants to ournon-employee directorsreceive all cash fees in the future.

form of RSUs and Dr. Okonjo-Iweala elected to receive $5,833 of cash fees in the form of RSUs


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BOARD OF DIRECTORS AND CORPORATE GOVERNANCE

Director Compensation


DIRECTOR COMPENSATION FOR 2016

2019

The following table provides information regarding the total compensation that was earned by each of ournon-employee directors in 2016.

DIRECTOR

 

 

 

FEES

EARNED
OR
PAID IN
CASH
($)

 

 

STOCK
AWARDS
($) (1)

 

 

TOTAL
($)

 

 

   Peter Fenton (2)

 

 

 

       —  

 

 

 

305,000

 

 

 

  305,000  

 

 

   Marjorie Scardino (3)

 

 

 

  70,000

 

 

 

225,000

 

 

 

  295,000  

 

 

   Bret Taylor (4)

 

 

 

  45,833

 

 

 

206,250

 

 

 

  252,083  

 

 

   Martha Lane Fox (5)

 

 

 

  50,000

 

 

 

225,000

 

 

 

  275,000  

 

 

   David Rosenblatt (6)

 

 

 

  70,000

 

 

 

225,000

 

 

 

  295,000  

 

 

   Evan Williams

 

 

 

275,000

 

 

 

       —  

 

 

 

  275,000  

 

 

   Debra Lee (7)

 

 

 

  65,000

 

 

 

225,000

 

 

 

  290,000  

 

 

   Hugh Johnston (8)

 

 

 

       —  

 

 

 

305,000

 

 

 

  305,000  

 

 

   Peter Currie (9)

 

 

 

       —  

 

 

 

       —  

 

 

 

         —    

 

 

   Peter Chernin (10)

 

 

 

       —  

 

 

 

       —  

 

 

 

         —    

 

2019. Messrs. Durban and Cohn, who joined our board of directors in March and April 2020, respectively, are not included in the table below, but will participate in 2020 in the equity and cash compensation arrangements for the board of directors related to directors who are appointed mid-year described above.
DIRECTOR
FEES EARNED
OR PAID IN CASH
($)
STOCK
AWARDS
($) (1)
TOTAL
($)
Martha Lane Fox(2)
  70,000
223,164
293,164
Debra Lee(3)
 27,083
223,164
250,247
Ngozi Okonjo-Iweala(4)
54,167
233,076
287,243
Patrick Pichette(5)
  90,000
223,164
313,164
David Rosenblatt(6)
82,917
223,164
306,081
Bret Taylor(7)
282,676
282,676
Evan Williams(8)
 45,833
45,833
Robert Zoellick(9)
 53,333
223,164
276,497
(1)
The amounts reported represent the totalfair value of RSUs earned pursuant togranted. Amounts shown may vary from our Outside Director Compensation Policy.Policy due to changes in our share price from the date the number of equivalent shares was determined and the grant date. Such value does not take into account any estimated forfeitures related to service-based vesting conditions. The valuation assumptions used in determining such amounts are described in the Notes to Consolidated Financial Statements included in our Annual Report on Form10-K filed on February 27, 2017.19, 2020.
(2)
As of December 31, 2016, Mr. Fenton2019, Ms. Lane Fox held 10,5833,028 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date.
(3)
Ms. Lee resigned as a member of the board of directors effective August 31, 2019 and forfeited 4,542 RSUs granted in 2019 as a result of the service-based vesting conditions. As of December 31, 2016,2019, Ms. ScardinoLee did not hold any RSUs.
(4)
Dr. Okonjo-Iweala elected to receive $5,833 of cash fees in the form of RSUs. As of December 31, 2019, Dr. Okonjo-Iweala held 7,8073,163 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date.
(4)(5)
As of December 31, 2016,2019, Mr. TaylorPichette held 8,294 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or July 25, 2017, subject to continued service through each such vesting date.
(5)As of December 31, 2016, Ms. Lane Fox held 7,8073,028 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date.
(6)
As of December 31, 2016,2019, Mr. Rosenblatt held 7,8073,028 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date. As of December 31, 2016,2019, Mr. Rosenblatt held an option to purchase a total of 350,000162,000 shares of our common stock all of which were vested as of December 31, 2016.2019.
(7)
Mr. Taylor elected to receive all cash fees in the form of RSUs. As of December 31, 2016, Ms. Lee2019, Mr. Taylor held 7,8073,836 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date.
(8)
Mr. Williams elected to receive all outside director compensation in the form of cash. Mr. Williams resigned as a member of the board of directors effective February 28, 2019.
(9)
As of December 31, 2016,2019, Mr. JohnstonZoellick held 10,5833,028 RSUs which vest in quarterly installments such that the RSUs will vest in full on the earlier of the date of our Annual Meeting or May 25, 2017,29, 2020, subject to continued service through each such vesting date.
(9)Mr. Currie did not stand forre-election at the 2016 annual meeting of stockholders held on May 25, 2016.
(10)
28
Mr. Chernin did not stand forre-election at the 2016 annual meeting of stockholders held on May 25, 2016.

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PROPOSAL NO. 1

ELECTIONTABLE OF DIRECTORS

CONTENTS

PROPOSAL NO. 1

ELECTION OF DIRECTORS


Our board of directors is currently composed of ten members. In accordance with our amended and restated certificate of incorporation, our board of directors is divided into three staggered classes of directors. At the Annual Meeting, three Class I directors will be elected for a three- yearthree-year term to succeed the same classClass I directors whose term is then expiring. Each director’s term continues until the election and qualification of his or her successor, or such director’s earlier death, resignation, or removal. Following the Annual Meeting, we expect to reduce the number of authorized directors to nine to eliminate the vacancy resulting following the expiration of the term of Mr. Fenton.

Nominees

Our nominating and corporate governance committee has recommended, and our board of directors has approved, Omid R. Kordestani, Marjorie ScardinoNgozi Okonjo-Iweala and Bret Taylor as nominees for election as Class I directors at the Annual Meeting. If elected, Messrs. Kordestani and Taylor and Ms. ScardinoDr. Okonjo-Iweala will serve as Class I directors until our 20202023 annual meeting of stockholders and until their successors are duly elected and qualified, or until their earlier death, resignation, or removal. Each of the nominees is currently a director of our company; however, Mr. TaylorDr. Okonjo-Iweala is standing for election by stockholders for the first time. For information concerning the nominees, please see the section titled “Board of Directors and Corporate Governance.”

If you are a stockholder of record and you sign your proxy card or vote by telephone or over the Internet but do not give instructions with respect to the voting of directors, your shares will be voted “FOR” the election of Messrs. Kordestani and Taylor and Ms. Scardino.Dr. Okonjo-Iweala. We expect that each of Messrs. Kordestani and Taylor and Ms. ScardinoDr. Okonjo-Iweala will accept such nomination; however, in the event that a director nominee is unable or declines to serve as a director at the time of the Annual Meeting, the proxies will be voted for any nominee designated by our board of directors to fill such vacancy. If you are a street name stockholder and you do not give voting instructions to your broker, bank or nominee, your broker, bank or other nominee will leavenot vote your shares unvoted on this matter.

Vote Required

Our Bylaws provide for majority voting and our Corporate Governance Guidelines set forth the related director resignation policy for our director nominees. Our Bylaws state that to be elected in an uncontested election, a nominee must receive a majority of the votes cast with respect to such nominee (e.g.(i.e., the number of shares voted “For” a nominee must exceed the number of shares voted “Against” for that nominee). Abstentions will have no effect on the outcome of this proposal. Brokernon-votes will have no effect on the outcome of this proposal.

Under our Corporate Governance Guidelines, each nominee submits, in advance of their nomination, an irrevocable resignation that will become effective if (i) the nominee fails to receive the required vote at the Annual Meeting and (ii) the board of directors accepts the resignation. The nominating and
corporate governance committee promptly considers whether to accept the resignation of any nominee who fails to receive the required number of votes for election and submits such recommendation for consideration by the board of directors. In deciding whether to accept or reject the resignation, the nominating and corporate governance committee and the board of directors will consider any factors they deem relevant. Any nominee who tenders his or her resignation pursuant to our Corporate Governance Guidelines may not participate in the nominating and corporate governance committee recommendation or board of directors action regarding whether to accept the resignation offer.

Through this policy, the board of directors seeks to be accountable to all stockholders and respects the rights of stockholders to express their views through their votes for nominees. However, the board of directors also deems it important to preserve sufficient flexibility to make sound evaluations based on the relevant circumstances in the event a nominee fails to receive a majority of the votes cast with respect to such nominee. For example, the board of directors may wish to assess whether the sudden resignation of one or more directors would materially impair the effective functioning of the board of directors. The board of directors’ policy is intended to allow the board of directors to react to situations that could arise if the resignation of multiple directors would prevent a key committee from achieving a quorum or if a resignation would otherwise impair the functioning of the committee. The policy also would allow the board of directors to assess whether a director was targeted for reasons unrelated to his or her performance as a director

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TWITTER, INC. / 2017 Proxy Statement    25


PROPOSAL NO. 1 ELECTION OF DIRECTORS

at the company. The policy requires that our nominating and corporate governance committee and our board of directors act promptly to consider a director nominee’s resignation.

Full details of our majority voting with director resignation policy for nominees are set forth in our Bylaws and our Corporate Governance Guidelines, available at http:https://investor.twitterinc.com.

investor.twitterinc.com.

Notwithstanding the foregoing, if the number of nominees exceeds the number of directors to be elected at the end of the applicable notice period set forth in Section 2.4 of Article II of our Bylaws (e.g., a contested election) the majority voting with director resignation policy shall not apply and instead nominees shall be elected by a plurality vote of the shares of our common stock present in personvirtually or by proxy at an annual meeting and entitled to vote thereon. The election of directors at the Annual Meeting is not a contested election, and therefore majority voting will apply.

LOGO


THE BOARD OF DIRECTORS


RECOMMENDS A VOTE “FOR”


EACH OF THE NOMINEES


NAMED ABOVE.


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TWITTER, INC. / 20172020 Proxy Statement

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TABLE OF CONTENTS

PROPOSAL NO. 2 ADVISORY VOTE ON NAMED

EXECUTIVE OFFICER COMPENSATION


PROPOSAL NO. 2

ADVISORY VOTE ON NAMED EXECUTIVE OFFICER COMPENSATION

The Dodd-Frank Act and Section 14A of the Exchange Act enable our stockholders to approve, on an advisory, ornon-binding, basis the compensation of our named executive officers as disclosed pursuant to Section 14A of the Exchange Act. This proposal, commonly known as a“Say-on-Pay” “Say-on-Pay” proposal, gives our stockholders the opportunity to express their views on our named executive officers’ compensation as a whole. This vote is not intended to address any specific item of compensation or any specific named executive officer, but rather the overall compensation of all of our named executive officers and the philosophy, policies and practices described in this proxy statement. We currently holdSince 2014, we have held ourSay-on-Pay vote every year.

TheSay-on-Pay vote is advisory, and therefore is not binding on us, our board of directors or our compensation committee. TheSay-on-Pay vote will, however, provide information to us regarding investor sentiment about our executive compensation philosophy, policies and practices, which the compensation committee will be able to consider when determining executive compensation for the remainder of the current fiscal year and beyond. Our board of directors and our compensation committee value the opinions of our stockholders and to the extent there is any significant vote against the named executive officer compensation as disclosed in this proxy statement, we will endeavor to communicate with stockholders to better understand the concerns that influenced the vote, consider our stockholders’ concerns and the compensation committee will evaluate whether any actions are necessary to address those concerns.

We believe that the information provided in the “Executive Compensation” section of this proxy statement, and in particular the information discussed in “Executive Compensation—Compensation Discussion and Analysis” below, demonstrates that our executive compensation program was designed appropriately and is working to ensure management’s interests are aligned with our stockholders’ interests to support long-term value creation. Accordingly, we ask our stockholders to vote “FOR” the following resolution at the Annual Meeting:

“RESOLVED, that the stockholders approve, on an advisory basis, the compensation paid to the named executive officers, as disclosed in the proxy statement for the Annual Meeting pursuant to the compensation disclosure rules of the Securities and Exchange Commission, including the compensation discussion and analysis, compensation tables and narrative discussion, and other related disclosure.”

Vote Required

The approval, on an advisory basis, of theSay-on-Pay requires the affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon. Abstentions will have the effect of a vote AGAINSTagainst the proposal and brokernon-votes will have no effect.

Although the vote isnon-binding, our board of directors and our compensation committee value the opinions of our stockholders in this matter and, to the extent there is any significant vote against the named executive officer compensation as disclosed in this proxy statement, we will endeavor to communicate with stockholders to better understand the concerns that influenced the vote, consider our stockholders’ concerns and the compensation committee will evaluate whether any actions are necessary to address those concerns.

LOGO



THE BOARD OF DIRECTORS


RECOMMENDS A VOTE “FOR”


THE APPROVAL, ON AN


ADVISORY BASIS, OF OUR


NAMED EXECUTIVE OFFICER


COMPENSATION.

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TWITTER, INC. / 20172020 Proxy Statement

27


PROPOSAL NO. 3 RATIFICATIONTABLE OF APPOINTMENT OF

INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONTENTS

PROPOSAL NO. 3

RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


Our audit committee has appointed PricewaterhouseCoopers LLP (“PwC”) as our independent registered public accounting firm, to audit our consolidated financial statements for our fiscal year ending December 31, 2017. During our fiscal years ended December 31, 2016 and December 31, 2015,2020. PwC has served as our independent registered public accounting firm.

firm since the fiscal year ended December 31, 2009.

At the Annual Meeting, our stockholders are being asked to ratify the appointment of PwC as our independent registered public accounting firm for our fiscal year ending December 31, 2017.2020. Our audit committee is submitting the appointment of PwC to our stockholders because we value our stockholders’ views on our independent registered public accounting firm and as a matter of good corporate governance. Notwithstanding the appointment of PwC and even if our stockholders ratify the appointment, our audit committee, in its discretion, may appoint another independent registered public accounting firm at any time during our fiscal year if our audit committee believes that such a change would be in the best interests of our company and our stockholders. Representatives of PwC will be present at the Annual Meeting, and they will have an opportunity to make a statement and will be available to respond to appropriate questions from our stockholders.

If our stockholders do not ratify the appointment of PwC, our board of directors may reconsider the appointment.

Fees Paid to the Independent Registered Public Accounting Firm

The following table presents fees for professional audit services and other services rendered to our company by PwC for our fiscal years ended December 31, 20152018 and 2016.

   

 

2015

 

 

 

2016

 

   

 (IN THOUSANDS) 

 

   Audit Fees (1)  $4,976  $5,630
   Audit-Related Fees (2)  $726  $395
   Tax Fees (3)  $1,397  $1,692
   All Other Fees (4)  $35  $18
   Total Fees  $7,134  $7,735
  

 

 

   

 

 

 
2019.
2018
2019
(IN THOUSANDS)
Audit Fees(1)
$  5,926
$   6,306
Audit-Related Fees(2)
$1,316
$1,721
Tax Fees(3)
$  2,558
$  2,536
All Other Fees(4)
$ 18
$18
Total Fees
$ 9,818
$10,581
(1)
Audit Fees consist of fees for professional services rendered in connection with the review of our financial statements presented in our Quarterly Reports on Form 10-Q and the audit of our annual consolidated financial statements, including audited financial statements presented in our Annual Report on Form10-K and services that are normally provided by the independent registered public accounting firm in connection with statutory and regulatory filings or engagements for those fiscal years. Fees for our fiscal years ended December 31, 2015 and 2016 also consisted of professional services rendered in connection with our securities offerings.
(2)
Audit-Related Fees consist of fees for professional services for assurance and related services that are reasonably related to the performance of the audit or review of our consolidated financial statements and are not reported under “Audit Fees.” These services include accounting consultations concerning financial accounting and reporting standards, due diligence procedures in connection with acquisitions and procedures related to other attest services.
not reported under “Audit Fees.” These services include accounting consultations concerning financial accounting and reporting standards, due diligence procedures in connection with acquisitions and procedures related to other attest services. Fees for our fiscal years ended December 31, 2018 and 2019 also consisted of professional services rendered in connection with our securities offerings.
(3)
Tax Fees consist of fees for professional services for tax compliance, tax advice and tax planning. These services include consultation on tax matters and assistance regarding federal, state and international tax compliance.
(4)
All Other Fees consist of fees for permitted products and services other than those that meet the criteria above.

Auditor Independence

In our fiscal year ended December 31, 2016,2019, there were no other professional services provided by PwC, other than those listed above, that would have required our audit committee to consider their compatibility with maintaining the independence of PwC.

Audit Committee Policy onPre-Approval of Audit and PermissibleNon-Audit Services of Independent Registered Public Accounting Firm

Our audit committee has established a policy governing our use of the services of our independent registered public accounting firm. Under this policy, our audit committee is required topre-approve all audit andnon-audit services performed by our independent registered public accounting firm in order to ensure that the provision of such services does not impair the public accountants’ independence. All services provided by PwC for our fiscal years ended December 31, 20152018 and 20162019 werepre-approved by our audit committee in accordance with this policy.

28    TWITTER, INC. / 2017 Proxy Statement

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PROPOSAL NO. 3 RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Vote Required

The ratification of the appointment of PwC as our independent registered public accounting firm requires the affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon. Abstentions will have the effect of a vote AGAINSTagainst the proposal and brokernon-votes will have no effect.

LOGO



THE BOARD OF DIRECTORS


RECOMMENDS A VOTE “FOR”


THE RATIFICATION OF THE


APPOINTMENT OF


PRICEWATERHOUSECOOPERS


LLP.


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TWITTER, INC. / 20172020 Proxy Statement
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31


STOCKHOLDER PROPOSALS

TABLE OF CONTENTS

STOCKHOLDER PROPOSALS

Proposal No. 4 is a proposal we received from two of our stockholders, James McRitchie (lead filer) and Steffen Sauerteig(co-filer). If Messrs. McRitchie or Sauerteig, the proponents of this proposal, or their representatives who are qualified under state law, are present at our Annual Meeting and submit the proposal for a vote, then the proposal will be voted upon. Proposal No. 4, including supporting statements, is included exactly as submitted to us by Messrs. McRitchie

and Sauerteig, the proponents of the proposal. The board of directors’ recommendation on the proposal is presented in our statement of opposition to the proposal. We will promptly provide you with the address, and, to our knowledge, the number of voting securities held by Messrs. McRitchie and Sauerteig, the proponents of Proposal No. 4, upon receiving a written or oral request directed to: Twitter, Inc. 1355 Market Street, Suite 900, San Francisco, California 94103, Attention: Investor Relations.

30    TWITTER, INC. / 2017 Proxy Statement

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PROPOSAL NO. 4 STOCKHOLDER PROPOSAL

REGARDING A REPORT ON USERS OWNING THE

TWITTER PLATFORM

PROPOSAL NO. 4

STOCKHOLDER PROPOSAL REGARDING A

REPORT ON USERS OWNING THE TWITTER

PLATFORM

Supporting Statement by Stockholder Proponent

Proposal 4—Exit to Democratic User Ownership

As Twitter users and stockholders, we see how vital the platform is for global media. We are among millions of users that value Twitter as a platform for democratic voice. And in 2016, we’ve seen Twitter’s future in the balance, from challenges of hate speech and abuse to the prospect of a buyout.

That is why we want the company to consider more fully aligning its future with those whose participation make it so valuable: its users. As of today, 3,300 individuals signed a petition athttp://wearetwitter.global urging Twitter to build democratic user ownership.

For successful enterprises like the Green Bay Packers, REI, and the Associated Press, their popularity, resilience, and profitability is a result of their ownership structure. Examples of online companies include successful startups like Managed by Q, which allocates equity to office cleaners, and Stocksys United, a stock-photo platform owned by its photographers.

We believe these models point the way forward for Twitter, Inc., overcoming challenges to thrive as a cooperative platform.

A community-owned Twitter could result in new and reliable revenue streams, since we, as users, could buy in asco-owners, with a stake in the platform’s success. Without the short-term pressure of the stock markets, we can realize Twitter’s potential value, which the current business model has struggled to do for many years. We could set more transparent accountable rules for handling abuse. We couldre-open the platform’s data to spur innovation. Overall, we’d all be invested in Twitter’s success and sustainability. Such a conversion could also ensure a fairer return for the company’s existing investors than other options, Therefore,

RESOLVED: Stockholders request that Twitter, Inc. engage consultants with significant experience in corporate governance, preferably including conversion of companies to

cooperatives or employee ownership, to prepare a report on the nature and feasibility of selling the platform to its users via a cooperative or similar structure with broad-based ownership and accountability mechanisms. The requested report shall be available to stockholders and investors by October 1, 2017, prepared at reasonable cost and omitting proprietary information.

Vote for Exit to Democratic User Ownership—Proposal 4

The Company’s Statement of Opposition

Our board of directors has considered the proposal that Twitter engage consultants “to prepare a report on the nature and feasibility of selling the platform to its users via a cooperative or similar structure” and, for the reasons described below, believes that the proposal is not in the best interests of Twitter and our stockholders.

Our board of directors and management are constantly seeking to maximize long-term stockholder value and do so by evaluating all opportunities to strengthen and focus our business. For example, in 2016, we focused on positioning Twitter for long-term sustainable growth and making progress toward profitability under accounting principles generally accepted in the United States of America (“GAAP”). Specifically, we clearly identified who we are—the best and fastest place to see what’s happening in the world and what people are talking about. We built and shipped product features that directly improved our key audience growth and engagement metrics. We also simplified the organization to be what we believe is more focused and efficient, and eliminated investment innon-core areas of our business, like Vine, which we shut down in early 2017, and Fabric, which we sold in early 2017. As a result of this focus, we saw accelerating rates of growth on a year-over-year basis for daily active usage for three quarters in a row.

We believe that preparing a report on the nature and feasibility of selling the “platform,” and doing so only to “its users,” would be a misallocation of resources and a distraction to our board of directors and management—resources and management time that could otherwise be used to build the long-term value of Twitter. The proposal would have Twitter explore the sale of the “platform” to one specific group of people, “its users”, “via a cooperative or similar structure.” The proposal has pinpointed a very specific type of transaction and ownership structure and the board of directors does not believe that the course of action suggested in the proposal would enhance the value of the

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TWITTER, INC. / 2017 Proxy Statement    31


PROPOSAL NO. 4 STOCKHOLDER PROPOSAL REGARDING AAN EEO POLICY RISK REPORT ON USERS OWNING THE


The National Center for Public Policy Research, 20 F Street, NW Suite 700, Washington, DC 20001, has represented that it is the beneficial owner of at least $2,000 in market value of Twitter’s common stock and has given notice of its intention to present the proposal below at the Annual Meeting. The proposal and the proponent’s supporting statement appear below.
The board of directors opposes adoption of the proposal and asks stockholders to review our opposition statement, which follows the proponent’s proposal and supporting statement.
Proposal and Supporting Statement by Stockholder Proponent
RESOLVED
Shareholders request that Twitter Inc. (“Twitter”) issue a public report detailing the potential risks associated with omitting “viewpoint” and “ideology” from its written equal employment opportunity (EEO) policy. The report should be available within a reasonable timeframe, prepared at a reasonable expense and omit proprietary information.
SUPPORTING STATEMENT
Twitter does not explicitly prohibit discrimination based on viewpoint or ideology in its written EEO policy.
Twitter's lack of a company-wide best practice EEO policy sends mixed signals to company employees and prospective employees and calls into question the extent to which individuals are protected due to inconsistent state policies and the absence of federal protection for partisan activities. Approximately half of Americans live and work in a jurisdiction with no legal protections if their employer takes action against them for their political activities.
Companies with inclusive policies are better able to recruit the most talented employees from a broad labor pool, resolve complaints internally to avoid costly litigation or reputational damage, and minimize employee turnover. Moreover, inclusive policies contribute to more efficient human capital management by eliminating the need to maintain different policies in different locations.
There is ample evidence that individuals with conservative viewpoints may face discrimination at Twitter.
Many big tech companies are hostile to right-of-center thought. Companies such as Facebook and Google routinely fire conservative employees when they speak their values. At the 2019 annual meeting of Apple shareholders, an audience member told company CEO Tim Cook about her close friend who works at Apple and lives in fear of retribution every single day because she happens to be a conservative. Companies such as Amazon and Alphabet work with the Southern Poverty Law Center (“SPLC”). The SPLC regularly smears Christian and conservative organizations by labelling them as “hate” groups on par with the KKK.
Twitter has also been previously linked to the SPLC.1 Twitter has also refused a request to increase the viewpoint diversity of its board. Twitter has also been credibly accused of mistreating conservative voices on its platform.2 This signals to employees that viewpoint discrimination is condoned if not encouraged.
Presently shareholders are unable to evaluate how Twitter prevents discrimination towards employees based on their ideology or viewpoint, mitigates employee concerns of potential discrimination, and ensures a respectful and supportive work atmosphere that bolsters employee performance.
Without an inclusive EEO policy, Twitter may be sacrificing competitive advantages relative to peers while simultaneously increasing company and shareholder exposure to reputational and financial risks.
We recommend that the report evaluate risks including, but not limited to, negative effects on employee hiring and retention, as well as litigation risks from conflicting state and company anti-discrimination policies.
1
https://www.washingtonexaminer.com/opinion/op-eds/
twitter-dumps-southern-poverty-law-center-stops-making
--hate-pay
2
https://quillette.com/2019/02/12/it-isnt-your-imagination
-twitter-treats-conservatives-more-harshly-than-Iibe
The Company’s Statement of Opposition
At Twitter, we believe our differences make us stronger. We work to advance a culture of inclusion and diversity—something fundamental to our collective voice and our values. We believe that no one should be discriminated against because of factors such as gender, race, national origin, sexual orientation, gender identity or expression, religion, age, disability, and other legally protected classes. While laws protecting these values may vary in the locations in which we operate, we remain committed to fostering an inclusive and diverse workplace—where people can feel comfortable, be themselves, and do their best work.
In the U.S., we maintain a respectful workplace policy that explicitly prohibits discrimination against employees, applicants and service providers on improper or illegal grounds. Our policy provides that, while we will make legitimate distinctions among applicants and employees based on grounds like skills, performance, experience, and education, we do not permit or tolerate unequal treatment in hiring, job assignments, benefits/compensation, promotion, or dismissal on the basis of any protected characteristics, including political affiliation. We maintain anti-discrimination policies for our non-U.S. locations as well, and continually review and modify these policies to meet local requirements. On our career website (www.careers.twitter.com), we make clear to applicants that we will not discriminate on the basis of any legally protected status.
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TWITTER, INC. / 2020 Proxy Statement


TWITTER PLATFORM

TABLE OF CONTENTS

“platform” or Twitter. Further, limiting exploration

PROPOSAL NO. 4 STOCKHOLDER PROPOSAL REGARDING AN EEO POLICY RISK REPORT
Additionally, as part of strategic transactionsour commitment to inclusion and diversity, we publish a quarterly Inclusion and Diversity Report through which we communicate how we foster important conversations on our service, create programs that may enhance stockholder valuebuild a culture of inclusion, and partner with organizations that are focused on building more diverse workplaces across the broader tech industry.
Our board of directors also values inclusion and diversity when it seeks and evaluates board candidates. As described above in the section titled “Board of Directors and Corporate Governance—Considerations in Evaluating Director Nominees,” our Corporate Governance Guidelines require our nominating and corporate governance committee to one narrow optionconsider a broad range of backgrounds, experiences and diversity (in all aspects of that word), including differences in professional background, education, skill, and other individual qualities and attributes that contribute to the total mix of viewpoints and experience represented on our board of directors.
Given our numerous and broad anti-discrimination policies, the clear prohibition of discrimination on the basis of political affiliation in our U.S. policy, and our continued commitment to inclusion and diversity, our board of directors believes that issuing a public report detailing the potential risks associated with omitting “viewpoint” and “ideology” from our written equal employment opportunity policy, as contemplated by this proposal, is unnecessary and would not be in accordance withbenefit the board of directors’ responsibilities to take actions that are in the best interests of Twitter and itscompany or our stockholders. We believe Twitter is on track to continue building on the long-term value of Twitter for all of our stockholders as a publicly held corporation and not as a “cooperative or similar structure” owned solely by “its users”. As a publicly traded company, our users are also free to become stockholders of Twitter without any need to change the structure of the company.

For the foregoingabove reasons, our board of directors believes that this proposal is not in the best interests of Twitter or our stockholders, and unanimously recommends that you vote “AGAINST” this proposal.

Vote Required

The approval of the stockholder proposal regarding a report on users owning the Twitter platformthis Proposal No. 4 requires the affirmative vote of a majority of the shares of our common stock present in personvirtually or by proxy at the Annual Meeting and entitled to vote thereon. Abstentions will have the effect of a vote AGAINSTagainst the proposal and brokernon-votes will have no effect.

LOGO


THE BOARD OF DIRECTORS


RECOMMENDS A VOTE


“AGAINST” THE STOCKHOLDER

PROPOSAL REGARDING A

REPORT ON USERS OWNING THE

TWITTER PLATFORM

NO. 4


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TWITTER, INC. / 20172020 Proxy Statement

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33


TABLE OF CONTENTS

REPORT OF THE AUDIT COMMITTEE

REPORT OF THE AUDIT COMMITTEE


The audit committee is a committee of the board of directors comprised solely of independent directors as required by the listing standards of the NYSE and rules and regulations of the SEC. The audit committee operates under a written charter approved by Twitter’s board of directors, which is available on Twitter’s web site at http:https://investor.twitterinc.com. The composition of the audit committee, the attributes of its members and the responsibilities of the audit committee, as reflected in its charter, are intended to be in accordance with applicable requirements for corporate audit committees. The audit committee reviews and assesses the adequacy of its charter and the audit committee’s performance on an annual basis.

With respect to Twitter’s financial reporting process, Twitter’s management is responsible for (1) establishing and maintaining internal controls and (2) preparing Twitter’s consolidated financial statements. Twitter’s independent registered public accounting firm, PricewaterhouseCoopers LLP (“PwC”), is responsible for performing an independent audit of Twitter’s consolidated financial statements and of Twitter’s internal control over financial reporting in accordance with the auditing standards of the Public Company Accounting Oversight Board (United States) and to issue a report thereon. It is the responsibility of the audit committee to oversee these activities. It is not the responsibility of the audit committee to prepare Twitter’s financial statements. Those are fundamental responsibilities of management. In the performance of its oversight function, the audit committee has:

reviewed and discussed the audited financial statements with management and PwC;

discussed with PwC the matters required to be discussed by Auditing Standard No. 1301; and

received the written disclosures and the letters from PwC required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the audit committee concerning independence, and has discussed with PwC its independence.

reviewed and discussed the audited financial statements with management and PwC;

discussed with PwC the matters required to be discussed by the applicable requirements of the Public Company Accounting Oversight Board (“PCAOB”) and the SEC; and


received the written disclosures and the letters from PwC required by applicable requirements of the PCAOB regarding the independent accountant’s communications with the audit committee concerning independence, and has discussed with PwC its independence.

Based on the audit committee’s review and discussions with management and PwC, the audit committee recommended to the board of directors that the audited financial statements be included in the Annual Report on Form10-K for the fiscal year ended December 31, 20162019 for filing with the Securities and Exchange Commission (“SEC”).

Respectfully submitted by the members of the audit committee of the board of directors:

Hugh Johnston

Patrick Pichette (Chair)

Peter Fenton

Marjorie Scardino


Martha Lane Fox


Ngozi Okonjo-Iweala
Robert Zoellick

This report of the audit committee is required by the SEC and, in accordance with the SEC’s rules, will not be deemed to be part of or incorporated by reference by any general statement incorporating by reference this proxy statement into any filing under the Securities Act of 1933, as amended (“Securities Act”), or under the Securities Exchange Act of 1934, as amended (“Exchange Act”), except to the extent that we specifically incorporate this information by reference, and will not otherwise be deemed “soliciting material” or “filed” under either the Securities Act or the Exchange Act.

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TABLE OF CONTENTS

EXECUTIVE OFFICERS

EXECUTIVE OFFICERS


The following table identifies certain information about our executive officers as of March 31, 2017.2020. Our executive officers are appointed by, and serve at the discretion of, our board of directors. There are no family relationships among any of our directors or executive officers.

NAME
AGE
POSITION

NAME

AGE

POSITION

Jack Dorsey

40

43

Chief Executive Officer and Director

Omid Kordestani
56
Executive Chairman

   Omid Kordestani

Ned Segal

53

Executive Chairman

45

   Anthony Noto

48

Chief Financial Officer and Chief Operating Officer

Vijaya Gadde
45
Chief Legal Officer and Secretary

   Vijaya Gadde

Matthew Derella

42

General Counsel and Secretary

42
Customers Lead
Michael Montano
34
Engineering Lead

Jack Dorseyis one of our founders and has served as our Chief Executive Officer since September 2015 and as a member of our board of directors since May 2007. Mr. Dorsey served as our interim Chief Executive Officer from July 2015 to September 2015 and as our President and Chief Executive Officer from May 2007 to October 2008. Mr. Dorsey served as the Chairperson of our board of directors from October 2008 to September 2015. Since February 2009, Mr. Dorsey has served asCo-Founder and Chief Executive Officer of Square, Inc., a provider of payment processing services. Mr. Dorsey currently serves on the boardsboard of directors of The Walt Disney Company and Square, Inc.

Omid R. Kordestanihas served as the Executive Chairman of our board of directors since October 2015. From August 2014 to August 2015, Mr. Kordestani served as Senior Vice President and Chief Business Officer at Google Inc.Google. From May 1999 to April 2009, Mr. Kordestani served as Senior Vice President of Global Sales and Business Development at Google Inc.Google. From 1995 to 1999, Mr. Kordestani served as Vice President of Business Development at Netscape Communications Corporation. Prior to joining Netscape Communications Corporation, Mr. Kordestani held positions in business development, product management and marketing at The 3DO Company, Go Corporation and Hewlett-Packard Company. Mr. Kordestani holds a B.S. in Electrical Engineering from San Jose State University and an M.B.A. from Stanford University.

Anthony NotoNed Segal has served as our Chief Financial Officer since August 2014 and as our Chief Operating Officer since November 2016.2017. From January 2015 to August 2017, Mr. Noto served asCo-Head of Goldman Sachs’ Technology, Media and Telecom Investment Banking group from September 2011 to May 2014. From October 2010 to June 2014, Mr. NotoSegal served as a Managing Director in the Technology, Media and Telecom Investment Banking GroupSenior Vice President of Finance of Intuit Inc. From April 2013 to January 2015, Mr. Segal served as Chief Financial Officer of RPX Corporation. From 1996 to April 2013, Mr. Segal held various positions at Goldman Sachs & Co. From February 2008 to September 2010, Mr. Noto served as the CFO of the National Football League. Mr. NotoSegal holds a B.S. in Mechanical EngineeringSpanish from the United States Military Academy and a M.B.A. from the Wharton School of the University of Pennsylvania.

Georgetown University.

Vijaya Gaddehas served as our General CounselChief Legal Officer since February 2018 and Secretary since August 2013, as our General Counsel from August 2013 to February 2018, as our head of communications from July 2015 to August 2016 and as our Director, Legal from July 2011 to August 2013. Ms. Gadde is also a member of the Board of Trustees of New York University School of Law. From October 2010 to July 2011, Ms. Gadde served as Senior Director and Associate General Counsel, Corporate, at Juniper Networks, Inc., a provider of network infrastructure products and services. From October 2000 to April 2010, Ms. Gadde was an attorney at Wilson Sonsini Goodrich & Rosati, P.C. Ms. Gadde holds a B.S. in Industrial and Labor Relations from Cornell University and a J.D. from New York University School of Law.

Matthew Derella has served as our Customers Lead since February 2018, as Global VP, Twitter Client Solutions from July 2016 to February 2018, as VP, US Direct Sales Organization from March 2013 to July 2016 and as Director, Agency Development and Brand Strategy from October 2012 to March 2013. Prior to joining Twitter, Mr. Derella served in various leadership roles at Google and also worked at The Weather Channel Companies leading marketing solutions for its largest revenue teams. Mr. Derella holds a B.A. in English from Georgetown University and is an inductee in the Advertising Hall of Achievement.

Michael Montano has served as our Engineering Lead since July 2018. Before joining Twitter, Mr. Montano co-founded BackType to focus on organizing online conversations and helping people follow what was being talked about. BackType created and open-sourced the Apache Storm project, a distributed realtime computation system. BackType was acquired by Twitter in 2011. Since joining Twitter, Mr. Montano has led teams across the platform, advertiser products and the consumer product. Mr. Montano holds a BASc Electrical and Computer Engineering from the University of Toronto.

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TWITTER, INC. / 20172020 Proxy Statement

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35


TABLE OF CONTENTS

EXECUTIVE COMPENSATION

EXECUTIVE COMPENSATION


Compensation Discussion and Analysis

This Compensation Discussion and Analysis (“CD&A”) includes a detailed discussion of compensation for our current and former executive officers during the fiscal year ended December 31, 20162019 who were Named Executive Officers (“Named Executive Officers”).

Named Executive Officers for 2016

2019
Executive Compensation Highlights

Jack Dorsey

Anthony Noto

Omid Kordestani


Ned Segal
Vijaya Gadde

Adam Bain

Adam Messinger


Matthew Derella
Michael Montano

Chief Executive Officer (“CEO”)


Chief Financial Officer (“CFO”)
Chief Legal Officer and Chief Operating Officer (“COO”)

Executive Chairman

General Counsel and Secretary

Former Chief Operating Officer (1)

Former Chief Technology Officer
(“CTO”) (2)

Customers Lead
Engineering Lead

• No CEO Compensation of $1.40. As a testament to his
  commitment to and belief in Twitter’s long-term value
  creation potential, our CEO, Jack Dorsey, declined all
  compensation for 2016.

and benefits since 2015 other than an
  annual salary of $1.40 since 2018.

Investor Outreach. WeAs in previous years we reached out to
  our top institutional investors collectively holding
  approximately 23%42% of our shares outstanding and met
  with institutional investors holding approximately 18%28% of
  our shares outstanding for feedback on certain elements
  of our compensation programprogram.

• Independent Compensation Consultant. We utilized our
  independent compensation consulting firm on matters
  relating to compensation data and implemented changes as a result, including enhanced CD&A disclosure and continued implementationformulation of
  recommendations for executive compensation.

• Equity Stakes Tie Executive Pay to Company Long-term
  Company Performance. In 2019, approximately 92% of
  the total target compensation of our performance-basedNamed Executive
  Officers (excluding our CEO) was equity program.

based.

• Equity CompensationPerformance-Based Equity. We continued to phase inuse a portfolio
  approach when granting equity awards to each of our
  executive officers by awarding a mix of time-based RSU
  and performance-based equity compensation program as we strive over the long-term to provide 50% of each executive officer’s equity compensation in the form of performance-based equity. Performance-based equity for 2016 paid out at approximately 70% of target.

awards.

• No Annual Time-Based RSU Grants. We only granted time-based RSUs to executives who were promoted with significant expansion of scope of role and responsibilities.

Cash Compensation Below Market. OurIn 2019, we increased
  the base salaries of our Named Executive Officers
  (excluding our CEO) reflective of market competitiveness.
  Target total cash compensation for executive officers continues
  remains below market. However, we are strengthening our
  programs in 2020 resulting in our executive officers being
  eligible to remain below market.

participate in a bonus program that is intended
Equity Stakes Tie Executives  to Performance. Approximately 97.9% ofprovide a more market-based but also
  performance-based annual cash compensation program
  (see the compensation ofsection titled “Changes to our Named Executive Officers is equity based.


  Compensation Programs for 2020”).

DoubleNo Single Trigger Change inof Control Requirements on Equity AwardsArrangements. We
  do not provide our executive officers with single trigger
  change inof control acceleration on equity awards.


Table of Contents
This CD&A is organized into four sections:
Page 37 - Executive Summary
Page 39 - Elements of Pay and 2019 Compensation Decisions
Page 43 - Our Compensation-Setting Process
Page 44 - Other Compensation Information
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TWITTER, INC. / 2020 Proxy Statement


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
Executive Compensation Highlights (continued)
No Excise Tax Gross-Ups. Gross-Ups.We do not provide any Named
  Executive Officer with a“gross-up” “gross-up” or other reimbursement
  payment for any tax liability that he or she might owe as a
  result of the application of Section 280G, 4999, or 409A of the Code.


  Internal Revenue Code of 1986, as amended (the “Code”).

No Hedging or Pledging.Good Compensation Governance. We continue to disallowprohibit hedging
  against and pledging of our securities, 280G tax gross ups and single trigger changesecurities.

• Clawback Policy. We maintain a clawback policy for our
  executive officers providing that if our financial statements
  are restated, we may seek to recover or cancel any cash-based
  incentive or performance-based equity compensation paid
  or payable that was awarded as a result of control provisions.

(1) Resigned November 30, 2016.

(2) Resigned December 22, 2016.

Table of Contents

This CD&A is organized into four sections:

Page 36 -    Executive Summary

Page 39 -Our Compensation-Setting Process

Page 41 -    Elements of Pay and 2016 Compensation Decisions

Page 45 -Other Compensation Information

achieving financial
  performance goals that are not met under the restated
  financial results.

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TWITTER, INC. / 2017 Proxy Statement    35


EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Executive Summary

Company Overview and Strategy. Twitter is the best and fastest place to see what is happening and what people are talking about all around the world. Each and every day, instances of breaking news, entertainment, sports, politics, big events and everyday interests happen first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Our primary service can be accessed on a variety of mobile devices, at twitter.com and via SMS.

In 2016, we focused on positioning Twitter for long-term sustainable growth and making progress toward GAAP profitability. Specifically, we clearly identified who we are—the best and fastest place to see what’s happening in the world and what people are talking about.about right now. From breaking news and entertainment, to sports, politics, and everyday interests, Twitter shows every side of the story. On Twitter you can join the open conversation and watch highlights, clips, or live-streaming events. Twitter is available in more than 40 languages around the world. The service can be accessed via twitter.com, an array of mobile devices via Twitter owned and operated mobile applications (e.g. Twitter for iPhone and Twitter for Android), and SMS.

Our primary product, Twitter, is a global platform for public self-expression and conversation in real time. Twitter allows people to consume, create, distribute and discover content and has democratized content creation and distribution. Through Topics, Trends, and Moments, we help people discover what’s happening live. We builtalso continue to implement live broadcasts across Twitter, including through partnerships with media outlets and shipped product featuresour platform partners. Media outlets and our platform partners also help extend the reach of Twitter content by distributing Tweets beyond our products to complement their content. Periscope is a mobile application that directlylets anyone broadcast and watch video live with others. Periscope broadcasts can also be viewed through Twitter and on desktop or mobile web browsers.
In 2019, we improved our key audience growthmachine-learning models to provide more relevant content in people’s Home timelines and engagement metrics.notifications. We also simplified the organization to be what we believe is more focused and efficient, and eliminated investment innon-core areas of our business, like Vine, which we shut down in early 2017, and Fabric, which we sold in early 2017. We saw accelerating rates of growth on a year-over-year basis for daily active usage, or DAU, for three quarters in a row. Our advertising business saw increasing competition for advertiser spending and we believe that advertising revenue growth will continue to lag that of audience growth.

In 2017, our strategy is focused on building and shipping product changes more rapidly to make Twitter safer. We intend to invest in our core use case and in new product areas—such as live streaming video, among others—that further strengthen Twitter’s unique position as the best and fastest place to see and talk about what’s happening in the world. We intend to continue integrating new, dynamic, and personalized content as we recognized the importance of simplifying and creating a single destinationare making it easier for people to discover what’s happening on Twitter.find what they are looking for when they come to Twitter by better organizing content around topics and events, and making it easier to follow and join conversations. We also plancontinue to simplifyenhance the public conversation around events on Twitter with live and differentiateon-demand video content, including short videos and highlights, across sports, entertainment, news, and politics. In addition, we continued our revenue productswork to drive sustainable long-term revenue growthinnovate faster and deliver better returns for advertisers by shipping new ad platform services as part of our effort to rebuild our core ad server. In

2019, we also continued our efforts to improve the health of the platform, as we work to make sure that people feel safe being a part of the conversation and are able to find credible information on our service. Major areas of focus within health include working to strengthen our unique value proposition, especially in liveproactively limit the visibility of unhealthy content, protecting the integrity of election-related conversations and video, that gives advertisers the ability to reach the most engaging audiences in the right context at the right time. We intend to apply the same focused approach that drove renewed monthly and daily usage growth in 2016 to simplify our portfolio and our buying process for advertisers.

Compensation Goals. To execute on our strategy, we must attract and retain expert employees and executives who are agile enough to quickly innovate on our business strategy

giving people more control over their conversations.

and constantly enhance our product offerings. Our executive compensation program is designed to help us realize these objectives.

Specifically, the goals of our executive compensation program are to:

recruit and retain talented individuals who can develop, implement and deliver on long-term value creation strategies by using reasonable and competitive pay packages (similar to those made available to executives at companies with which we compete for executive talent (our “compensation peers”)) with a focus on long-term retention;

reinforce our values, which serve to motivate our executives to deliver the highest level of company, team and individual performance;

use a heavier weighting on long-term equity compensation directly tied to the long-term value and growth of our company to align the interests of our executives with those of our stockholders through the use of both time vested and performance-based RSUs; and

ensure that our pay structure does not encourage unnecessary and excessive risk taking.

Challenges. We operate in a highly competitive market and industry and face challenges in hiring and retaining leadership due to a number of factors, including:

Highly Competitive Technology Industry: We are a unique platform, a widely recognized brand and a recognized innovator in the technology industry. We have been, however, a public company for a few years andHowever, some prospective leaders may believe there is less opportunity to realize significant appreciation through equity compensation at a public company of our size as compared with a privately-heldstart-up or some other earlier stage public companies. As a public company, fluctuationsFluctuations in our stock price and perception of our business in the market can also present challenges in competing for talent.

Extremely Competitive Employee Retention Environment: In the technology industry, there is substantial and continuous competition for leadership with the experience and aptitude to motivate and lead product, engineering, sales, G&A and operations teams who are familiar with the technology industry. Our headquarters are located in the San Francisco Bay Area, where competition for leadership is particularly intense. Further, our brand name and successes have made our employees and executives more attractive as candidates for employment with other

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

companies, and they are subject to significant ongoing recruiting efforts by other companies in the technology industry. We continue to invest in hiring key engineering roles and retaining talented employees to grow our business. We continued to see reduced levels of attrition in 2019, but we need to continue to focus on hiring and employee retention in order to be successful. We have also made, and intend to continue to make, acquisitions that add engineers, designers, product managers and other personnel with specific technology expertise. In addition, we

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must retain our high-performing personnel in order to continue to develop, sell and market our products and services and manage our business.
Business Transformation: In 2016, we refined our strategy and built and shipped product features that directly improved our key audience growth and engagement metrics. We also simplified the organization to be what we believe is more focused and efficient, and eliminated investment in
non-core areas of our business, like Vine, which we shut down in early 2017, and Fabric, which we sold in early 2017. Not all executives desire or are suited to manage in such an environment, making the services of our current executives more valuable and in some cases hindering our efforts to recruit new executives.

Executive Background: Typically, we hire experienced executives with specific skills in key functional areas who have worked in an environment comparablesimilar to ours. The number of executives with the most desirable experience is relatively low and proven executives are difficult to find. We have expanded our recruiting efforts both geographically and into other industries and sectors, which leads to increased complexity in recruiting efforts and has required us to be more flexible with our executive compensation packages.

Compensation DecisionsGoals. To execute on our strategy, we must attract and retain expert employees and executives who are agile enough to quickly innovate on our business strategy, constantly enhance our product offerings and be cutting edge leaders in 2016undefined spaces like safety and abuse. Our executive compensation program is designed to help us realize these objectives.
Specifically, the goals of our executive compensation program are to:
recruit, incentivize, and retain talented individuals who can develop, implement and deliver on long-term value creation strategies;
promote a healthy approach to risk by reinforcing our values, which serve to motivate our executives to deliver the highest level of company, team, and individual performance;
provide meaningful long-term incentives to align the interests of our executive officers with those of our stockholders; and
provide competitive compensation packages that are fair relative to peers and aligned to the market.
Compensation Approach in 2019. In responseOur compensation committee evaluated a number of factors in making decisions about our executive compensation program, including input from Compensia, management, and stockholders (including the over 97% support we received from our stockholders in our 2019 stockholder advisory vote on executive compensation). Following this evaluation, the committee determined not to our evolving business and in a year that we hadmake any significant changes to our senior leadership team in order to align with the skills needed to deliver on our long-term vision, we made the following compensation decisions in 2016:

programs for 2019.
Base Salary: We made competitive adjustments toFor 2019, our compensation committee increased the base salaries for certain membersof Ms. Gadde and Messrs. Derella, Montano and Segal as a result of our executive team, including certain Named Executive Officers. While we believe thatannual compensation review. Despite the increases, cash compensation remained meaningfully below market, consistent with our historical emphasis on fostering an ownership culture. At his own recommendation to the compensation committee, Mr. Dorsey elected to forego any compensation for the executive team should be more heavily weighted towards long-term equity compensation, we recognize the need to align our compensation with market competitive levels and accordingly, increased the salary component of overall compensation because2019 other than a base salary isof $1.40.
Performance-Based Cash Compensation: Our Named Executive Officers did not participate in our broad-based short-term incentive plan in 2019. As a necessary and customary element ofresult, target total cash compensation required to attract and retain highly-qualified executive officers. In spite of the adjustments, all offor our Named Executive Officer base salaries remainOfficers was below market compared to our compensation peers, therefore, we expect that we will continue to adjust base salaries over time.

Performance-Based Cash Compensation: With the exception of our former Chief Operating Officer, who participated in a sales incentive plan, our Named Executive Officers do not participate in a performance-based cashpeers.

compensation plan nor have we offered discretionary cash bonuses. We believe that until we reach sustainable profitability on a GAAP basis, performance-based compensation opportunities for our Named Executive Officers should continue to be in the form of long-term equity incentives. This approach allows us to conserve cash resources and tie most of the annual compensation opportunities for our Named Executive Officers to our performance in the form of equity awards whose value is linked to stockholder value and, beginning in 2016, a portion of which is tied directly to company performance.

Equity Grants GenerallyCompensation: Our executive compensation program continues to beis heavily weighted towards equity compensation, in particular in the form of RSUs. In 2016, we granted equity compensation in the form of RSUscompensation. To promote a pay-for-performance culture and performance-based RSUs (“PRSUs”)respond to our Named Executive Officers (other than Mr. Dorsey who declined all compensation and Mr. Kordestani whose 2016 PRSUs were granted pursuant to his employment letter dated October 13, 2015), to recognize significant changes in job scope and responsibilities. When granting the RSUs and PRSUs we took into account the yearly weighting of the RSUs and PRSUs during the phase in period, as well as total direct compensation (“TDC”) projections, in order to determine the number of RSUs and PRSUs granted as well as the vesting schedule. For all of the Named Executive Officers, the vesting schedules of additional grants were customized to limit incremental compensation at above market levels in near years where the gap to target TDC may be smaller which serves to further promote retention and long-term focus.

Performance-Based Equity: In response to our belief in apay-for-performance culture and the feedback we received from investors during our outreach efforts, we announced in early February 2016 that we startedour compensation committee chose to phase ingenerally continue using a performance-basedportfolio approach when granting equity compensation program for our executive officersawards, primarily in the form of PRSUs. The intent of the program is to further tie executive compensation to our financial performance by shifting the proportion of equity compensation over time from solely time-based equity compensation towards a combination of time-basedbased RSUs and performance-based equity compensation. We are targeting a long-term goal of having 50% of the equity awards held by our executive officers and Named Executive Officers to be in the form of PRSUs. The compensation committee is currently targeting 15%, 30% and 50% of our executives total equity compensation vesting for 2017, 2018 and 2019 to be in the form of PRSUs to the extent that PRSUs can be granted without having an executive exceed our TDC targets in each of those years.RSUs (“PRSUs”).
We grant a combination of PRSUs based on absolute and relative measures. In 2019, our compensation committee chose to use Revenue and Operating Income as the one-year company performance goal, and Total Shareholder Return (“TSR”) as the two-year performance goal to provide incentives for achieving both absolute and relative performance over both the short and long term horizon. The TSR component is tied to the Nasdaq Internet Index in order to align us to our compensation peers. Each year the compensation committee approves the weighting of the absolute and relative measures to determine the number of PRSUs allocated to each performance goal. The absolute measures (Revenue and Operating Income performance goals) are weighted 60% and the relative measure (TSR performance goal) is weighted 40%. In 2019, we replaced Adjusted EBITDA with Operating Income for the company performance goal in order to bring our current plan design in better alignment with market practice, how we plan and give guidance, and shareholder expectations.
For purposes of our PRSUs:

“Revenue” is defined as our GAAP revenues, as may be adjusted for certain acquisitions during the specified performance period.
“Operating Income” is defined as net income (loss) adjusted to exclude interest and other expenses, provision (benefit) for income taxes and restructuring charges, but excluding recorded costs resulting from any business acquired by us (other than acquisitions with a total deal consideration as approved by the board of directors or one of its committees and set forth in a definitive agreement (not including new stock based awards granted to target’s continuing employees) of less than $20 million) during the specified performance period.
“Total Shareholder Return or TSR” is defined as (a) (i) our share price at the end of period (December 31, 2020) minus (ii) our share price at the start of period (January 1, 2019) divided by (b) our share price at the start of period (January 1, 2019). This rate of return, loss or breakeven is then measured against the performance of the Nasdaq Internet Index during the same period and using the same methodology and compared against our pre-established target levels as described above to determine the achievement of the performance goal.

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Change of Control and Severance Benefits: We believe that in order to properly motivate and incentivize our executive team in the event of a change of control and to the possibility of a termination without “cause” or a termination with “good reason,” a standardized “double trigger” change of control and severance policy is critical. In 2016, we reviewed our Change of Control and Involuntary Termination Protection Policy versus the protections at our compensation peers and determined that the current policy continues to further our interest in encouraging retention among our key executive officers and remains competitive with our compensation peers. However, in connection with this review and Mr. Noto’s increased responsibilities, the compensation committee approved an amendment to Mr. Noto’s Severance Policy to increase the lump sum severance payment from 50% of his annual base salary to 100% of his annual base salary in the event that Mr. Noto is involuntarily terminated for any reason (including by him for “good reason”) other than “cause,” death or disability and not in the context of a change of control. The material terms of this arrangements are set forth in “Executive Compensation—Compensation Tables—Potential Payments Upon Termination or Change of Control” below.these
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We evaluate our executive compensation programs, including our mixTABLE OF CONTENTS

EXECUTIVE COMPENSATION
arrangements are set forth in “Executive Compensation— Compensation Tables—Potential Payments Upon Termination or Change of cash and equity compensation, on an annual basis or as circumstances require based on our business objectives and the competitive environment for

Control” below.
Clawback Policy: We believe that it is important to foster and maintain a culture that emphasizes integrity and accountability. For this reason, we maintain a clawback policy that provides the compensation committee the ability to recover certain incentive compensation paid or payable to an executive officer in the event of a material restatement of all or a portion of our financial statements caused by or partially caused by the executive officer’s misconduct, as described in greater detail under the “Clawback Policy” section below.

talent. We will continue to increase cash compensation opportunities, where appropriate, in order to move closer to market relative to the competitive landscape and continue ourphase-in of our performance-based equity program.

Our Investor Outreach Program and Resulting CompensationChanges

We value the feedback of our stockholders. Following our 20162019 annual meeting of stockholders, we continued to engage our engagement initiative with our larger institutional stockholders to better understand their perspectives on our executive compensation practices and related governance topics. In 2016,2019, our management team reached out to our top institutional investors collectively holding approximately 23% ofas noted in our shares outstanding and met with institutional investors holding approximately 18% of our shares outstanding.Executive Compensation Highlights. This effort supplemented ongoing communications between our management and stockholders regarding our financial performance, and expanded upon the outreach to stockholders prior to and in connection with our 20162019 annual meeting of stockholders. Our objectives were to gain a better understanding of stockholders’ views on our executive compensation practices and on executive compensation best practices generally, as well as related governance topics. The Twitter participants in these meetings included our head of Compensation, head of Investor Relations, Deputy General Counsel and other members of our compensation, legal, operations, and investor relations teams.

Our stockholder outreach efforts generated important feedback forteams, as well as our compensation committee and the full board of directors. A summary of the feedback received and the actions taken is set forth below:

WHAT WE HEARD

WHAT WE DID

Stockholders were pleased that we had launched a PRSU program that fosterspay-for-performance

We continued to roll out the PRSU program, setting targets for 2017 operational performance and adding a relative total stockholder return target

Requests for additional disclosure around thephase-in of PRSUs to Named Executive Officers

We included additional disclosure in this CD&A, in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 2016 Compensation Decisions—Equity Compensation” on page 42

Requests for our board of directors to consider implementing stock ownership requirements

Our board of directors determined to consider this request at a later date given the total ownership stakes of each of our Named Executive Officers and directors and the lack of any significant sales of our stock (as further described in the section titled “Security Ownership of Certain Beneficial Owners and Management” on page 60)

Feedback regarding our corporate governance practices

Additional details on the feedback regarding our corporate governance practices appears in the section titled “Board of Directors and Corporate Governance—Corporate Governance Overview—Stockholder Outreach”

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Lead Independent Director in several meetings. The compensation committee and the board of directors are committed to maintaining apay-for-performance alignment in our executive compensation programs and will continue to solicit feedback from our stockholders regarding our programs and practices.

Changes to our Executive Compensation Programs for 2020
We evaluate our executive compensation programs, including our mix of cash and equity compensation, on an annual basis. Our compensation committee has made changes to further align and strengthen these programs to our stated goals of the executive compensation programs that will go into effect in 2020. Changes include:
Moving from a salary and equity only approach to a traditional pay mix approach comprising salary, bonus, and equity. The bonus program will be focused on short-term performance while the equity program will be focused on longer-term performance and retention.
Moving from an annual vesting value approach to a uniform 50/50 mix of RSU and PRSU awards using a grant date fair value approach.
Moving from a highly individualized vesting schedule to a 4-year standard vesting schedule for our RSU awards.
Enhancing our equity program to focus on longer-term performance and retention. Specifically, we are (i) revising the financial PRSU award to maintain the 1-year performance period but vest the award annually over 3-years instead of the current immediate payout at the end of the performance period, and (ii) revising the TSR PRSU award from a 2-year performance period with immediate payout to a 3-year performance period with immediate payout.
2019 “Say-on-Pay” Advisory Vote to Approve Executive Compensation
At last year’s annual meeting of stockholders held in May 2019, over 97% of the votes cast on our say-on-pay proposal were cast in favor of the compensation of the Named Executive Officers on an advisory basis. In 2019, the compensation committee considered the results of the “say-on-pay” vote as one factor when making its executive compensation decisions during 2019, including continuing the phase-in of our performance-based equity awards in order to remain market competitive and promote further alignment between the interests of our executives and our stockholders.
Elements of Pay and 2019 Compensation Decisions
Our executive compensation program is comprised of three primary components, listed in order of importance to us:
PAY COMPONENT
OBJECTIVE
BENEFIT TO STOCKHOLDERS
Equity Compensation
Provides a long-term incentive for executives to focus on stockholder value creation

Vesting schedule encourages retention

Performance-based grants encourage pay for performance
Value at time of vesting is based on long-term growth of Twitter’s stock price and/or, in the case of performance-based grants, meeting both absolute and relative objectives of the company

 60% based on absolute metrics
  - 30% Revenue
  - 30% Operating Income

 40% based on TSR relative to
  Nasdaq Internet Index

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PAY COMPONENT
OBJECTIVE
BENEFIT TO STOCKHOLDERS
Base Salary
Provides a measure of stable fixed compensation for performance of day-to-day services

Amount reflects individual’s performance and scope of responsibilities, as well as the competitive market for executive talent
Our base salary levels remain comparatively low but are still at levels that are competitive to help us attract and retain talented executives
Benefits and Perquisites
Provides for the health and welfare of our executives and their families, for protection from unexpected loss, as well as the opportunity to save for retirement
Competitive benefits help us attract and retain talented executives
We believe that awarding a significant portion of pay in the form of compensation that is directly linked to our stock price motivates our executive team to focus on growing our business over the long term and aligns our executives’ interests with those of our stockholders. We do not use specific formulas or
weightings in determining the allocation of the various pay elements; rather, each Named Executive Officer’s compensation has been individually designed to provide a combination of at-risk and fixed compensation that is tied to achievement of Twitter’s short and long-term objectives.
The following chart sets forth the relative weight of 2019 compensation attributable to equity compensation and base salary for our Named Executive Officers on average as a group (excluding our CEO who declined all compensation other than a base salary of $1.40).


Equity Compensation.
For 2019, the majority of the compensation opportunities for each of our executive officers, including each of our Named Executive Officers, was delivered through RSU and PRSU awards. As these awards have value to the recipient even in the absence of stock price appreciation, these awards help us retain and incentivize employees during periods of market volatility, and also result in our granting fewer shares of common stock than through stock options of equivalent grant date fair value. In addition to the initial equity grant that each executive officer receives as part of his or her new hire package, the compensation committee may grant our executive officers additional equity awards each year as business needs dictate given the nature of our rapidly changing business. Historically, when determining the number of shares subject to an equity grant to issue under both new hire and ongoing awards, we assess the value of the awards based on a variety of potential future stock prices to attempt to mitigate the risk of materially
over-compensating our executives if our stock price increases significantly. We also factor in the weighting of the split between RSUs and PRSUs based on our phase in approach of performance-based equity over time. Awards that have been granted to our executive team, including our Named Executive Officers, have been determined based on our board of directors’ or compensation committee’s business judgment regarding the appropriate level of compensation for the position as compared to those in our compensation peers or those companies that we consider direct competitors for talent; the critical nature of the position and the anticipated potential future impact; the size of each executive’s base salary due to the fact that we do not have a cash based bonus program for our executives; and the vested and unvested equity held by executives. On occasion, we issue options to purchase shares of Twitter stock to incentivize those executives who have a direct impact on our financial growth.
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We continue to review other equity compensation designs that may more closely align our compensation practices with our compensation peers and market practice.
2019 Equity Grants.
Jack Dorsey. Mr. Dorsey declined all equity compensation for 2019.
Ned Segal. We granted Mr. Segal a total of 139,000 PRSUs at target, of which (i) 83,400 PRSUs were tied to our 2019 fiscal year performance period (Revenue and Operating Income performance goals) and (ii) 55,600 PRSUs were tied to our 2019-2020 fiscal year performance period (TSR performance goal).
Vijaya Gadde. We granted Ms. Gadde a total of 172,000 PRSUs at target, of which (i) 103,200 PRSUs were tied to our 2019 fiscal year performance period (Revenue and Operating Income performance goals) and (ii) 68,800 PRSUs were tied to our 2019-2020 fiscal year performance period (TSR performance goal).
Matthew Derella. We granted Mr. Derella a total of 40,000 PRSUs at target, of which (i) 24,000 PRSUs were tied to our 2019 fiscal year performance period (Revenue and Operating Income performance goals) and (ii) 16,000 PRSUs were tied to our 2019-2020 fiscal year performance period (TSR performance goal).
Michael Montano. We granted Mr. Montano a total of 105,000 PRSUs at target, of which (i) 63,000 PRSUs were tied to our 2019 fiscal year performance period (Revenue and Operating Income performance goals) and (ii) 42,000 PRSUs were tied to our 2019-2020 fiscal year performance period (TSR performance goal).
RSUs.
Our RSU awards typically vest over a four-year period and we believe that they help incentivize our executives to build value
that can be sustained over time. For more information relating to the granting of these RSU awards, including the vesting schedules, see the section titled “Executive Compensation—Compensation Tables—Grants of Plan-Based Awards in Fiscal Year 2019” table below.
PRSUs.
We continued to use a portfolio approach when granting equity awards to our Named Executive Officers in 2019 by also granting PRSUs. The PRSUs are eligible to vest based upon our achievement of certain performance targets over a one-year or two-year performance period. The compensation committee set the performance targets for the performance period early in the first quarter of 2019 and assessed achievement against the one-year performance targets in February 2020. For 2019, the compensation committee chose a one-year performance period for the Revenue and Operating Income performance goals and a two-year performance period for the TSR performance goal to assess the impact of the plan on performance. We intend to reassess the performance goals and performance period in future years.
For more information relating to the granting of these PRSU awards, including the vesting schedules, see the section titled “Executive Compensation—Compensation Tables—Grants of Plan-Based Awards in Fiscal Year 2019” table below.
The compensation committee believed that these performance goals and the relative weighting of these goals as described below were appropriate to drive executive performance in achieving certain annual corporate performance goals that further our strategy and that are used by investors to evaluate our financial performance. No vesting of the PRSUs would occur until a minimum performance threshold was achieved and the PRSUs had a maximum vesting payout capped at 2x target outlined below.
MEASURE
WEIGHTING
PERFORMANCE
PERIOD
0%
MINIMUM
PAYOUT
100%
TARGET
PAYOUT
200%
MAXIMUM
PAYOUT
ACTUAL
PERFORMANCE
ACTUAL
VESTING
Revenue
30%
Fiscal year
2019
<= $3,042 million
$3,470 million
>= $4,107 million
$3,459 million
100%
Operating Income (before short term incentive target and PRSU expense)
30%
Fiscal year
2019
<= $134 million
$510 million
>= $1,071 million
$507 million
100%
TSR(1)
40%
Fiscal year
2019-2020
<= (33%) vs.
Nasdaq
Internet Index
Equals
Nasdaq
Internet Index
>= 50% vs.
Nasdaq
Internet Index
N/A
N/A
(1)
The TSR measure Actual Performance target and Actual Vesting cannot be determined until the end of the performance period (January 1, 2019 – December 31, 2020).
(2)
The payouts at lower performance thresholds are subject to a lower proportional return compared to results at higher performance thresholds.

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The following tables set forth the total PRSUs granted to our Named Executive Officers (i) at threshold, target and maximum award levels for the 2019 fiscal year performance period (Revenue and Operating Income performance goals) and the 2019-2020 fiscal year performance period (TSR performance
goal) and (ii) the actual number of PRSUs that vested as a result of our performance against our targets for the 2019 fiscal year performance period for our Revenue and Operating Income performance goals:
NAMED EXECUTIVE OFFICER(1)
PRSU GRANT
FOR 2019
REVENUE /
OPERATING
INCOME
PERFORMANCE
GOALS
(AT THRESHOLD)
PRSU GRANT FOR
2019
REVENUE /
OPERATING
INCOME
PERFORMANCE
GOALS
(AT TARGET)
PRSU GRANT
FOR 2019
REVENUE /
OPERATING
INCOME
PERFORMANCE
GOALS
(AT MAXIMUM)
PRSU GRANT
FOR 2019
REVENUE /
OPERATING
INCOME
PERFORMANCE
GOALS
(ACTUAL)
Jack Dorsey
Ned Segal
0
  83,400
 166,800
  83,400
Vijaya Gadde
0
 103,200
  206,400
 103,200
Matthew Derella
0
  24,000
  48,000
  24,000
Michael Montano
0
  63,000
 126,000
  63,000
(1)
Mr. Dorsey declined all equity compensation in 2019.
NAMED EXECUTIVE OFFICER(1) (2)
PRSU GRANT
FOR 2019-2020
TSR
PERFORMANCE
GOAL
(AT THRESHOLD)
PRSU GRANT
FOR 2019-2020
TSR
PERFORMANCE
GOAL
(AT TARGET)
PRSU GRANT
FOR 2019-2020
TSR
PERFORMANCE
GOAL
(AT MAXIMUM)
PRSU GRANT
FOR 2019-2020
TSR
PERFORMANCE
GOAL
(ACTUAL)
Jack Dorsey
Ned Segal
0
  55,600
111,200
 N/A
Vijaya Gadde
0
  68,800
 137,600
 N/A
Matthew Derella
0
 16,000
  32,000
 N/A
Michael Montano
0
  42,000
  84,000
 N/A
(1)
Mr. Dorsey declined all equity compensation in 2019.
(2)
The actual performance for the PRSU grant for the 2019-2020 fiscal year performance period (TSR performance goal) cannot be determined until the end of the performance period (January 1, 2019 – December 31, 2020).
Base Salary. Historically, the salaries of our executive team, including our Named Executive Officers, have remained below competitive market levels. We have on occasion gradually increased the base salaries for our executive team, including our Named Executive Officers, to market competitive levels. In 2019, we increased the salaries of our Named Executive Officers (except for Mr. Dorsey), although cash compensation remains meaningfully below market.
The following table shows the annualized base salary rates in effect for 2019:
NAME
2019 BASE
SALARY RATE ($)
Jack Dorsey
1.40   
Ned Segal
600,000   
Vijaya Gadde
600,000   
Matthew Derella
600,000   
Michael Montano
600,000   
Benefits. Our executive officers, including the Named Executive Officers, participate in the same benefits plans and programs as all other Twitter employees in the same geographies where such executive officers are based. These plans include medical, dental, and vision care plans, flexible spending accounts for health and dependent care, life, accidental death and dismemberment, disability, and travel insurance, employee assistance programs, employee stock purchase plan and paid time off.
In addition, we maintain a tax qualified 401(k) retirement savings plan that contains both a pre-tax and an after-tax savings feature for the benefit of eligible U.S. employees, including our Named Executive Officers. We provide a discretionary match of $0.50 for every dollar an employee contributes up to a maximum company contribution of $3,000. We believe that a company contribution encourages all eligible U.S. employees to contribute to long-term retirement savings. All 2019 contributions were fully vested as of their respective contribution dates and are deductible by us.
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EXECUTIVE COMPENSATION
Perquisites. Consistent with the practices of many companies in our peer group, in the past we have provided limited perquisites to our executive officers. In 2019 we did not provide any perquisites to our Named Executive Officers.
Our Compensation-Setting Process

We have been undergoing a period of rapid growth, development and change both as a private and public company in a highly competitive business and technological environment that dictates that we consider a number of factors in determining individual compensation arrangements with executives, including our Named Executive Officers, at the time we hire them, including:

our need to fill a particular position;

our financial position and growth direction at the time of hiring;

the individual’s expertise and experience;

the competitive nature in hiring for the position; and

the challenges discussed in the section titled “Executive Compensation—Compensation Discussion and Analysis—Executive Summary” above.

Role of Our Compensation Committee.Our compensation committee is composed entirely of independent directors, and is responsible for overseeing our executive compensation program. Our compensation committee approves ongoing compensation arrangements for our executive officers, including our Named Executive Officers (other than our CEO) and makes recommendations to the full board of directors regarding our CEO’s compensation. In making its determination fordetermining compensation for our Named Executive Officers, our compensation committee considers numerous factors, including:

recommendations of our CEO and other management (as described below);

the individual achievement of each executive officer, compensation peer and competitive market data (as described below);

the experience and contributions of our executive officers to our key business objectives; and
internal pay equity based on the impact on our business and performance.

There is no predetermined formula for weighting these factors. Instead, our compensation committee considers all of this information in light of our business objectives. Our compensation committee operates under a written charter adopted approved by our board of directors. The charter is available on our website at http:https://investor.twitterinc.com.

investor.twitterinc.com.

Role of Management.Each year, or as needed, ourOur CEO, together with senior HR management, reviews our executive compensation practices
against our compensation peers (described below), competitors for talent and market data. At the compensation committee’s request, our CEO then makes recommendations for target compensation opportunities for executive officers (other than himself). Our compensation committee believes that our CEO’s input for the compensation opportunities for other executives is highly valuable because of his daily involvement with the other members of our executive team and our business. No executive officer participates directly in the final deliberations or determinations regarding his or her own compensation package. Our senior management team also provides input on, and helps negotiate, initial compensation packages for our newly hired executives. Our compensation committee seeks input from senior management during the process of searching for and negotiating compensation packages, with new senior level hires and coordinates with our Chief Financial Officer and Chief Accounting Officer in determining the financial and accounting implications of our executive compensation programs and hiring decisions. Our CEO, Mr. Dorsey, requested and our board of directors approved that he forego all compensation for 2016 and our board2019 other than a base salary of directors followed that request.

$1.40.

Role of the Compensation Consultant. Our compensation committee has the authority to engage its own advisors to assist in carrying out its responsibilities. In 2016,2019, our compensation committee requested that management engageengaged with Compensia Inc., a national compensation consulting firm, on matters relating to our compensation peers selection as well as to provide support and specific analyses with regard to compensation data and formulation of recommendations for executive compensation. Based on the consideration of the factors specified in the rules of the SEC and the listing standards of NYSE, our compensation committee does not believe that its relationship with Compensia and the work of Compensia on behalf of the compensation committee raises any conflict of interest. The compensation committee intends to periodically reviewreviews the need to independently retain a compensation consultant.

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Use of Comparative Market Data. We establishedEach year our compensation peers in October 2013 in conjunctioncommittee reviews, with our initial public offering. Each year the compensation committee reviewsassistance from Compensia and input from management, the current compensation peers along with the selection criteria for applicability in making the next year’s compensation decisions. TheIn determining which companies should be in the peer group, our compensation peers, used to inform 2016 compensation decisions, were selected using four general selection parameters. The criteria arecommittee considered companies that met some or all of the following criteria: (i) software (primary) and broad technology (secondary) companies located in the United States which areStates; (ii) had revenues between one half (0.5x) and two and one half (2.5x) times our size in revenue withrevenue; (iii) had a market capitalization of one third (0.3x) to three (3.0x) times our market capitalization withcapitalization; and (iv) a preference for companies with high growth and high market capitalization to revenue multiples. We also consider cash and equity compensation data for Facebook as a reference peer, given that we directly compete for key talent with Facebook, in order to better representFacebook.


TWITTER, INC. / 2020 Proxy Statement
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EXECUTIVE COMPENSATION
Based on the current competitivecompensation peer criteria and talent environment. In making 2016input from management and Compensia, the committee determined the following companies would make up the compensation peer group determinations, the compensation committee reviewed the recommendations provided by Compensia based on the criteria described above and removed Groupon, due to industry; Tesla, due to industry and financials; and Yahoo, due to sale of business, and to add Autodesk, Electronic Arts and Red Hat . Accordingly, the compensation peers used to inform 2016 compensation decisions were:

for 2019 decisions:
Autodesk, Inc.
ServiceNow, Inc.
VMWare, Inc.

       Adobe

Electronic Arts Inc.

Snap Inc.
Workday, Inc.
Intuit Inc.
Splunk Inc.
Yelp Inc.
Match Group, Inc.
Square, Inc.
Zillow Group, Inc.
Palo Alto Networks,

Inc.

Splunk

Symantec Corporation

Zillow

       Autodesk

Pandora Media

TripAdvisor

       Electronic Arts

Red Hat,

Inc.

VMWare

TripAdvisor, Inc.

       LinkedIn

Salesforce.com

Workday

       Netflix

ServiceNow

Yelp

Our compensation committee intends to continue to review our compensation peers and the underlying criteria annually to assess thatwhether it remains appropriate for review and comparison purposes. We also participate in surveys of market compensation practices in our industry and broadly across all industries, and undertake specialized studies of competitive market practices using the most relevant published survey sources and public filings.

When determining 20162019 executive officer compensation opportunities, management presented information to the compensation committee based on compensation peers and

market survey data. Our compensation committee considered this information in making its decision but did not engage in strict benchmarking to a fixed percentile. Instead, our compensation committee, taking into consideration the factors described above, relied on the business experience of its members and on the recommendations of management to craft compensation packages appropriate for our particular executives taking into consideration the factors described above.executives. We believe that the 2019 total target compensation opportunities of our executive officers, including our Named Executive Officers, were competitive with market practices for similarly situated executives of our compensation peers.

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Elements of Pay and 2016 Compensation Decisions

Our executive compensation program is comprised of three components, listed in order of importance:

PAY COMPONENT

OBJECTIVE

BENEFIT TO STOCKHOLDERS

   Equity Compensation

Provides a long-term incentive for executives to focus on stockholder value creation

Vesting schedule encourages retention

Performance-based grants encourage pay for performance

Value at time of vesting is based on long-term growth of Twitter’s stock price and/or starting in 2016, meeting corporate performance objectives of Twitter
   Base Salary

Provides a measure of stable fixed compensation for performance ofday-to-day services

Amount reflects individual’s performance and scope of responsibilities, as well as the competitive market for executive talent

Our base salary levels remain comparatively low as we try to conserve cash resources but at levels that are competitive to help us attract and retain talented executives
   Benefits and PerquisitesProvides for the health and welfare of our executives and their families, for protection from unexpected loss, as well as the opportunity to save for retirementCompetitive benefits help us attract and retain talented executives

We believe that awarding a significant portion of pay in the form of compensation that is directly linked to our stock price motivates our executive team to focus on growing our business over the long term and aligning our executives’ interests with those of our stockholders. We do not use specific formulas or weightings in determining the allocation

of the various pay elements; rather, each of our Named Executive Officer’s compensation has been individually designed to provide a combination ofat-risk and fixed compensation that is tied to achievement of Twitter’s short- and long-term objectives.

The following chart sets forth the relative weight of 2016 compensation attributable to equity compensation and base salary for our Named Executive Officers on average as a group (excluding our CEO who declined all compensation).

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Equity Compensation.

Phase-in of RSUs and PRSUs.Due to the size and vesting status of our executive team’s existing equity awards, and our desire to incent our executive team to focus on long-term business objectives, the compensation committee, upon recommendation from our senior management, adopted a “gap to target” TDC approach to vesting. Under this approach, we only issue new time vested equity awards when a material gap to targeted TDC exists based on the value of existing awards, including the value of PRSUs at target, and the schedule by which the existing awards vest. The issuance of equity to fill the gap is notautomatic--the compensation committee considers multiple factors, such as business and individual performance, when granting new awards. Each of our Named Executive Officers, with the exception of Mr. Dorsey who declined all compensation and Mr. Kordestani whose 2016 PRSUs were granted pursuant to his employment letter dated October 13, 2015, received equity awards in 2016 to recognize the material change in the scope and responsibility of his or her respective job that occurred in 2016. The same gap to target TDC philosophy

was applied based on the benchmark compensation target for the new role. The compensation committee is currently targeting 15%, 30% and 50% of our executives total equity compensation vesting for 2017, 2018 and 2019 to be in the form of PRSUs to the extent that PRSUs can be granted without having an executive exceed our TDC targets in each of those years. Based on the amount of existing equity vesting each year, including PRSUs at target, the compensation committee granted an award which vesting schedule is customized to fill the gap to target TDC in each year. If an executive’s TDC is above target in one year, no shares are awarded to vest in that given year. We believe this approach limits the amount of incremental compensation received above target TDC and will promote long-term retention by allowing for multiple years between the grant date and the vesting start date before an executive can begin to realize value on his or her equity award. An illustration of how we calculate the gap and determine vesting in any new grants follows in a hypothetical example where we are targeting $5 million per year in TDC for an executive who has a current forecasted TDC in future years as indicated in the first row:

   

 

2017

 

 

 

2018

 

 

 

2019

 

 

 

2020

 

 

Forecasted TDC with existing equity

 

  

 

 

 

 

$5.2M

 

 

 

 

 

$4.8M

 

 

 

$2.0M

 

 

 

$300K

 

 

Value of Proposed RSU Grant

 

  

 

 

 

 

-0-

 

 

 

 

 

$140K

 

 

 

$1.5M

 

 

 

$2.35M

 

 

Vesting Schedule

 

  

 

 

 

 

N/A

 

 

 

 

 

25% per quarter,
commencing Q1,
2018

 

 

 

25% per quarter,
commencing Q1,
2019

 

 

 

25% per quarter
commencing Q1,
2020

 

 

Value of Proposed PRSU Grant at Target (1 year performance period) (% of total equity)

 

  

 

 

 

 

N/A

 

 

 

 

 

$60K (30%)

 

 

 

$1.5M (50%)

 

 

 

$2.35M (50%)

 

 

Total Target TDC with Proposed Equity Grant

 

  

 

 

 

 

$5.2M

 

 

 

 

 

$5.0M

 

 

 

$5.0M

 

 

 

$5.0M

 

RSUs.

For 2016, the majority of the compensation opportunities for each of our executive officers, including each of our Named Executive Officers, is delivered through RSU awards. As RSU awards have value to the recipient even in the absence of stock price appreciation, RSUs help us retain and incentivize employees during periods of market volatility, and also result in our granting fewer shares of common stock than through stock options of equivalent grant date fair value. Our RSU awards typically vest over a four-year period and we believe that, like stock options, they help incentivize our executives to build value that can be sustained over time. In addition to the initial equity grant that each executive officer receives as part of his or her new hire package, the compensation committee may grant our executive officers additional equity

awards each year as business needs dictate given the nature of our rapidly changing business. When determining the number of RSUs to issue under both new hire and ongoing awards, we assess the value of the awards based on a variety of potential future stock prices to attempt to mitigate the risk of materially over-compensating our executives if our stock price increases significantly. We also factor in the weighting of the split between RSUs and PRSUs based on our phase in approach of performance-based equity over time. The size of awards that have been granted to our executive team, including our Named Executive Officers, have not been determined based on a specific formula, but rather on our board of directors’ or compensation committee’s business judgment regarding the appropriate level of compensation for the position as compared to those in our compensation peers or those companies that we consider direct

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

competitors for talent; the critical nature of the position and the anticipated potential future impact; the size of each executive’s base salary due to the fact that we do not have a cash based bonus program; and the vested and unvested equity held by executives. On occasion, we issue options to purchase shares of Twitter stock, either in the form of incentive stock options ornon-qualified stock options, to incentivize those executives who have a direct impact on our financial growth.

PRSUs.

For 2016 we started to award long-term performance-based compensation in the form of PRSUs to our executive officers (other than Mr. Dorsey who declined all compensation and Mr. Kordestani whose 2016 PRSUs were granted pursuant to his employment letter dated October 13, 2015). Subject to the terms of the 2013 Plan, the PRSUs were eligible to vest based upon our achievement of certain performance targets over aone-year performance period. The compensation committee set the performance targets for the performance period in early Q1 2016 and assessed achievement against those performance targets in February 2017. Given that this is our initial roll out of the program, we chose a one year performance period to assess the impact of the plan on performance. We intend to reassess the performance metrics and performance period in future years.

For more information relating to the granting of these RSU and PRSU awards, including the vesting schedules, see the section titled “Executive Compensation—Compensation Tables—Grants of Plan-Based Awards in Fiscal Year 2016” table below.

2016 Equity Grants.

Jack Dorsey. Mr. Dorsey declined all compensation for 2016 (including equity awards).

Anthony Noto. In recognition of Mr. Noto’s increased scope and responsibility including his leadership on our Live initiatives and subsequent promotion to COO in November 2016 and his gap to targeted TDC based on the COO role, he was granted a total of 1,258,750 RSUs and 22,500 PRSUs at target for performance year 2016. 52,500 RSUs vested quarterly over 2016, 207,500 RSUs will vest quarterly over

2017, 248,750 RSUs will vest quarterly over 2018, 425,000 RSUs will vest quarterly over 2019 and 325,000 RSUs will vest quarterly over 2020.

Omid Kordestani. Pursuant to Mr. Kordestani’s original employment letter dated October 13, 2015, we granted him 100,000 PRSUs at target for performance year 2016. Mr. Kordestani did not receive additional grants in 2016.

Vijaya Gadde. In recognition of Ms. Gadde’s increased scope and responsibility and her gap to targeted TDC based on the General Counsel role, she received a grant of 600,000 RSUs and 20,000 PRSUs at target for performance year 2016. 140,000 RSUs vested quarterly over 2016, 140,000 RSUs will vest quarterly over 2017, 200,000 RSUs will vest quarterly over 2018 and 120,000 RSUs will vest quarterly over 2019.

Adam Bain. In recognition of Mr. Bain’s promotion to COO in September 2015 and his gap to targeted TDC based on the COO role, he received a grant of 1,850,000 RSUs and 40,000 PRSUs at target for performance year 2016. 527,500 RSUs vested quarterly over 2016, 527,500 RSUs were scheduled to vest quarterly over 2017, 465,000 RSUs were scheduled to vest quarterly over 2018 and 330,000 RSUs were scheduled to vest quarterly over 2019. Mr. Bain resigned from the company on November 30, 2016 and all unvested equity was forfeited as of his date of termination, including the aforementioned grants vesting in 2017 – 2019 and PRSUs.

Adam Messinger. In recognition of Mr. Messinger’s appointment as our head of engineering, product development (other than the product teams related to monetization efforts), and design in addition to his role as Chief Technology Officer in January 2016 and his gap to targeted TDC based on the head of engineering, product development (other than the product teams related to monetization efforts), and design role, he received a grant of 1,250,000 RSUs and 25,000 PRSUs at target for performance year 2016. 360,000 RSUs vested quarterly over 2016, 360,000 RSUs were scheduled to vest quarterly over 2017, 320,000 RSUs were scheduled to vest quarterly over 2018 and 210,000 RSUs were scheduled to vest quarterly over 2019. Mr. Messinger resigned from the company on December 22, 2016 and all unvested equity was forfeited as of his date of termination, including the aforementioned grants vesting in 2017 – 2019 and PRSUs.

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TWITTER, INC. / 2017 Proxy Statement    43


EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Performance-Based Restricted Stock Units for 2016. For fiscal 2016, the compensation committee granted PRSUs, as described above, to our executive officers that would vest based on our performance during the fiscal year compared topre-established target levels for two equally weighted measures—GAAP revenue and Adjusted EBITDA. The compensation committee believed that these metrics and this weighting were appropriate to influence executive performance in achieving certain annual corporate

performance goals that further our strategy and that are used by investors to evaluate our financial performance. The compensation committee believes that targets for performance-based equity compensation should be rigorous and challenging and therefore set the targets indicated below. No vesting of the PRSUs would occur until a minimum performance threshold was achieved and the PRSUs had a maximum vesting payout capped at 2x target outlined below.

MEASURE

 

 

WEIGHTING

 

 

 

TARGET (100%

VESTING)

 

 

 

ACTUAL

PERFORMANCE

 

 

ACTUAL VESTING   

 

 

2016 GAAP Revenue

 

  

 

 

 

 

50

 

 

%

 

  

 

$

 

 

2,864 million

 

 

 

  

 

$

 

 

2,530 million

 

 

 

 

 

     0%

 

 

2016 Adjusted EBITDA

 

  

 

 

 

 

50

 

 

%

 

  

 

$

 

 

690 million

 

 

 

  

 

$

 

 

751 million

 

 

 

 

 

142%

 

For these purposes, “2016 GAAP Revenue” is defined as our GAAP revenues, as may be adjusted for certain acquisitions. “2016 Adjusted EBITDA” is defined as net loss (income) adjusted to exclude stock-based compensation expense, depreciation and amortization expense, interest and other expenses, provision (benefit) for income taxes and restructuring charges, but excluding recorded costs resulting from any business acquired by us (other than acquisitions with a total deal consideration as approved by the board of

directors or one of its committees and set forth in a definitive agreement (not including new stock based awards granted to target’s continuing employees) of less than $50 million).

The following table sets forth the total PRSUs granted to our Named Executive Officers at target and the number of PRSUs that vested as a result of our performance against our targets in 2016:

NAMED EXECUTIVE OFFICER1

 

 

 

PRSU GRANT

FOR 2016
PERFORMANCE

(AT THRESHOLD)

 

 

PRSU GRANT
FOR 2016
PERFORMANCE

(AT TARGET)

 

 

PRSU GRANT
FOR 2016
PERFORMANCE

(AT MAXIMUM)

 

 

PRSU GRANT
FOR 2016
PERFORMANCE   

(ACTUAL)

 

 

Anthony Noto

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

22,500

 

 

 

  

 

 

 

 

45,000

 

 

 

  

 

 

 

 

15,984

 

 

 

 

Omid Kordestani

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

100,000

 

 

 

  

 

 

 

 

200,000

 

 

 

  

 

 

 

 

71,040

 

 

 

 

Vijaya Gadde

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

20,000

 

 

 

  

 

 

 

 

40,000

 

 

 

  

 

 

 

 

 

14,208

 

 

 

 

 

1Messrs. Bain and Messinger were awarded PRSUs with 2016 targets, but those PRSUs did not vest as Messrs. Bain and Messinger resigned prior to the date on which the compensation committee determined the performance of the company’s performance against targets.

Base Salary.The salaries of our executive team, including our Named Executive Officers, have remained below market due to the fact that until October 2013, we were a privately-held company with the potential for significant equity upside coupled with our desire to maintain internal pay equity between executive officers and other senior level individuals. Starting in 2014, our compensation committee agreed that the base salaries for our executive team, including our Named Executive Officers, should gradually increase to market competitive levels and accordingly in 2014, we raised base salaries to the lesser of 80% of market target or 150% of current base. In 2016, we made further adjustments both in recognition of certain Named Executive Officer promotions as well as to continue to close the gap on market normative

levels of base pay; even with the 2016 increases, our executive officers still remain well below our compensation peers. The following table shows the base salary rates in effect for 2016 (Mr. Dorsey declined a base salary for 2016):

NAME

2016 BASE

SALARY RATE ($)   

Jack Dorsey

—  

Omid R. Kordestani

50,000

Anthony Noto

500,000

Vijaya Gadde

500,000

Adam Bain

500,000

Adam Messinger

500,000

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

Benefits.Twitter executives, including the Named Executive Officers, participate in the same benefits plans and programs that all other Twitter employees in the same geographies they are based. These plans include medical, dental, and vision care plans, flexible spending accounts for health and dependent care, life, accidental death and dismemberment, disability, and travel insurance, employee assistance programs, employee stock purchase plan and paid time off.

In addition, we maintain a tax qualified 401(k) retirement savings plan that contains both apre-tax and anafter-tax savings feature for the benefit of eligible U.S. employees, including our Named Executive Officers. In 2016, we implemented a discretionary employer matching contribution program by which the company will make a contribution of $.50 for every dollar an employee contributes in either thepre-tax orpost-tax Roth account up to a maximum company contribution of $1,500 per year per eligible employee, including our Named Executive Officers. In order to receive the company contribution, the employee must be employed as of December 31 of the applicable plan year and have at least 6 months of continuous service. We believe that a company contribution encourages all eligible U.S. employees to contribute to long-term retirement savings. The 2016 contribution was fully vested as of the December 31 contribution date and is deductible by us.

Perquisites. Consistent with the practices of many companies in our peer group, we provide limited perquisites, mainly in the form of personal security, to several of our Named Executive Officers. We believe that the personal safety of our Named Executive Officers is paramount to Twitter and believe that the cost of the security measures are appropriate and necessary. With respect to Mr. Dorsey, we paid for the costs of security personnel. None of the security related costs constitute taxable income to our Named Executive Officers.

Other Compensation Information

Employment Arrangements.Each of our Named Executive Officers has entered into a written,at-will employment offer letter with us. For a summary of the material terms and conditions of these employment offer letters, see the section titled “Executive Compensation—Compensation Discussion and Analysis—Other Compensation Information—Executive Officer Employment Letters.”

Post-Employment Compensation.Each of our Named Executive Officers participates in our Change of Control and Involuntary Termination Protection Policy (the “Severance

Policy”), which provides standardized payments and benefits to the Named Executive Officers in the event of ana termination without “cause” by Twitter or termination for “good reason” by the participant, whether or not in connection with a change of control, to make these benefits consistent among the executives who have these arrangements. Our compensation committee approves all plan participants and the level of benefit applicable to each plan participant. We believe that the

change of control benefits in the Severance Policy assist to maximize stockholder value and maintain executive focus in the immediate period prior to, during and after the change of control event.
The material terms of these post-employment arrangements are set forth in “Executive Compensation—Compensation Tables—Potential Payments Upon Termination or Change of Control” below.

Clawback Policy. We believe that it is important to foster and maintain a culture that emphasizes integrity and accountability. Our Clawback Policy permits the company to require that any current or former officer of the company who is (or was) subject to Section 16 of the Exchange Act, repay certain cash-based incentive compensation or performance-based equity compensation to the company if the compensation committee determines that such participant’s actions caused or partially caused the company to restate all or a portion of its financial statements within the three-year period from the original filing date of the restated financial statements. If the compensation committee determines that any such cash-based incentive compensation or performance-based equity compensation would have been less had they been calculated based on the restated results, and further determines that fraud, gross negligence, or intentional misconduct by any such participant caused or partially caused such restatement and it is in our best interests to recover all or a portion of the excess amount of cash-based incentive compensation or performance-based equity compensation received (or to be received) by such participant, the compensation committee may seek to recover the difference between the amounts awarded or paid (or to be awarded or paid) and the amounts that would have been awarded or paid based on the restated results.
When the SEC adopts final clawback policy rules under the Dodd-Frank Wall Street Reform and Consumer Protection Act, we will review and may revise our Clawback Policy to the extent required to comply with such rules.
Accounting Treatment. We recognize anon-cash charge to earnings for accounting purposes for equity awards. We expect that our compensation committee will continue to review and
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TWITTER, INC. / 2020 Proxy Statement


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
consider the accounting impact of equity awards in addition to considering the impact for dilution and overhang when deciding the amounts and terms of equity grants.

Deductibility of Executive Compensation.Code Section 162(m) may limit the amount that we may deduct from our federal income taxes for compensation paid to certain of our current or former executive officers who qualify as “covered employees” within the meaning of Code Section 162(m) to one million dollars per executive officer per year, unless certain requirements are met. Code Section 162(m) provides an exception from this deduction limit for certain forms of performance-based compensation and for certain compensation paid during a transition period after our initial public offering. year.
While theywe are mindful of the benefit of the full deductibility of compensation, our board of directors and compensation committeewe believe that we should not be constrained by the requirements of the Code Section 162(m) exception where those requirements would impair our flexibility in compensating our executive officers in a manner that can best promote our corporate objectives. Therefore, our board of directors and compensation committeewe have not adopted a policy that would require that all compensation be deductible, though it doeswe do consider the deductibility of compensation.

compensation when making compensation decisions. We may authorize compensation payments that are not fully tax deductible if we believe that such payments are appropriate to attract and retain executive talent or meet other business objectives.

Taxation of Parachute Payments and DeferredCompensation.We do not provide, and have no obligation to provide, any executive officer, including any Named Executive Officer, with a“gross-up” “gross-up” or other reimbursement payment for any tax liability that he or she might owe as a result of the application of Section 280G, 4999, or 409A of

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

the Code. Sections 280G and 4999 of the Code provide that executive officers and directors who hold significant equity interests and certain other service providers may be subject to an excise tax if they receive payments or benefits in connection with a change of control that exceed certain limits prescribed by the Code, and that the employer may forfeit a deduction on the amounts subject to this additional tax. Section 409A of the Code also may impose significant taxes on a service provider in the event that he or she receives deferred compensation that does not comply with the requirements of Section 409A of the Code. We have structured our compensation arrangements with the intention of complying with or otherwise being exempt from the requirements of Section 409A of the Code.

Hedging and Pledging Policies.We have established an Insider Trading Policy, which applies to all of our employees and directors, and among other things, prohibits short sales, engaging in transactions in publicly-traded options (such as puts and calls) and other derivative securities relating to our common stock. This prohibition extends to any hedging or similar transaction designed to decrease the risks associated with holding our securities. In addition, our Named Executive Officers are prohibited from pledging any of our securities as collateral for a loan and from holding any of our securities in a margin account.

Executive Officer Employment Letters.Letters.

Jack Dorsey. We entered into an executive employment letter dated June 11, 2015 with Mr. Dorsey, our Chief Executive Officer. The letter has no specific term and provides for at-will employment.
Ned Segalat- will employment. At the time Mr. Dorsey was appointed Chief Executive Officer, he declined all compensation and therefore, is not currently subject to our Severance Policy.

Omid Kordestani. We entered into an executive employment letter dated October 13, 2015July 11, 2017 with Mr. Kordestani,Segal, our Executive Chairman. The letter has no specific term and provides forat-will employment. The letter provides that Mr. Kordestani’s base salary is initially $50,000 per year and outlines his initial grants of 800,000non-qualified stock options and 400,000 PRSUs. Thenon-qualified stock options vest 25% on the first day of the month following hisone-year employment anniversary and then quarterly thereafter for the remaining 12 quarters, subject to his continued employment on each vesting date. The PRSUs will have performance periods over four fiscal years beginning with our 2016 fiscal year, with performance targets to be set for each performance period in advance of the end of the applicable performance period, and, achievement determined in the first quarter following each completed fiscal year.

Mr. Kordestani’s letter also specifies his severance arrangement if he is involuntarily terminated or terminates for “good reason” either in isolation or in connection with a change of control event, as described in the section titled “Executive Compensation—Compensation Tables—Potential Payments Upon Termination or Change of Control.”

Anthony Noto. We entered into an executive employment letter dated June 30, 2014 with Anthony Noto, our Chief Operating Officer and Chief Financial Officer. The letter has no specific term and provides forat-will employment. employment. The letter provides that Mr. Noto’s base salary was initially $250,000 (subsequently increased to $500,000) and outlines his initial grants of 1,500,000 RSUs and 500,000non-qualified stock options, each vesting 25% on the first day of the month following hisone-year employment anniversary (with 8/48th of the grant vesting as of March 1, 2015) and then quarterly thereafter for the remaining 12 quarters. Mr. Noto’s letter also specifies his severance arrangement if he is involuntarily terminated or terminates for “good reason” either in isolation or in connection with a change of control event, as described in the section titled “Executive Compensation—Compensation Tables—Potential Payments Upon Termination or Change of Control.” For Mr. Noto’s current base salary, see the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 2016 Compensation Decisions—Base Salary.”

Vijaya Gadde. We entered into an executive employment letter dated October 1, 2013 with VijayaMs. Gadde, our General CounselChief Legal Officer and Secretary. The letter has no specific term and provides for at-will employment.
Matthew Derellaat-will employment. The letter supersedes all existing agreements and understandings Ms. Gadde may have concerning her employment relationship with us. The letter also provides that Ms. Gadde’s annual base salary was initially $250,000 as of the effective date of the letter (subsequently increased to $500,000). For Ms. Gadde’s current base salary, see the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 2016 Compensation Decisions—Base Salary.”

Adam Bain. We entered into an executive employment letter dated August 19, 2010October 1, 2012 with Adam Bain,Mr. Derella, our former Chief Operating Officer.Customers Lead. The letter has no specific term and provides forat-will employment. employment. The letter supersedes all existing agreements and understandings Mr. Bain may have concerning his employment relationship with us. The letter also provided that Mr. Bain’s annual base salary was initially $200,000 (subsequently increased to $500,000). Mr. Bain

Michael Montano46    TWITTER, INC. / 2017 Proxy Statement

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EXECUTIVE COMPENSATION

Compensation Discussion and Analysis

resigned from the company on November 30, 2016. Accordingly, he was not paid severance and is no longer subject to our Severance Policy.

Adam Messinger. We entered into an executive employment letter dated October 17,June 20, 2011 with Adam Messinger,Mr. Montano, our former Chief Technology Officer.Engineering Lead. The letter has no specific term and provides forat-will employment. employment. The letter supersedes all existing agreements and understandings Mr. Messinger may have concerning his employment relationship with us. The letter also provided that Mr. Messinger’s annual base salary was initially $200,000 (subsequently increased to $500,000). Mr. Messinger resigned from the company on December 22, 2016. Accordingly, he was not paid severance and is no longer subject to our Severance Policy.

Compensation-Related Risk.

We have undertakenengaged Compensia to complete a risk review of our employee compensation policies and practices in which our employees (including our executive officers) participate, to determine whether these policies and practices have any features that might create undue risks or encourage unnecessary and

excessive risk-taking that could threaten our value. In ourthe review, we consideredconsideration was given to numerous factors and design elements that manage and mitigate risk, without diminishing the effect of the incentive nature of compensation, including, but not limited to, the following:

a commission-based incentive program for sales employees that only results in payout based on measurable financial or business critical metrics;

ownership of a large percentage of our shares and equity awards by senior management; and

our practice of awarding long-term equity grants upon hire to our executives in order to directly tie the executive’s expectation of compensation to their contributions to the long-term value of the company.

Based on our review,

After reviewing the analysis performed by Compensia, we concluded that any potential risks arising from our employee compensation policies and practices, including our executive compensation programs, are not reasonably likely to have a material adverse effect on Twitter. Our compensation committee has reviewed this assessment and agreed with management’s conclusions.

our company.

TWITTER, INC. / 2020 Proxy Statement
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EXECUTIVE COMPENSATION
Compensation Committee Report

The Compensation Committeecompensation committee has reviewed and discussed with management the Compensation Discussion and Analysis provided above. Based on its review and discussions, the Compensation Committeecompensation committee recommended to the Boardboard of Directorsdirectors that the Compensation Discussion and Analysis be included in this proxy statement and Twitter’s Annual Report on Form10-K for the year ended December 31, 2016.

Compensation Committee

Peter Fenton (Chair)

David Rosenblatt

Marjorie Scardino

Bret Taylor

2019.
Compensation Committee
David Rosenblatt (Chair)
Patrick Pichette
Bret Taylor
46

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TABLE OF CONTENTS

EXECUTIVE COMPENSATION

Compensation Tables


Compensation Tables

20162019 Summary Compensation Table

NAME AND PRINCIPAL
POSITION

 

 

YEAR

 

 

SALARY
($)(1)

 

 

BONUS
($)(2)

 

 

OPTION
AWARDS
($)(3)

 

 

STOCK
AWARDS
($)(4)

 

 

 

ALL OTHER

COMPENSATION
($)(5)

 

 

TOTAL
COMPENSATION
($)

 

Jack Dorsey

   2016   —     —     —     —     56,551   56,551

 

Chief Executive Officer

 

   

 

2015

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

68,506

 

 

   

 

68,506

 

 

Anthony Noto(6)

   2016   496,154   —     —     23,278,425   1,500   23,776,079

 

Chief Financial Officer and Chief

   2015   250,000   —     —     —     151,281   401,281

 

Operating Officer

 

   

 

2014

 

 

   

 

124,038

 

 

   

 

—  

 

 

   

 

9,545,000

 

 

   

 

63,075,000

 

 

   

 

24,060

 

 

   

 

72,768,098

 

 

Omid Kordestani(7)

   2016   50,000   —     —     1,800,000   —     1,850,000

 

Executive Chairman

 

   

 

2015

 

 

   

 

9,615

 

 

   

 

—  

 

 

   

 

12,352,000

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

12,361,615

 

 

Vijaya Gadde(8)

   2016   498,000   —     —     9,348,000   1,500   9,847,500

 

General Counsel and Secretary

  

 

 

 

2015

 

  

 

 

 

370,000

 

  

 

 

 

—  

 

  

 

 

 

—  

 

  

 

 

 

—  

 

  

 

 

 

1,500

 

  

 

 

 

371,500

 

  

 

 

 

 

2014

 

 

 

  

 

 

 

 

283,981

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

7,555,950

 

 

 

  

 

 

 

 

15,157

 

 

 

  

 

 

 

 

7,855,088

 

 

 

Adam Bain(9)

   2016   465,385   445,058   —     28,433,000   —     29,343,443

 

Former Chief Operating Officer

 

              

Adam Messinger(10)

   2016   484,231   —     —     19,175,000   —     19,659,231

 

Former Chief Technology Officer

 

              

NAME AND PRINCIPAL POSITION
YEAR
SALARY
($)(1)
BONUS
($)(2)
NON-EQUITY
INCENTIVE PLAN
COMPENSATION
($)(3)
STOCK
AWARDS
($)(4)
ALL OTHER
COMPENSATION
($)(5)
TOTAL
COMPENSATION
($)
Jack Dorsey
Chief Executive Officer
2019
1.40
  1.40
2018
1.40
  1.40
 
2017
��
 —
Ned Segal(6)
Chief Financial Officer
2019
573,077
5,530,462
  3,000
   6,106,539
2018
500,000
4,460,054
  3,000
    4,963,054
2017
165,385
300,000
13,832,643
 1,500
   14,299,528
Vijaya Gadde
Chief Legal Officer and Secretary
2019
573,077
7,324,526
  3,000
    7,900,603
2018
498,077
11,298,824
  3,000
 11,799,901
2017
500,000
406,560
 1,500
    908,060
Matthew Derella
Customers Lead
2019
573,077
400,000
5,764,700
  3,000
   6,740,777
2018
499,038
563,710
3,254,671
  3,000
   4,320,419
Michael Montano
Engineering Lead
2019
532,692
6,684,420
7,217,112
2018
325,769
   270,200
17,612,977
   18,208,946
(1)
Mr. Dorsey was appointed Chief Executive Officer on July 1, 2015. At his own recommendation to the compensation committee and consistent with his compensation in 2018, Mr. Dorsey elected to forego any compensation for 2016 and 2015.2019 other than a base salary of $1.40.
(2)
Amounts disclosed in this column relate to sales incentive(i) a sign-on bonus made to Mr. Segal as part of his new hire compensation earned under our Salespackage pursuant to his executive employment letter dated July 11, 2017, (ii) a one-time discretionary payment made to Mr. Derella in 2019 for no longer being eligible to participate in the Incentive Compensation Plan for whichand (iii) commission payments made to Mr. Bain wasDerella as a participant.participant in the 2018 Incentive Compensation Plan.
(3)
Amounts disclosed in this column relate to grants of options madea performance bonus paid to Mr. Montano in 2018 under our 2013 Plan. With respect to each stock option grant,(non-executive) corporate bonus plan. Mr. Montano’s bonus target was 40% of his 2018 base salary and the amounts disclosed generally reflect the grant date fair value computed in accordance with FASB ASC Topic 718. Grant date fair value for each stock optionfinal payout amount was determined based on assumptions as set forth in Note 12 to our auditedthe achievement of company and individual performance measures of which 75% were weighted on financial statements included in our Annual Reportmeasures (Revenue and Adjusted EBITDA) (and achieved at 193% of target) and 25% were weighted on Form10-K for the respective years in which the stock options were granted, and do not reflect amounts actually paid to, or realized by, our Named Executive Officers in 2016, 2015 or 2014.individual performance measures (and achieved at 193% of target).
(4)
Amounts disclosed in this column relate to grants of RSUs and PRSUs made under our 2013 Plan. With respect to each RSU and PRSU grant, the amounts disclosed generally reflect the grant date fair value computed in accordance with FASB ASC Topic 718. Amounts disclosed in this column include PRSUs under the 2013 Plan at the target award level for the 20162019 fiscal year performance period (Revenue and Operating Income performance goals) and the 2019-2020 fiscal year performance period (TSR performance goal) as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 20162019 Compensation Decisions—Equity Compensation” on page 42. Amounts disclosed in this column exclude PRSUs for Messrs. Noto and Kordestani and Ms. Gadde for which performance targets have not yet been set or determined for fiscal years 2017—2019.40. Grant date fair value for each RSU and PRSU was determined based on assumptions as set forth in Note 1214 to our audited financial statements included in our Annual Report on Form10-K for the respective years in which the RSUs and PRSUs were granted, and do not reflect amounts actually paid to, or realized by, our Named Executive Officers in 2016, 20152019, 2018, or 2014.2017. For further information on the RSU and PRSU grants made in 20162019 (including the threshold, target, maximum and actual award level), see the section titled “Executive Compensation—Compensation Tables—Grants of Plan-Based Awards in Fiscal Year 2016”2019” table below. AsThe amounts reported for the PRSU and TSR awards assume the probable outcome of March 31, 2017, the aggregateapplicable performance conditions at the grant date (i.e. based on 100% of target level performance). If the PRSU and TSR awards were instead valued based on the maximum outcome of the applicable performance condition (i.e. based on 200% of target level performance), the grant date fair value of the totalPRSU and TSR awards granted in this column for 2019 would increase as follows: Mr. Segal from $4,289,262 to Messrs. Noto, Kordestani, Bain and Messinger and$8,578,524; Ms. Gadde, in the table are valued at $41,579,687, $1,495,000, $0 (duefrom $5,307,576 to termination), $0 (due$10,615,152; Mr. Derella, from $1,234,320 to termination)$2,468,640; and $11,436,750, respectively.Mr. Montano, from $3,240,090 to $6,480,180.
(5)
Amounts disclosed in this column include (i) company contributions made to our Named Executive Officers’ 401(k) account, which contribution was made to all eligible employees generally, (ii) for Mr. Noto for 2015, relocation expenses in the amount of $149,781, including $53,269 ingross-up payments in connection withnon-tax advantaged relocation expenses, and (iii) for Mr. Dorsey, the cost of residential security and protective detail of $56,551 for 2016, $68,506 for 2015 and for Mr. Noto, $22,560 for 2014. Due to the nature of our business, we believe that ensuring the personal safety of all of our employees, including our executive team, is paramount and necessary to our continued success. We do not consider any security costs to be personal benefits, however, the disclosure regulations require us to report such incremental costs as “All Other Compensation” above.generally.
(6)
Mr. NotoSegal was hired on June 30, 2014in August 2017 and appointed as our Chief Financial Officer on August 12, 2014 and our Chief Operating Officer on November 9, 2016.Officer. Mr. Noto was also awarded PRSUs for fiscal years 2017—2019, which are not reflected in this table due to fact that the grant date fair value of the award has not been established because the performance targets have not yet been set or determined.

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(7)Mr. Kordestani was appointed as our Executive Chairman on October 13, 2015. Mr. KordestaniSegal was awarded RSUs and PRSUs as part of hisnew-hire new hire compensation package for fiscal years 2017—2019, which are not reflected in this table due to fact that the grant date fair value of the award has not been established because the performance targets have not yet been set or determined.package.
(8)Ms. Gadde was also awarded PRSUs for fiscal years 2017—2019, which are not reflected in this table due to fact that the grant date fair value of the award has not been established because the performance targets have not yet been set or determined.
(9)

Mr. Bain resigned as Chief Operating Officer on November 30, 2016 and all outstanding unvested equity awards as of his date of resignation were cancelled, including the unvested portion of the outstanding award value shown in the table above.
(10)Mr. Messinger resigned as Chief Technology Officer on December 22, 2016 and all outstanding unvested equity awards as of his date of resignation were cancelled, including the unvested portion of the outstanding award value shown in the table above.

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EXECUTIVE COMPENSATION


CEO Pay Ratio
The 2019 annual total compensation of our CEO, Mr. Dorsey, was $1.40, and the 2019 annual total compensation of our median compensated employee was $213,155. Accordingly, the ratio of the annual total compensation of the CEO to our median employee was less than 0.001.
We determined our median compensated employee by examining the total taxable compensation in 2019 of all employees globally, including those employed on a full-time, part-time, seasonal or temporary basis by the company or any of its consolidated subsidiaries, as of December 31, 2019, and then converted into U.S. dollars and annualized for those employees who were not employed for the entire 2019 fiscal year as our consistently applied compensation measure. The total taxable compensation was determined from information derived from tax and/or payroll records. Once we determined the median compensation employee using these measures, we calculated the employee’s 2019 annual total compensation using the same methodology that is used to calculate our CEO’s annual total compensation in the table entitled “2019 Summary Compensation Tables

Table.”

The pay ratio disclosure presented above is a reasonable estimate calculated in a manner consistent with Item 402 of Regulation S-K under the Securities Act. Because the SEC’s final regulations for identifying the median employee, calculating annual total compensation and determining the pay ratio allow companies to use different methodologies, exemptions, estimates and assumptions, our pay ratio disclosure may not be comparable to that reported by other companies.
Grants of Plan-Based Awards in Fiscal Year 2016

2019

The following table sets forth information regarding grants of plan-based equity awards made to our Named Executive Officers during fiscal year 2016.2019. We did not grant any plan-based cash awards or stock options to our Named Executive Officers during fiscal year 2016.

NAME

 

 

GRANT DATE

 

 

ESTIMATED FUTURE PAYOUTS UNDER
EQUITY INCENTIVE PLAN AWARDS

 

 

 

ALL OTHER

STOCK
AWARDS:
NUMBER OF
SHARES OR

UNITS (#)

 

 

GRANT DATE
FAIR VALUE
OF STOCK
AWARDS
($) (1)

 

  

THRESHOLD

(#)

 

 

TARGET

(#)

 

 

MAXIMUM

(#)

 

  

 

   Jack Dorsey

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

   

 

—  

 

 

 

   Anthony Noto

  

 

 

 

 

4/7/2016

 

 

(2)

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

22,500

 

 

 

  

 

 

 

 

45,000

 

 

 

    

 

 

 

 

382,050

 

 

 

   

 

4/7/2016

 

(3)

 

         

 

318,750

 

 

   

 

5,412,375

 

 

   

 

11/21/2016

 

(3)

 

         

 

940,000

 

 

   

 

17,484,000

 

 

 

   Omid Kordestani

 

  

 

 

 

 

2/24/2016

 

 

(2)

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

100,000

 

 

 

  

 

 

 

 

200,000

 

 

 

    

 

 

 

 

1,800,000

 

 

 

 

   Vijaya Gadde

  

 

 

 

2/10/2016

 

(3)

        

 

 

 

600,000

 

  

 

 

 

8,988,000

 

  

 

 

 

 

2/24/2016

 

 

(2)

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

20,000

 

 

 

  

 

 

 

 

40,000

 

 

 

    

 

 

 

 

360,000

 

 

 

 

   Adam Bain

  

 

 

 

 

2/10/2016

 

 

(3)

 

        

 

 

 

 

1,850,000

 

 

 

  

 

 

 

 

27,713,000

 

 

 

  

 

 

 

 

2/24/2016

 

 

(2)

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

40,000

 

 

 

  

 

 

 

 

80,000

 

 

 

    

 

 

 

 

720,000

 

 

 

 

   Adam Messinger

  

 

 

 

 

2/10/2016

 

 

(3)

 

        

 

 

 

 

1,250,000

 

 

 

  

 

 

 

 

18,725,000

 

 

 

  

 

 

 

 

2/24/2016

 

 

(2)

 

  

 

 

 

 

0

 

 

 

  

 

 

 

 

25,000

 

 

 

  

 

 

 

 

50,000

 

 

 

    

 

 

 

 

450,000

 

 

 

2019.
NAME
GRANT DATE


ESTIMATED FUTURE PAYOUTS UNDER
EQUITY INCENTIVE PLAN AWARDS
ALL OTHER
STOCK
AWARDS:
NUMBER OF
SHARES OR
UNITS (#)
GRANT DATE
FAIR VALUE
OF STOCK
AWARDS
($)(1)
THRESHOLD
(#)
TARGET
(#)
MAXIMUM
(#)
Jack Dorsey
Ned Segal
3/5/2019(2)
40,000
1,241,200
3/5/2019(3)
0
83,400
166,800
2,587,902
3/5/2019(4)
0
55,600
111,200
1,701,360
Vijaya Gadde
3/5/2019(2)
0
 
 
65,000
2,016,950
3/5/2019(3)
0
103,200
206,400
3,202,296
3/5/2019(4)
0
68,800
137,600
 
2,105,280
Matthew Derella
3/5/2019(2)
0
146,000
4,530,380
3/5/2019(3)
0
24,000
48,000
744,720
3/5/2019(4)
0
16,000
32,000
489,600
Michael Montano
3/5/2019(2)
0
 
 
111,000
3,444,330
3/5/2019(3)
0
63,000
126,000
1,954,890
3/5/2019(4)
0
42,000
84,000
 
1,285,200
(1)
Reflects grant date fair value of RSUs and PRSUs computed in accordance with FASB ASC Topic 718. Assumptions underlying the valuations are set forth in footnote 3 and 4 to the Summary Compensation Table above. These amounts do not correspond to the actual value that may be realized by the Named Executive Officers.
(2)
Reflects the award of PRSUs at the threshold, target and maximum award levels for the 2016 fiscal year performance period in recognition of increased scope and responsibilities, promotions and/or gap to targeted TDCRSUs for such Named Executive Officers as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 20162019 Compensation Decisions—Equity Compensation” on page 42. Further information on the threshold, target, maximum, and actual award level achievement of these PRSUs awards as well as descriptions of the performance metrics for these PRSU awards is further described in such section. Excludes PRSUs for Messrs. Noto and Kordestani and Ms. Gadde for which performance targets have not yet been set or determined for fiscal years 2017—2019.40.
(3)
Reflects the award of RSUs in recognition of increased scopePRSUs at the threshold, target and responsibilities, promotions and/or gap to targeted TDCmaximum award levels for such Named Executive Officersthe 2019 fiscal year performance period (Revenue and Operating Income performance goals) as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 20162019 Compensation Decisions—Equity Compensation” on page 42.40. Further information on the threshold, target, maximum, and actual award level achievement of this PRSU award as well as descriptions of the performance goals for this PRSU award is further described in such section.

(4)
Reflects the award of PRSUs at the threshold, target and maximum award levels for the 2019—2020 fiscal year performance period (TSR performance goal) as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 2019 Compensation Decisions—Equity Compensation” on page 40. Further information on the threshold, target, maximum, and actual award level achievement of this PRSU award as well as descriptions of the performance goals for this PRSU award is further described in such section.
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Compensation Tables


Outstanding Equity Awards at 20162019 FiscalYear-End

The following table lists all outstanding equity awards held by our Named Executive Officers as of December 31, 2016. These equity amounts have been adjusted, as applicable, to reflect, (i) athree-for-one forward stock split completed in May 2010 and (ii) atwo-for-one forward stock split completed in May 2011.2019. See the section titled “Executive Compensation—Compensation Tables—Potential Payments Upon Termination or Change of Control” for information regarding the impact of certain employment termination scenarios on outstanding equity awards.

     

 

OPTION AWARDS

 

 

STOCK AWARDS

 

NAME

 

 

GRANT
DATE (1)

 

 

NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
EXERCISABLE
(#)

 

 

NUMBEROF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
UNEXERCISABLE
(#)

 

 

OPTION
EXERCISE
PRICE

($) (2)

 

 

OPTION
EXPIRATION
DATE

 

 

NUMBER
OF
SHARES
OF
STOCK

THAT
HAVE
NOT
VESTED
(#)

 

 

MARKET
VALUE

OF
SHARES
OF

STOCK
THAT
HAVE

NOT
VESTED
($) (3)(4)

 

 

Jack Dorsey

 

  

 

 

 

 

5/11/2011

 

 

(5)

 

  

 

 

 

 

2,000,000

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

3.115

 

 

 

  

 

 

 

 

05/10/2021

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Anthony Noto

 

  

 

 

 

 

7/1/2014

 

 

(6)

 

  

 

 

 

 

281,250

 

 

 

  

 

 

 

 

218,750

 

 

 

  

 

 

 

 

42.05

 

 

 

  

 

 

 

 

06/30/2024

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

7/1/2014

 

 

(7)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

656,250

 

 

 

  

 

 

 

 

10,696,875

 

 

 

  

 

 

 

 

4/7/2016

 

 

(8)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

266,250

 

 

 

  

 

 

 

 

4,339,875

 

 

 

  

 

 

 

 

11/21/2016

 

 

(9)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

940,000

 

 

 

  

 

 

 

 

15,322,000

 

 

 

 

Omid Kordestani

 

  

 

 

 

 

10/29/2015

 

 

(10)

 

  

 

 

 

 

200,000

 

 

 

  

 

 

 

 

600,000

 

 

 

  

 

 

 

 

29.06

 

 

 

  

 

 

 

 

10/29/2025

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Vijaya Gadde

 

  

 

 

 

 

3/8/2013

 

 

(11)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

4,063

 

 

 

  

 

 

 

 

66,227

 

 

 

  

 

 

 

 

8/9/2013

 

 

(12)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

60,750

 

 

 

  

 

 

 

 

990,225

 

 

 

  

 

 

 

 

10/23/2013

 

 

(13)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

83,438

 

 

 

  

 

 

 

 

1,360,039

 

 

 

  

 

 

 

 

9/12/2014

 

 

(14)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

145,000

 

 

 

  

 

 

 

 

2,363,500

 

 

 

  

 

 

 

 

2/10/2016

 

 

(15)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

460,000

 

 

 

  

 

 

 

 

7,498,000

 

 

 

 

Adam Bain

 

  

 

 

 

 

9/24/2010

 

 

(16)

 

  

 

 

 

 

1,664,025

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

0.845

 

 

 

  

 

 

 

 

5/31/2017

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

11/23/2010

 

 

(17)

 

  

 

 

 

 

373,000

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

1.83

 

 

 

  

 

 

 

 

5/31/2017

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

4/12/2012

 

 

(18)

 

  

 

 

 

 

217,526

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

14.42

 

 

 

  

 

 

 

 

5/31/2017

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Adam Messinger

 

  

 

 

 

 

4/12/2012

 

 

(19)

 

  

 

 

 

 

18,188

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

14.42

 

 

 

  

 

 

 

 

3/22/2017

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

OPTION AWARDS
STOCK AWARDS
NAME
GRANT
DATE(1)
NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
EXERCISABLE
(#)
NUMBER OF
SECURITIES
UNDERLYING
UNEXERCISED
OPTIONS
UNEXERCISABLE
(#)
OPTION
EXERCISE
PRICE
($)(2)
OPTION
EXPIRATION
DATE
EQUITY
INCENTIVE
PLAN
AWARDS:
NUMBER
OF
UNEARNED
SHARES,
UNITS OR
OTHER
RIGHTS
THAT
HAVE NOT
VESTED
(#)
EQUITY
INCENTIVE
PLAN
AWARDS:
MARKET
OR PAYOUT
VALUE OF
SHARES,
UNITS OR
OTHER
RIGHTS
THAT
HAVE NOT
VESTED
($)(3)
Jack Dorsey
5/11/2011(4)
2,000,000
3.115
5/10/2021
Ned Segal
8/25/2017(5)
277,778
8,902,785
5/30/2018(6)
64,857
2,078,667
5/30/2018(7)
25,777
826,153
3/5/2019(8)
40,000
1,282,000
3/5/2019(9)
83,400
2,672,970
3/5/2019(10)
111,200
3,563,960
Vijaya Gadde
5/30/2018(11)
239,990
7,691,680
5/30/2018(12)
35,264
1,130,211
3/5/2019(13)
65,000
2,083,250
3/5/2019(14)
103,200
3,307,560
3/5/2019(15)
137,600
4,410,080
Matthew Derella
11/21/2016(16)
195,000
6,249,750
5/30/2018(17)
71,342
2,286,511
5/30/2018(18)
9,280
297,424
3/5/2019(19)
146,000
4,679,300
3/5/2019(20)
24,000
769,200
3/5/2019(21)
32,000
1,025,600
Michael Montano
10/25/2016(22)
2,500
80,125
4/14/2017(23)
3,640
116,662
7/27/2017(24)
105,000
3,365,250
4/4/2018(25)
83,259
2,668,451
7/26/2018(26)
125,877
4,034,358
7/26/2018(27)
121,308
3,887,921
3/5/2019(28)
111,000
3,557,550
3/5/2019(29)
63,000
2,019,150
3/5/2019(30)
84,000
2,692,200
(1)
Each of the outstanding equity awards was granted pursuant to our 2007 Plan or 2013 Plan.
(2)
The exercise price for stock options granted was the fair market value of a share of common stock on the date of grant.

TWITTER, INC. / 2020 Proxy Statement
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(3)
This column represents the fair market value of the shares of our common stock underlying the RSUs and PRSUs as of December 31, 2016,2019, based on the closing price of our common stock, as reported on the NYSE, of $16.30$32.05 per share on December 30, 2016.31, 2019.
(4)Excludes PRSUs for the 2016 fiscal year performance period as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 2016 Compensation Decisions—Equity Compensation” on page 42. Excludes PRSUs for Messrs. Noto and Kordestani and Ms. Gadde for which performance targets have not yet been set or determined for fiscal years 2017—2019.
(5)
All of the shares of common stock subject to this option were fully vested as of May 9, 2015. 25% of the
(5)
250,000 shares of our common stock subject to this optionunderlying the RSUs vested on May 9, 2012,September 1, 2018 and the balance vested in 36 successive equal monthly installments.
(6)16.67% of the44,444 shares of our common stock subject to this optionunderlying the RSUs vested on MarchDecember 1, 2015, 8.33%2018; 25% of the shares of our common stock subject to this option vested on July 1, 2015, and the balance vests in twelve equal quarterly installments beginning on October 1, 2015, subject to continued service through each such vesting date.
(7)16.67% of the222,222 shares of our common stock underlying the RSUs vested on March 1, 2015, 8.33%2019, and then quarterly thereafter for the remaining three quarters; 25% of the138,889 shares of our common stock underlying the RSUs vested on JulyMarch 1, 2015,2020 and the balance vests in twelve equal quarterly installments beginning on October 1, 2015, subject to continued service through each such vesting date.
(8)

50% of the shares of our common stock underlying 52,500 RSUs vested on May 1, 2016, and then 25% vest quarterly thereafter for the remaining two quarters; 25% of the shares of our common stock underlying 7,500 RSUs vest on February 1, 2017, and then vest quarterly

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EXECUTIVE COMPENSATION

Compensation Tables

thereafter for the remaining three quarters; 25% of the shares of our common stock underlying 33,750 RSUs vest on February 1, 2018, and then vest quarterly thereafter for the remaining three quarters; and 25% of the138,889 shares of our common stock underlying 225,000the RSUs will vest on FebruaryMarch 1, 2019,2021, and then vest quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(9)(6)
25% of the43,238 shares of our common stock underlying 200,000the RSUs will vest on February 1, 20172021, and then 25% quarterly thereafter for the remaining three quarters; 25% of the shares of our common stock underlying 215,000 RSUs vest on February 1, 2018, and then 25% quarterly for the remaining three quarters; 25% of the shares of our common stock underlying 200,000 RSUs vest on February 1, 2019 and then 25% quarterly for the remaining three quarters; and 25% of the21,619 shares of our common stock underlying 325,000the RSUs will vest on February 1, 20202022, and then 25% quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(10)(7)
PRSUs granted for 2018-2019 performance period (TSR performance goal) reported at the actual payout level.
(8)
25% of the40,000 shares of our common stock underlying this optionthe RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(9)
PRSUs granted for 2019 performance period (Revenue and Operating Income performance goals) reported at the actual payout level.
(10)
PRSUs granted for 2019-2020 performance period (TSR performance goal) reported at the maximum payout level.
(11)
25% of 162,162 shares of our common stock underlying the RSUs vested on NovemberFebruary 1, 2016,2020, and then quarterly thereafter for the balance vests in twelve equalremaining three quarters; 25% of 51,885 shares of our common stock underlying the RSUs will vest on February 1, 2021, and then quarterly installments beginningthereafter for the remaining three quarters; and 25% of 25,943 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(12)
PRSUs granted for 2018-2019 performance period (TSR performance goal) reported at the actual payout level.
(13)
25% of 15,000 shares of our common stock underlying the RSUs will vest on February 1, 2021, and then quarterly thereafter for the remaining three quarters; 25% of 50,000 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(14)
PRSUs granted for 2019 performance period (Revenue and Operating Income performance goals) reported at the actual payout level.
(15)
PRSUs granted for 2019-2020 performance period (TSR performance goal) reported at the maximum payout level.
(16)
25% of 70,000 shares of our common stock underlying the RSUs vested on February 1, 2017, and then quarterly thereafter for the remaining three quarters; 25% of 95,000 shares of our common stock underlying the RSUs vested on February 1, 2018, and then quarterly thereafter for the remaining three quarters; 25% of 120,000 shares of our common stock underlying the RSUs vested on February 1, 2019, and then quarterly thereafter for the remaining three quarters; and 25% of 195,000 shares of our common stock underlying the RSUs will vest on February 1, 2020, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(17)
25% of 47,561 shares of our common stock underlying the RSUs will vest on February 1, 2021, and then quarterly thereafter for the remaining three quarters; and 25% of 23,781 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(18)
PRSUs granted for 2018-2019 performance period (TSR performance goal) reported at the actual payout level.
(19)
25% of 81,000 shares of our common stock underlying the RSUs will vest on February 1, 2021, and then quarterly thereafter for the remaining three quarters; and 25% of 65,000 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(20)
PRSUs granted for 2019 performance period (Revenue and Operating Income performance goals) reported at the actual payout level.
(21)
PRSUs granted for 2019-2020 performance period (TSR performance goal) reported at the maximum payout level.
(22)
10,000 RSUs vesting ratably (6.25%) over 16 quarters with the first vest date on February 1, 2017, subject to continued service through each such vesting date.
(11)(23)
25% of3,640 RSUs vesting ratably (25%) over four quarters with the shares of our common stock underlying the RSUs vestedfirst vest date on MarchFebruary 1, 2014, and the balance vests in twelve equal quarterly installments beginning on June 1, 2014,2020, subject to continued service through each such vesting date.
(12)(24)
20%25% of the35,000 shares of our common stock underlying the RSUs vested on August 1, 2014. Beginning on November 1, 2014, an additional 1/20th of the total number of shares of our common stock underlying the RSUs vested in quarterly installments, and beginning November 1, 2015, an additional 3/40th of the total number of shares of our common stock underlying the RSUs vest in quarterly installments, subject to continued service through each such vesting date.
(13)25% of the shares of our common stock underlying the RSUs vested on September 1, 2014, and the balance vests in twelve equal quarterly installments beginning on December 1, 2014, subject to continued service through each such vesting date.
(14)11.11% of the shares of our common stock underlying the RSUs vest in nine equal quarterly installments beginning on October 1, 2017, subject to continued service through each such vesting date.
(15)25% of the shares of our common stock underlying 280,000 RSUs vested on May 1, 2016, and then 12.5% of the shares of our common stock underlying 280,000 RSUs vest quarterly thereafter for the remaining 6 quarters; 25% of the shares of our common stock underlying 200,000 RSUs vest on February 1, 2018, and then quarterly thereafter for the remaining 3three quarters; 25% of the105,000 shares of our common stock underlying 120,000the RSUs vestvested on February 1, 2019, and then quarterly thereafter for the remaining 3three quarters; and 25% of 105,000 shares of our common stock underlying the RSUs will vest on February 1, 2020, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(16)(25)
All33.33% of the8,127 shares of our common stock subject to this option were fullyunderlying the RSUs vested as of September 7, 2014.on May 1, 2018, and then quarterly thereafter for the remaining two quarters; 25% of the7,103 shares of our common stock subject to this optionunderlying the RSUs vested on September 7, 2011,February 1, 2019, and then quarterly thereafter for the balance vested in 36 successive equal monthly installments. Following Mr. Bain’s resignation on November 30, 2016, the compensation committee extended the post termination exercise window for this option to May 31, 2017.
(17)Allremaining three quarters; 25% of the5,170 shares of our common stock subject to this option were fullyunderlying the RSUs vested as of November 22, 2014.on February 1, 2020, and then quarterly thereafter for the remaining three quarters, 25% of the52,059 shares of our common stock subject to this option vestedunderlying the RSUs will vest on November 22, 2011,February 1, 2021, and then quarterly thereafter for the balance vested in 36 successive equal monthly installments. Following Mr. Bain’s resignation on November 30, 2016, the compensation committee extended the post termination exercise window for this option to May 31, 2017.
(18)Allremaining three quarters, and 25% of the26,030 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to this option were fully vested ascontinued service through each such vesting date.
(26)
25% of April 1, 2016. 12.5% of the56,863 shares of our common stock subject to this optionunderlying the RSUs vested on JulyFebruary 1, 2014,2020, and then quarterly thereafter for the balance vested in 7 successive equal quarterly installments. Following Mr. Bain’s resignation on November 30, 2016, the compensation committee extended the post termination exercise window for this option to May 31, 2017.
(19)Allremaining three quarters, 25% of the50,350 shares of our common stock subject to this option were fully vested asunderlying the RSUs will vest on February 1, 2021, and then quarterly thereafter for the
50
TWITTER, INC. / 2020 Proxy Statement


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EXECUTIVE COMPENSATION
remaining three quarters, and 25% of 18,664 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters, subject to continued service through each such vesting date.
(27)
PRSU granted for 2018-2019 performance period (TSR performance goal) reported at the actual payout level.
(28)
25% of April 1, 2016. 12.5% of the37,000 shares of our common stock underlying the RSUs will vest on February 1, 2021, and then quarterly thereafter for the remaining three quarters; 25% of 37,000 shares of our common stock underlying the RSUs will vest on February 1, 2022, and then quarterly thereafter for the remaining three quarters; 25% of 37,000 shares of our common stock underlying the RSUs will vest on February 1, 2023, and then quarterly thereafter for the remaining three quarters, subject to this option vested on July 1, 2014,continued service through each such vesting date.
(29)
PRSUs granted for 2019 performance period (Revenue and Operating Income performance goals) reported at the balance vested in 7 successive equal quarterly installments.actual payout level.

(30)
52    TWITTER, INC. / 2017 Proxy Statement

LOGO

PRSUs granted for 2019-2020 performance period (TSR performance goal) reported at the maximum payout level.


EXECUTIVE COMPENSATION

Compensation Tables

Option Exercises and

Stock Vested in 2016

2019

The following table sets forth the number of shares of common stock acquired during 20162019 by our Named Executive Officers upon the exercise of stock options and the vesting of RSU and PRSU awards and the value realized upon such exercise or vesting.

   

 

OPTIONS

AWARDS

 

 

STOCK AWARDS

 

NAME

 

 

NUMBER
OF SHARES
ACQUIRED
ON
EXERCISE
(#)(1)

 

 

VALUE REALIZED
ON EXERCISE
($)(2)

 

 

NUMBER
OF
SHARES
ACQUIRED
ON
VESTING
(#)(3)

 

 

VALUE
REALIZED
  ON VESTING  

($)(4)

 

 

Jack Dorsey

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Anthony Noto

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

443,484

 

 

 

  

 

 

 

 

8,565,495

 

 

 

 

Omid Kordestani

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

71,040

 

 

 

  

 

 

 

 

1,157,952

 

 

 

 

Vijaya Gadde

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

365,521

 

 

 

  

 

 

 

 

6,111,812

 

 

 

 

Adam Bain

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

675,073

 

 

 

  

 

 

 

 

11,350,619

 

 

 

 

Adam Messinger

 

  

 

 

 

 

27,768

 

 

 

  

 

 

 

 

94,691

 

 

 

  

 

 

 

 

457,881

 

 

 

  

 

 

 

 

7,617,690

 

 

 

No stock options were exercised by any Named Executive Officer during 2019.
STOCK AWARDS
NAME
NUMBER OF
SHARES
ACQUIRED
ON VESTING (#)(1)
VALUE
REALIZED
ON VESTING ($)(2)
Jack Dorsey
Ned Segal
 301,957
 10,276,938
Vijaya Gadde
 283,013
 9,627,243
Matthew Derella
 217,446
7,712,327
Michael Montano
  222,024
  7,490,078
(1)Reflects the aggregate number of shares of common stock underlying the stock options that were exercised in 2016.
(2)Calculated by multiplying (i) the fair market value of common stock on the exercise date, which was determined using the closing price on the NYSE of a share of common stock on the date of exercise, or if such day is a holiday, on the immediately preceding trading day, or the disposition price if the shares are disposed of in a disqualified disposition, minus the exercise price, by (ii) the number of shares of common stock acquired upon exercise.
(3)
Reflects the aggregate number of shares of common stock underlying (i) RSU awards that vested in 20162019 and (ii) PRSU awards grantedPRSUs under the 2013 Plan earned for the 2017-2018 fiscal year performance period (TSR performance goal) and the 2018 fiscal year performance period (Revenue and Adjusted EBITDA performance goals) that vested in 2016 as certified for payout and distributed on February 22, 2017 as further described in2019. Of the section titled “Executive Compensation—Compensation Discussion and Analysis—Elementsnumber of Pay and 2016 Compensation Decisions—Equity Compensation” on page 42. Excludes PRSUsshares of common stock shown for Messrs. NotoSegal, Derella, and KordestaniMontano and Ms. Gadde, for which performance targets have not yet been set or determined for fiscal years 2017 – 2019. Of the amount shown for Messrs. Noto, Kordestani, Bain144,975, 111,468, 105,778 and Messinger and Ms. Gadde, 225,614, 28,404, 344,319, 239,664 and 182,602 shares,135,770, respectively, of common stock were withheld or sold to pay taxes due in connection with the vesting.
(4)(2)
Calculated by multiplying (i) the fair market value of common stock on the vesting date, which was determined using the closing price on the NYSE of a share of common stock on the date of vest (until May 2014) and the date prior to the day of vesting, (May 2014 after), or if such day isfalls on a weekend or holiday, on the immediately preceding trading day, by (ii) the number of shares of common stock acquired upon vesting. Of the amount shown for Messrs. Noto, Kordestani, BainSegal, Derella and MessingerMontano and Ms. Gadde, $4,231,722, $694,967, $5,598,890, $3,656,799$5,327,467, $3,744,002, $3,920,345 and $3,064,050,$4,996,312, respectively, represents net proceeds after shares withheld or sold for taxes.

Pension Benefits

Aside from our 401(k) plan, we do not maintain any pension plan or arrangement under which our Named Executive Officers are entitled to participate or receive post-retirement benefits.

Non-Qualified Deferred Compensation

We do not maintain any nonqualified deferred compensation plans or arrangements under which our Named Executive Officers are entitled to participate.

Potential Payments Upon Termination or Change of Control

All of our Named Executive Officers (other than Mr. Dorsey) participate in our Severance Policy, which provides standardized payments and benefits to the Named Executive Officers in the event of an Involuntary Termination (as defined below) either in connection with a Change of Control (as defined below)(“CIC”) or during normal course of business in order to make these benefits consistent among the executives who have these arrangements. The
compensation committee approves all participants under the Severance Policy and the level of benefit applicable to each participant. In the case of a Change of Control event, we believe that these arrangements

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TWITTER, INC. / 2017 Proxy Statement    53


EXECUTIVE COMPENSATION

Compensation Tables

assist to maximize stockholder value and maintain executive focus in the immediate period prior to, during and after the Change of Control event. We do not have any requirement to make payments simply based on the occurrence of a Change of Control (“single trigger” provisions). The Severance Policy does include a “double” trigger provision meaning that both a Change of Control and termination of employment must occur for the participant to receive the benefit. The material terms of these post-employment arrangements are set forth below, but generally each of our Named Executive Officers who signs and does not revoke our standard separation agreement and release of claims, which currently includesnon-solicitation,non- disparagement non-disparagement and confidentiality conditions in connection with an Involuntary Termination of employment would be entitled to benefits, as specified in the participation agreement between that eligible employee and Twitter, as follows: (i) a lump sum severance payment equal to 100% of such eligible employee’s annual base


TWITTER, INC. / 2020 Proxy Statement
51

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EXECUTIVE COMPENSATION
salary in connection with a Change of Control, and a lump sum severance payment equal to 100% of such eligible employee’s annual base salary not in connection with a Change of Control, (ii) payment for up to 12 months under the Consolidated Omnibus Budget Reconciliation Act of 1985 (“COBRA”) premiums to continue health insurance coverage for such eligible employee and his or her eligible dependents that were covered under our healthcare plan in connection with a Change of Control, and 6 months of such premiums upon a qualifying employment termination not in connection with a Change of Control, and (iii) acceleration of vesting of 50% (or 100% in the
case of our COO/CFO and Executive Chairman)CFO) of the shares underlying all unvested equity awards held by such eligible employee immediately prior to such Involuntary Termination in connection with a Change of Control, and at least 12.5% for all eligible employees (including Twitter’s COO/CFO and Executive Chairman) for a qualifying employment termination not in connection with a Change of Control. The compensation committee reviews the equity acceleration percentage for each participant and will adjust as and when necessary to align with peer company practices.

NAME

 

 

% OF BASE
SALARY
UPON
TERMINATION
AS A RESULT
OF A CIC

 

 

% OF
ACCELERATED
VESTING
UPON
TERMINATION
AS A RESULT
OF A CIC

 

 

% OF BASE
SALARY
UPON
TERMINATION
NOT IN
CONNECTION
WITH A CIC

 

 

 

% OF

  ACCELERATED  
VESTING

UPON
TERMINATION
NOT IN
CONNECTION
WITH A CIC

 

 

Jack Dorsey

 

  

 

 

 

 

N/A

 

 

 

  

 

 

 

 

N/A

 

 

 

  

 

 

 

 

N/A

 

 

 

  

 

 

 

 

N/A

 

 

 

 

Anthony Noto

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

12.5

 

 

%

 

 

Omid Kordestani

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

12.5

 

 

%

 

 

Vijaya Gadde

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

50

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

12.5

 

 

%

 

 

Adam Bain

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

50

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

12.5

 

 

%

 

 

Adam Messinger

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

50

 

 

%

 

  

 

 

 

 

100

 

 

%

 

  

 

 

 

 

12.5

 

 

%

 

Specific Mr. Dorsey declined to Jack Dorsey, as he elected to take no compensation for 2016 and has no unvested equity, he is ineligible to receive any benefits under theparticipate in our Severance Policy.

Specific to Adam Bain, upon his termination as Chief Operating Officer on November 30, 2016, he received no additional compensation under the Severance Policy except for thepro- rata amount of base salary earned through the date of termination and therefore is not included in the termination table below.

Specific to Adam Messinger, upon his termination as Chief Technology Officer on December 22, 2016, he received no additional compensation under the Severance Policy except for thepro- rata amount of base salary earned through the

date of termination and therefore is not included in the termination table below.

NAME
% OF BASE
SALARY
UPON
TERMINATION
AS A RESULT
OF A CIC
% OF
ACCELERATED
VESTING
UPON
TERMINATION
AS A RESULT
OF A CIC
% OF BASE
SALARY
UPON
TERMINATION
NOT IN
CONNECTION
WITH A CIC
% OF
ACCELERATED
VESTING
UPON
TERMINATION
NOT IN
CONNECTION
WITH A CIC
Ned Segal
100%
100%
100%
12.5%
Vijaya Gadde
100%
50%
100%
12.5%
Matthew Derella
100%
50%
100%
12.5%
Michael Montano
100%
50%
100%
12.5%
“Involuntary Termination” means a termination of employment by Twitter other than for Cause, death or disability or a termination of employment by the employee for Good Reason.

“Good Reason” means termination of employment within thirty (30) days following the “notice and cure period” in the next paragraph following the occurrence of one or more of the following events, without the employee’s express written consent: (a) a material adverse change in the nature or scope of the employee’s authority, powers, functions, duties, responsibilities, or reporting relationship (including ceasing

54    TWITTER, INC. / 2017 Proxy Statement

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EXECUTIVE COMPENSATION

Compensation Tables

to directly report to the chief executive officer or board of directors of a publicly traded entity, as applicable); (b) a material reduction by Twitter in the employee’s rate of annual base salary; (c) the failure of Twitter to continue any material compensation plan in which the employee is participating, unless the employee is permitted to participate in other plans providing the employee with substantially comparable compensation-related benefits, or the taking of any action by Twitter which would adversely affect the employee’s participation in or materially reduce the employee’s compensation-related benefits under any such plan; or (d) the failure of Twitter to obtain from any successor or transferee of Twitter an express written and unconditional assumption of Twitter’s obligations under the Severance Policy.

Employment may be terminated by the employee for Good Reason only if an event or circumstance set forth in the Good Reason definitions as specified in (a) through (d) above shall have occurred and the employee provides Twitter with written notice thereof within ninety (90) days after the employee has knowledge of the occurrence or existence of such event or
circumstance, which notice shall specifically identify the event or circumstance that the employee believes constitutes Good Reason, Twitter fails to correct the circumstance or event so identified within thirty (30) days after the receipt of such notice, and the employee resigns after the expiration of the cure period referenced in the preceding clause.

“Cause” means (a) the unauthorized use or disclosure of Twitter’s confidential information or trade secrets, which use or disclosure causes material harm to Twitter; (b) the breach of any agreement between the employee and Twitter; (c) the failure to comply with Twitter’s written policies or rules, including its code of conduct; (d) the conviction of, or plea of “guilty” or “no contest” to, a felony under the laws of the United States or any state thereof; (e) gross negligence or willful misconduct in the performance of the employee’s duties; (f) the continuing failure to perform assigned duties after receiving written notification of the failure from the board of directors (or for eligible employees other than the Chief Executive Officer, from the Chief Executive Officer); or (g) the failure to cooperate in good faith with a governmental or internal investigation of Twitter or its directors, officers or employees, if Twitter has requested cooperation; provided, however, that “Cause” will not be deemed to exist in the event of subsections (b), (c) or (f) above unless the employee has been provided with (i) 30 days’ written notice by the board of directors or the act or

omission constituting “Cause” and (ii) 30 days’ opportunity to cure such act or omission, if capable of cure.

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TWITTER, INC. / 2020 Proxy Statement


TABLE OF CONTENTS

EXECUTIVE COMPENSATION
“Change of Control” means the occurrence of any of the following events:

A.  Change in Ownership of Twitter. A change in the ownership of Twitter which occurs on the date that any one person, or more than one person acting as a group (“Person”), acquires ownership of the stock of Twitter that, together with the stock held by such Person, constitutes more than fifty percent (50%) of the total voting power of the stock of Twitter; provided, however, that the acquisition of additional stock by any one Person who is considered to own more than fifty percent (50%) of the total voting power of the stock of Twitter will not be considered a Change of Control; or

B.  Change in Effective Control of Twitter. If Twitter has a class of securities registered pursuant to Section 12 of the Exchange Act, a change in the effective control of Twitter which occurs on the date that a majority of members of the board of directors is replaced during any 12 month period by directors whose appointment or election is not endorsed by a majority of the members of the board of directors prior to the date of the appointment or election. For purposes of this clause (B), if any Person is considered to be in effective control of Twitter, the acquisition of additional control of Twitter by the same Person will not be considered a Change of Control; or

C.  Change in Ownership of a Substantial Portion of Twitter’s Assets. A change in the ownership of a substantial portion of Twitter’s assets which occurs on the date that any Person acquires (or has acquired during the 12 month period ending on the date of the most recent acquisition by such person or persons) assets from Twitter that have a total gross fair market value equal to or more than 50% of the total gross fair market value of all of the assets of Twitter immediately prior to such acquisition or acquisitions;
provided, however, that for purposes of this subsection, the following will not constitute a change in the ownership of a substantial portion of Twitter’s assets: (i) a transfer to an entity that is controlled by Twitter’s stockholders immediately after the transfer, or (ii) a transfer of assets by Twitter to: (a) a stockholder of Twitter (immediately before the asset transfer) in exchange for or with respect to Twitter’s stock, (b) an entity, fifty percent (50%) or

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TWITTER, INC. / 2017 Proxy Statement    55


EXECUTIVE COMPENSATION

Compensation Tables

more of the total value or voting power of which is owned, directly or indirectly, by Twitter, (c) a Person, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of Twitter, or (d) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person.

Notwithstanding the foregoing, a transaction will not be deemed a Change of Control unless the transaction qualifies as a change of control event within the meaning of Section 409A of the Code.

The table below outlines the estimated amount of payments and benefits that we would provide to our Named Executive Officers assuming that their employment was terminated as

of December 31, 20162019 (including in connection with a Change of Control) and the price per share of common stock was $16.30,$32.05, the closing market price on December 30, 201631, 2019 (the last trading day of 2016)2019). None of our Named Executive Officers are currently entitled to retirement benefits or additional benefits upon voluntary termination, death or disability.

The employment of the Named Executive Officers did not actually terminate on December 31, 2016,2019, nor did Twitter incur a Change of Control on December 31, 2016.2019. As a result, the Named Executive Officers did not receive any of the amounts shown in the table below. The actual amounts to be paid to a Named Executive Officer in connection with a termination event or a Change of Control event can only be determined at the time of such termination event.


56
TWITTER, INC. / 20172020 Proxy Statement

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TABLE OF CONTENTS

EXECUTIVE COMPENSATION

Compensation Tables


Each Named Executive Officer is entitled to receive amounts earned during the term of employment regardless of the manner of termination. These amounts include accrued base salary and other employee benefits to which the Named Executive Officer was entitled on the date of termination and are not shown in the table below.

EXECUTIVE

 

 

PAYMENT ELEMENTS

 

 

 

INVOLUNTARY

TERMINATION
AS A RESULT OF
A CIC ($)

 

 

INVOLUNTARY
TERMINATION NOT IN
CONNECTION WITH A
CIC ($)

 

 

VOLUNTARY
  TERMINATION  
($)

 

 

Jack Dorsey

 

 

 

Salary

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs (1)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Total

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Anthony Noto

 

 

 

Salary

 

  

 

 

 

 

500,000

 

 

 

  

 

 

 

 

500,000

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs (1)

 

  

 

 

 

 

5,664,250

 

 

 

  

 

 

 

 

708,031

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

30,358,750

 

 

 

  

 

 

 

 

3,794,844

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

22,509

 

 

 

  

 

 

 

 

11,255

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Total

 

  

 

 

 

 

36,545,509

 

 

 

  

 

 

 

 

5,014,130

 

 

 

  

 

 

 

 

—  

 

 

 

 

Omid Kordestani

 

 

 

Salary

 

  

 

 

 

 

50,000

 

 

 

  

 

 

 

 

50,000

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs (1)

 

  

 

 

 

 

6,520,000

 

 

 

  

 

 

 

 

815,000

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

22,509

 

 

 

  

 

 

 

 

11,255

 

 

 

  
 

 

Total

 

  

 

 

 

 

6,592,509

 

 

 

  

 

 

 

 

876,255

 

 

 

  

 

 

 

 

—  

 

 

 

 

Vijaya Gadde

 

 

 

Salary

 

  

 

 

 

 

500,000

 

 

 

  

 

 

 

 

500,000

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs (1)

 

  

 

 

 

 

1,956,000

 

 

 

  

 

 

 

 

489,000

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

6,138,996

 

 

 

  

 

 

 

 

1,534,749

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

16,998

 

 

 

  

 

 

 

 

8,499

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Total

 

  

 

 

 

 

8,611,994

 

 

 

  

 

 

 

 

2,532,248

 

 

 

  

 

 

 

 

—  

 

 

 

 

Adam Bain (3)

 

 

 

Salary

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs(1)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Total

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

Adam Messinger (4)

 

 

 

Salary

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Stock Options

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

PRSUs (1)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

RSUs

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Health Coverage (2)

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

 

 

Total

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

  

 

 

 

 

—  

 

 

 

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TWITTER, INC. / 2017 Proxy Statement    57


EXECUTIVE COMPENSATION

Compensation Tables

None of our Named Executive Officers are currently entitled to retirement benefits or additional benefits upon voluntary termination, death or disability.
EXECUTIVE
PAYMENT ELEMENTS
INVOLUNTARY
TERMINATION
AS A RESULT OF
A CIC ($)
INVOLUNTARY
TERMINATION NOT IN
CONNECTION WITH A
CIC ($)
Ned Segal
Salary
600,000
600,000
PRSUs (1)
5,167,165
645,896
RSUs
12,263,452
1,532,931
Health Coverage (2)
28,142
14,017
Total
18,058,759
2,792,898
Vijaya Gadde
Salary
600,000
600,000
PRSUs (1)
3,243,460
810,865
RSUs
4,887,465
1,221,866
Health Coverage (2)
27,487
13,744
Total
8,758,412
2,646,475
Matthew Derella
Salary
600,000
600,000
PRSUs (1)
769,200
192,300
RSUs
6,607,781
1,651,945
Health Coverage (2)
27,918
13,959
Total
8,004,899
2,458,204
Michael Montano
Salary
600,000
600,000
PRSUs (1)
3,358,455
839,614
RSUs
6,911,198
1,727,799
Health Coverage (2)
9,128
4,564
Total
10,878,781
3,171,977
(1)
Represents conversion of target number of PRSUs into RSUs on a one for one basis pursuant to the terms of the Severance Policy. Includes PRSUs under the 2013 Plan at the target award level for the 20162019 fiscal year performance period (Revenue and Operating Income performance goals) and 2019-2020 fiscal year performance period (TSR performance goal) as described in the section titled “Executive Compensation—Compensation Discussion and Analysis—Elements of Pay and 20162019 Compensation Decisions—Equity Compensation” on page 42. Includes PRSUs for Messrs. Noto and Kordestani and Ms. Gadde for which performance targets have not yet been set or determined for fiscal years 2017 – 2019 at the target award level.40.
(2)
Represents six months of Twitter-paid insurance coverage under COBRA in the case of an Involuntary Termination not associated with a CIC and twelve months of Twitter-Twitter paid insurance coverage in the case of an Involuntary Termination.Termination associated with a CIC.
(3)Mr. Bain voluntarily terminated his employment on November 30, 2016 and therefore was not employed with us as of December 31, 2016. Due to the voluntary nature of Mr. Bain’s termination, no termination benefits were received.
(4)
54
Mr. Messinger voluntarily terminated his employment on December 22, 2016 and therefore was not employed with us as of December 31, 2016. Due to the voluntary nature of Mr. Messinger’s termination, no termination benefits were received.

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TWITTER, INC. / 20172020 Proxy Statement

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TABLE OF CONTENTS

EQUITY COMPENSATION PLAN INFORMATION

EQUITY COMPENSATION PLAN INFORMATION


The following table gives information about shares of our common stock that may be issued upon the exercise of options, warrants and rights under all of our existing equity compensation plans as of December 31, 2016,2019, including our Twitter, Inc. Employee Stock Purchase Plan (the “Purchase Plan”). No warrants are outstanding under any of the foregoing plans. We refer to these plans collectively as our “Equity Compensation Plans.”

PLAN CATEGORY

 

 

(A) NUMBER OF
SECURITIES TO BE
ISSUED UPON
EXERCISE OF
OUTSTANDING
OPTIONS,
WARRANTS AND
RIGHTS

 

 

(B) WEIGHTED
AVERAGE
EXERCISE PRICE
OF OUTSTANDING
OPTIONS,
WARRANTS AND
RIGHTS

 

 

 

(C) NUMBER OF
SECURITIES
REMAINING
AVAILABLE FOR

  FUTURE ISSUANCE  

UNDER EQUITY
COMPENSATION
PLANS

(EXCLUDING
SECURITIES
REFLECTED IN
COLUMN (A))

 

 

Equity compensation plans approved by security holders

 

  

 

 

 

 

55,319,218

 

 

 (1)

 

  

 

$

 

 

8.87

 

 

 (2)

 

  

 

 

 

 

146,224,356

 

 

 (3)

 

 

Equity compensation plans not approved by security holders (4)

 

  

 

 

 

 

1,485,093

 

 

 

  

 

$

 

 

2.04

 

 

 

  

 

Total

 

  

 

 

 

 

56,804,311

 

 

 

  

 

$

 

 

7.70

 

 

 

  

 

 

 

 

146,224,356

 

 

 

PLAN CATEGORY
(A) NUMBER OF
SECURITIES TO BE
ISSUED UPON
EXERCISE OF
OUTSTANDING
OPTIONS,
WARRANTS AND
RIGHTS
(B) WEIGHTED
AVERAGE
EXERCISE PRICE
OF OUTSTANDING
OPTIONS,
WARRANTS AND
RIGHTS
(C) NUMBER OF
SECURITIES
REMAINING
AVAILABLE FOR
FUTURE ISSUANCE
UNDER EQUITY
COMPENSATION
PLANS
(EXCLUDING
SECURITIES
REFLECTED IN
COLUMN (A))
Equity compensation plans approved by security holders
    36,266,939(1)
$10.27(2)
  241,429,950(3)
Equity compensation plans not approved by security holders(4)
148,881
$1.34
Total
 36,415,820
$ 9.84
241,429,950
(1)
This amount includes the following shares that may be issued under the 2007 Equity Incentive Plan (“2007 Plan”), 2013 Plan and 2016 Equity Incentive Plan (“2016 Plan”):

shares that may be issued in connection with outstanding stock options; and

shares that may be issued in connection with stock awards.

(2)
Indicates a weighted average price for 7,238,0983,078,299 outstanding options under our 2007 Plan 2013 Plan and 20162013 Plan. It does not take into account the shares of our common stock underlying RSUs and PRSUs, which have no exercise price.
(3)
As of December 31, 2016,2019, an aggregate of 120,614,807198,359,350 shares remained available for issuance under the 2013 Plan and 2016 Plan and 25,609,54943,070,600 shares remained available for future issuance under the Purchase Plan. Permissible awards under the 2013 Plan and 2016 Plan include incentive stock options, nonqualified stock options, restricted stock, restricted stock units, stock appreciation rights, performance units and performance shares. In addition, our 2013 Plan provides that on the first day of each fiscal year beginning in 2014 and ending in (and including) 2023, the number of shares available for issuance thereunder is automatically increased by a number equal to the least of (i) 60,000,000 shares, (ii) 5% of the outstanding shares of our common stock as of the last day of the immediately preceding fiscal year, or (iii) such other amount as our board of directors may determine. Our Purchase Plan provides that on the first day of each fiscal year beginning in 2014 and ending in (and including) 2033, the number of shares available for issuance thereunder is automatically increased by a number equal to the least of (i) 11,300,000 shares, (ii) 1% of the outstanding shares of our common stock as of the last day of the immediately preceding fiscal year, or (iii) such other amount as our board of directors may determine. On January 1, 2017,2020, the number of shares available for issuance under our 2013 Plan and our Purchase Plan increased by 36,079,05738,980,970 shares and 7,215,8117,796,194 shares, respectively, pursuant to these provisions. These increases are not reflected in the table above.
(4)
Includes shares of common stock to be issued upon exercise of outstanding stock options under the following plans:plans which have been assumed by us in connection with certain of our acquisition transactions: Afterlive.tv Inc. 2010 Stock Plan, Apps and Zerts, Inc. 2013 Stock Plan, Bluefin Labs, Inc. 2008 Stock Plan, CardSpring Inc. Amended and Restated 2011 Equity Incentive Plan, Crashlytics, Inc. 2011 Stock Plan, Gnip, Inc. 2008 Incentive Plan, as amended, Magic Pony Technology Limited EMI Share Option Scheme, Magic Pony Technology Limited Individual Option Deed, MoPub Inc. 2010 Equity Incentive Plan, The Niche Project,Smyte Inc. Amended and Restated 2014 Equity IncentiveStock Option and Grant Plan, TapCommerce Inc. 2012 Stock Incentive Plan,and TellApart, Inc. 2009 Stock Plan, Zipdial Mobile Solutions Private Limited Employee Stock Option Plan 2011.Plan.


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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT


The following table sets forth certain information with respect to the beneficial ownership of shares of our common stock as of the Record Date for:

each of our directors and nominees for director;

each of our Named Executive Officers;

all of our current directors and executive officers as a group; and

each person or group who beneficially owned more than 5% of our common stock.

We have determined beneficial ownership in accordance with the rules of the SEC, and thus it represents sole or shared voting or investment power with respect to our securities. Unless otherwise indicated below, to our knowledge, the persons and entities named in the table have sole voting and sole investment power with respect to all shares that they beneficially owned, subject to community property laws where applicable.

We have based our calculation of the percentage of beneficial ownership on 729,753,976784,629,121 shares of our common stock outstanding as of the Record Date. We have deemed shares of our common stock subject to stock options that are currently exercisable or exercisable within 60 days of the Record Date or issuable pursuant to RSUs and PRSUs which are subject to vesting conditions expected to occur within 60 days of the Record Date to be outstanding and to be beneficially owned by the person holding the stock option, RSU or PRSU for the purpose of computing the percentage ownership of that person. We did not deem these shares outstanding, however, for the purpose of computing the percentage ownership of any other person.

Unless otherwise indicated, the address of each beneficial owner listed in the table below is c/o Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, California 94103. The information provided in the table is based on our records, information filed with the SEC and information provided to us, except where otherwise noted.

NAME OF BENEFICIAL OWNER

 

 

NUMBER OF
SHARES
BENEFICIALLY
OWNED

 

 

 

  PERCENTAGE  

OF

SHARES
BENEFICIALLY
OWNED

 

 

  Named Executive Officers and Directors:

 

    

 

  Jack Dorsey (1)

 

  

 

 

 

 

17,468,426

 

 

 

 

  

 

 

 

 

2.39

 

 

 

 

  Omid R. Kordestani (2)

 

  

 

 

 

 

464,886

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Anthony Noto (3)

 

  

 

 

 

 

1,056,581

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Vijaya Gadde (4)

 

  

 

 

 

 

429,749

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Adam Bain

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Adam Messinger

 

  

 

 

 

 

0

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Debra Lee (5)

 

  

 

 

 

 

15,614

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Bret Taylor (6)

 

  

 

 

 

 

8,293

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Peter Fenton (7)

 

  

 

 

 

 

3,750,643

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Martha Lane Fox (8)

 

  

 

 

 

 

15,614

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Hugh Johnston (9)

 

  

 

 

 

 

21,165

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Marjorie Scardino (10)

 

  

 

 

 

 

29,966

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  David Rosenblatt (11)

 

  

 

 

 

 

343,236

 

 

 

 

  

 

 

 

 

*

 

 

 

 

 

  Evan Williams (12)

 

  

 

 

 

 

43,675,288

 

 

 

 

  

 

 

 

 

5.98

 

 

 

 

  All executive officers and directors as a group (12 persons) (13)

 

  

 

 

 

 

67,279,461

 

 

 

 

  

 

 

 

 

9.18

 

 

 

 

  Other 5% Stockholders:

 

    

 

  The Vanguard Group (14)

 

  

 

 

 

 

44,177,825

 

 

 

  

 

 

 

 

6.05

 

 

 

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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

NAME OF BENEFICIAL OWNER
NUMBER OF
SHARES
BENEFICIALLY
OWNED
PERCENTAGE
OF
SHARES
BENEFICIALLY
OWNED
Named Executive Officers and Directors:
 
 
Jack Dorsey(1)
18,042,428
2.30%
Omid R. Kordestani(2)
1,311,044
*
Ned Segal(3)
324,245
*
Vijaya Gadde(4)
514,837
*
Matthew Derella(5)
50,007
*
Michael Montano(6)
296,553
*
Jesse Cohn(7)
0
*
Egon Durban(8)
1,791
*
Martha Lane Fox(9)
26,218
*
Ngozi Okonjo-Iweala(10)
11,128
*
Patrick Pichette(11)
14,309
*
David Rosenblatt(12)
95,374
*
Bret Taylor(13)
42,900
*
Robert Zoellick(14)
10,859
*
All executive officers and directors as a group (14 persons)(15)
20,741,693
2.64%
Other 5% Stockholders:
 
 
The Vanguard Group(16)
81,089,227
​10.33%
BlackRock, Inc.(17)
51,753,333
 6.60%
Morgan Stanley and Morgan Stanley Investment Management, Inc.(18)
46,005,326
5.86%
*
Represents beneficial ownership of less than one percent (1%) of the outstanding shares of our common stock.
(1)
Consists of (i) 13,130,89913,704,901 shares held of record by the Jack Dorsey Revocable Trust dated December 8, 2010, for which Mr. Dorsey serves as trustee, (ii) 2,337,527 shares held of record by the Jack Dorsey 2010 Remainder Trust, for which Mr. Dorsey serves as trustee and (iii) 2,000,000 shares issuable pursuant to outstanding stock options which are exercisable within 60 days of the Record Date.
(2)
Consists of (i) 164,886511,044 shares held of record by Mr. Kordestani and (ii) 300,000800,000 shares issuable pursuant to outstanding stock options which are exercisable within 60 days of the Record Date, all of which are fully vested.
(3)
Consists of (i) 567,206289,523 shares held of record by Mr. Noto (of which 40,380Segal and (ii) 34,722 shares areissuable upon vesting of RSUs within 60 days of the Record Date.
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
(4)
Consists of (i) 474,296 shares held jointly withof record by Ms. Gadde and (ii) 40,541 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(5)
Consists of (i) 1,257 shares held of record by Mr. Noto’s spouse),Derella and (ii) 343,75048,750 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(6)
Consists of (i) 253,259 shares held of record by Mr. Montano and (ii) 43,294 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(7)
Mr. Cohn was appointed to our board of directors on April 7, 2020.
(8)
Consists of 1,791 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(9)
Consists of (i) 24,704 shares held of record by Ms. Lane Fox and (ii) 1,514 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(10)
Consists of (i) 9,546 shares held of record by Dr. Okonjo-Iweala and (ii) 1,582 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(11)
Consists of (i) 12,795 shares held of record by Mr. Pichette and (ii) 1,514 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(12)
Consists of (i) 93,860 shares held of record by Mr. Rosenblatt (ii) 1,514 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(13)
Consists of (i) 40,982 shares held of record by Mr. Taylor and (ii) 1,918 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(14)
Consists of (i) 9,345 shares held of record by Mr. Zoellick and (ii) 1,514 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(15)
Consists of (i) 17,763,039 shares held of record by our current directors and executive officers, (ii) 2,800,000 shares issuable pursuant to outstanding stock options which are exercisable within 60 days of the Record Date, all of which are fully vested and (iii) 145,625178,654 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(4)Consists of (i) 374,499 shares held of record by Ms. Gadde and (ii) 55,250 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(5)Consists of (i) 11,710 shares held of record by Ms. Lee and (ii) 3,904 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(6)Consists of (i) 5,529 shares held of record by Mr. Taylor and (ii) 2,764 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(7)Consists of (i) 31,202 shares held of record by Mr. Fenton, (ii) 1,196,318 shares held of record by the Fenton Family Trust, for which Mr. Fenton and his spouse serve as trustees, (iii) 2,517,831 shares held of record by Benchmark Capital Partners VI, L.P. (“BCP VI”) and (iv) 5,292 shares issuable upon vesting of RSUs within 60 days of the Record Date. Mr. Fenton is the general partner of BCP VI, and may be deemed to hold voting and dispositive power over the shares held of record by BCP VI.
(8)Consists of (i) 11,710 shares held of record by Ms. Lane Fox and (ii) 3,904 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(9)Consists of (i) 15,873 shares held of record by Mr. Johnston and (ii) 5,292 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(10)Consists of (i) 26,062 shares held of record by Ms. Scardino and (ii) 3,904 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(11)Consists of (i) 39,332 shares held of record by Mr. Rosenblatt, (ii) 300,000 shares issuable pursuant to outstanding stock options which are exercisable within 60 days of the Record Date, all of which are fully vested and (iii) 3,904 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(12)Consists of (i) 2,720,602 shares held of record by Mr. Williams, (ii) 34,959,581 shares held of record by Obvious, LLC, for which Mr. Williams serves as the sole member, (iii) 472,812 shares held of record by the Green Monster Trust dated November 7, 2012, for which the Goldman Sachs Trust Company serves as trustee, (iv) 19,314 shares held of record by Mr. Williams’ spouse, (v) 506,720 shares held of record by The Family Trust under the Williams 2010 Qualified Annuity Trust 1 dated August 31, 2010, for which Mr. Williams’ spouse serves as trustee and (vi) 4,996,259 shares held of record by the Article IV Family Trust Under Williams 2010 Qualified Annuity Trust 5, for which Mr. Williams’ spouse and the Goldman Sachs Trust Company serve as co-trustees.
(13)Consists of (i) 64,105,872 shares held of record by our current directors and executive officers, (ii) 2,943,750 shares issuable pursuant to outstanding stock options which are exercisable within 60 days of the Record Date, all of which are fully vested and (iii) 229,839 shares issuable upon vesting of RSUs within 60 days of the Record Date.
(14)(16)
According to the information reported by The Vanguard Group (“Vanguard”) on a Schedule 13G13G/A filed with the SEC on February 12, 2020, Vanguard beneficially owns an aggregate of 81,089,227 shares, which consists of (i) 1,180,486 shares as to which it has sole voting power, (ii) 200,890 shares as to which it has shared voting power, (iii) 79,772,970 shares as to which it has sole dispositive power and (iv) 1,316,257 shares as to which it has shared dispositive power. The address of Vanguard is 100 Vanguard Blvd, Malvern, PA 19355.
(17)
According to the information reported by BlackRock, Inc. (“BlackRock”) on a Schedule 13G/A filed with the SEC on February 10, 2020, BlackRock beneficially owns an aggregate of 51,753,333 shares, which consists of (i) 45,476,894 shares as to which it has sole voting power and (ii) 51,753,333 shares as to which it has sole dispositive power. The address of BlackRock is 55 East 52nd Street, New York, NY 10055.
(18)
According to the information reported by Morgan Stanley and Morgan Stanley Investment Management, Inc. on a Schedule 13G/A jointly filed with the SEC on February 13, 2017, Vanguard2020, (i) Morgan Stanley beneficially owns an aggregate of 44,177,82546,005,326 shares, which consists of (i) 484,837(A) 40,314,970 shares as to which Vanguardit has soleshared voting power (ii) 93,475and (B) 46,005,326 shares as to which Vanguardit has shared dispositive power and (ii) Morgan Stanley Investment Management, Inc. beneficially owns an aggregate of 45,978,233 shares, which consists of (A) 40,291,123 shares as to which it has shared voting power (iii) 43,600,013and (B) 45,978,233 shares as to which Vanguard has sole dispositive power and (iv) 577,812 shares as to which Vanguardit has shared dispositive power. The address of Morgan Stanley and Morgan Stanley Investment Management, Inc. is 1585 Broadway, New York, NY 10036.


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RELATED PERSON TRANSACTIONS

RELATED PERSON TRANSACTIONS


We describe below transactions and series of similar transactions, since the beginning of our last fiscal year, to which we were a party or will be a party, in which:

the amounts involved exceeded or will exceed $120,000; and

any of our directors, nominees for director, executive officers or holders of more than 5% of our outstanding capital stock, or any immediate family member of, or person sharing the household with, any of these individuals or entities, had or will have a direct or indirect material interest.

Jack Dorsey, our Chief Executive Officer and a member of our board of directors, also serves as a director and President and Chief Executive Officer of Square, Inc. (“Square”). During the year ended December 31, 2019, Square purchased approximately $1,000,000 of advertising services from us, including direct purchases and purchases through agencies. Our audit committee reviewed and approved these purchases pursuant to our related person transactions policy. Square may continue to purchase services from us in the future.
In October 2019, we entered into an agreement with Square pursuant to which Square will pay Twitter for certain security services provided by Twitter when Jack Dorsey is acting on behalf of Square or on behalf of both companies. Payments will be based on an agreed-upon hourly rate. We did not receive any payments under this agreement in 2019. Our audit committee reviewed and approved this agreement pursuant to our related person transactions policy.
The sister of Vijaya Gadde, our General CounselChief Legal Officer and Secretary, is employed by us as Senior Manager, Strategic Publisher Management.MoPub. Her annual salary and other cash compensation is approximately $185,000,$275,000, and she receives benefits consistent with other employees serving in the same capacity. In addition, she received a grant of 5,530grants totaling 2,721 RSUs during the year ended December 31, 2016.

2019.

Other than as described above, since January 1, 2016,2019, we have not entered into any transactions, nor are there any currently proposed transactions, between us and a related person where the
amount involved exceeds, or would exceed, $120,000, and in which any related person had or will have a direct or indirect material interest. We believe the terms of the transactions described above were comparable to terms we could have obtained inarm’s-length dealings with unrelated third parties.

Policies and Procedures for Related Person Transactions

Our audit committee has the primary responsibility for reviewing and approving or ratifying related person transactions. We have a formal written policy providing that a related person transaction is any transaction between us and an executive officer, director, nominee for director, beneficial owner of more than 5% of any class of our capital stock, or any member of the immediate family of any of the foregoing persons, in which such party has a direct or indirect material interest and the aggregate amount involved exceeds $120,000. In reviewing any related person transaction, our audit committee is to consider the relevant facts and circumstances available to our audit committee, including, whether the transaction is on terms no less favorable than terms generally available to an unaffiliated third party under the same or similar circumstances, and the extent of the related person’s interest in the transaction. Our audit committee has determined that certain transactions will be deemed to bepre-approved by our audit committee, including certain executive officer and director compensation, transactions with another company at which a related person’s only relationship is as anon-executive employee, director or beneficial owner of less than 10% of that company’s shares and the aggregate amount involved does not exceed the greater of $200,000 or 2% of the company’s total revenues, transactions where a related person’s interest arises solely from the ownership of our common stock and all holders of our common stock received the same benefit on a pro rata basis, and transactions available to all employees generally. If advance approval of a transaction is not feasible, the chair of our audit committee may approve the transaction and the transaction may be ratified by our audit committee in accordance with our formal written policy.

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TABLE OF CONTENTS

OTHER MATTERS

OTHER MATTERS

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Exchange Act requires that our executive officers and directors, and persons who own more than 10% of our common stock, file reports of ownership and changes of ownership with the SEC. Such directors, executive officers and 10% stockholders are required by SEC regulation to furnish us with copies of all Section 16(a) forms they file.

SEC regulations require us to identify in this proxy statement anyone who filed a required report late during the most recent fiscal year. Based on our review of forms we received, or written representations from reporting persons stating that they were not required to file these forms, we believe that during our fiscal ended December 31, 2016, all

Section 16(a) filing requirements were satisfied on a timely basis, except with respect to the following failures to timely file (i) a Form 4 for Robert Kaiden (filed with the SEC on June 8, 2016), (ii) a Form 4/A for Adam Bain (filed with the SEC on November 4, 2016) to report a previously omitted sale and (iii) a Form 4/A for Vijaya Gadde (filed with the SEC on November 4, 2016) to report a previously omitted sale.


Fiscal Year 20162019 Annual Report and SEC Filings

Our financial statements for our fiscal year ended December 31, 20162019 are included in our Annual Report on Form10-K, which we will make available to stockholders at the same time as this proxy statement. This proxy statement and our annual report are posted on our website at

http:https://investor.twitterinc.com and are available from the SEC at its website at http:https://www.sec.gov.www.sec.gov. You may also obtain a copy of our annual report without charge by sending a written request to Twitter, Inc., Attention: Investor Relations, 1355 Market Street, Suite 900, San Francisco, California 94103.

Special Note Regarding Forward-Looking Statements
This proxy statement contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements contained in this proxy statement include, but are not limited to, statements about Twitter’s future financial and operating performance, expectations regarding its strategies, product, and business plans, including its revenue and operational priorities, product initiatives, and product experiments; strategies for improving safety and expectations regarding the application of its abuse rules.
*  *  *

The board of directors does not know of any other matters to be presented at the Annual Meeting. If any additional matters are properly presented at the Annual Meeting, the persons named in the enclosed proxy card will have discretion to vote the shares of our common stock they represent in accordance with their own judgment on such matters.

It is important that your shares of our common stock be represented at the Annual Meeting, regardless of the number of shares that you hold. You are, therefore, urged to vote by telephone or by using the Internet as instructed on the enclosed proxy card or execute and return, at your earliest convenience, the enclosed proxy card in the envelope that has also been provided.

THE BOARD OF DIRECTORS

San Francisco, California


April 7, 2017

15, 2020


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TWITTER, INC.

Annual Meeting of Stockholders

May 22, 2017 at 10:00 AM PDT

This Proxy is solicited on behalf of the Board of Directors of Twitter, Inc.

The stockholder(s) hereby appoint(s) Jack Dorsey, Anthony Noto and Vijaya Gadde, or any of them, as proxies, each with the power to appoint his or her substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this ballot, all of the shares of common stock of TWITTER, INC. that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders to be held at 10:00 AM PDT on May 22, 2017, at Twitter, Inc.’s San Francisco offices located at 1355 Market Street, San Francisco, California 94103 and any adjournment or postponement thereof.

This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations.

CONTINUED AND TO BE MARKED, DATED AND SIGNED ON THE OTHER SIDE

pPLEASE DETACH ALONG PERFORATED LINE AND MAIL IN THE ENVELOPE PROVIDED.p

Important Notice Regarding the Availability of Proxy Materials

for the Annual Meeting:

The Notice and Proxy Statement and Annual Report are available at

http://www.viewproxy.com/Twitter/2017


The Board of Directors recommends you vote FOR the following nominees for director:

1.

Election of Directors

Nominees:

  FOR  

AGAINST

  ABSTAIN  

01 Omid R. Kordestani

02 Marjorie Scardino

03 Bret Taylor

DO NOT PRINT IN THIS AREA

(Shareholder Name & Address Data)

Change of Address — Please print new address below

Please mark your votes like this  

The Board of Directors recommends you vote FOR the following proposal:

  FOR  

  AGAINST  

  ABSTAIN  

2.To approve, on an advisory basis, the compensation of our named executive officers.
The Board of Directors recommends you vote FOR the following proposal:
3.Ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for our fiscal year ending December 31, 2017.
The Board of Directors recommends you vote AGAINST the following proposal:
4.A stockholder proposal regarding a report on users owning the Twitter platform.

TABLE OF CONTENTS

NOTE:Such other business as may properly come before the meeting and any adjournment or postponement thereof.

I plan to attend the meeting  
Date:

Signature

Signature (if held jointly)
NOTE: This proxy should be marked, dated and signed by each stockholder exactly as such stockholder’s name appears hereon, and returned promptly in the enclosed envelope. When shares are held jointly, each holder should sign. When signing as an executor, administrator, attorney, trustee or guardian please give full title as such. If the signatory is a corporation, please sign full corporate name by duly authorized officer, giving full title as such. If the signatory is a partnership, please sign in the partnership name by authorized person.


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CONTROL NUMBER  

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pPLEASE DETACH ALONG PERFORATED LINE AND MAIL IN THE ENVELOPE PROVIDED.p

CONTROL NUMBER  

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PROXY VOTING INSTRUCTIONS

Please have your 11-digit control number ready when voting by Internet or Telephone

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INTERNETTELEPHONEMAIL
Vote Your Shares on the Internet:

Vote Your Shares by Phone:

Call 1 (866)804-9616

Vote Your Shares by Mail:

Go towww.AALvote.com/TWTR

Have your proxy card available when you access the above website. Follow the prompts to vote your shares.

Use any touch-tone telephone to vote your shares. Have your proxy card available when you call. Follow the voting instructions to vote your shares.

Mark, sign, and date your proxy card, then detach it, and return it in the postage-paid envelope provided.